📌 Core Information
🔹 Job Title: Lifecycle Marketing Specialist
🔹 Company: Resideo
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end lifecycle marketing campaigns across multiple channels
- Collaborating cross-functionally to plan and deliver high-impact marketing programs
- Developing audience segmentation strategies and conducting A/B testing
- Analyzing campaign results to inform future strategy and drive engagement
- Ensuring marketing assets are accurate, timely, and aligned with brand and messaging guidelines
ASSUMPTION: This role requires a balance of creative and technical skills, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Execute lifecycle marketing campaigns across email, website, and social media, aligning with business objectives and customer journey stages
✅ Collaborate with internal teams to plan, prioritize, and deliver high-impact marketing programs
✅ Develop audience segmentation strategies and conduct A/B testing to optimize performance and drive engagement
✅ Track and analyze campaign results to inform future strategy, continuously improving reach, relevance, and revenue
✅ Maintain visibility across stakeholders by proactively communicating timelines, deliverables, and outcomes
✅ Ensure marketing assets are accurate, timely, and aligned with brand and messaging guidelines
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to thrive in a fast-paced, matrixed organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in marketing, preferably in a B2B or channel marketing environment
Required Skills:
- Proven experience in managing multi-channel marketing campaigns with a focus on customer lifecycle
- Strong analytical skills with the ability to interpret data and translate it into actionable insights
- Experience working cross-functionally and managing multiple projects in parallel
- Proficiency in Excel and Salesforce; knowledge of A/B testing and campaign performance metrics
Preferred Skills:
- Experience with Power BI or other BI tools for dashboarding and performance tracking
- Working knowledge of email marketing platforms/best practices
- Familiarity with CRM best practices and marketing automation tools
ASSUMPTION: While not explicitly stated, a bachelor's degree is typically required for this role. Additionally, experience with specific marketing tools and platforms is preferred but not always required.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Charlotte, NC area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Resideo products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Resideo operates in the consumer electronics industry, focusing on home safety and comfort solutions. The company offers a range of products and services, including smoke detectors, smart thermostats, and security systems.
Company Size: Resideo is a large organization with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Resideo was founded in 2018, following the spin-off from Honeywell International Inc.
Company Description:
- Resideo is committed to creating technology and smart solutions that integrate seamlessly into customers' lives, helping them protect what matters most.
- The company's family of brands includes First Alert®’s smoke detectors, Honeywell Home’s smart thermostats, and ADI Global Distribution Business.
- Resideo prides itself on its commitment to quality, innovation, and customer satisfaction, backed by a legacy of over 100 years in the industry.
Company Specialties:
- Home safety and security solutions
- Smart home devices and automation
- Global distribution of security and life safety products
Company Website: https://www.resideo.com/
ASSUMPTION: Resideo's large size and diverse product offerings provide opportunities for career growth and exposure to various aspects of the business.
📊 Role Analysis
Career Level: This role is typically at the mid-level in a marketing career path, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Lifecycle Marketing Specialist may report to a Marketing Manager or Director, depending on the organization's structure.
Work Arrangement: This role is on-site, with the primary office location in Charlotte, North Carolina. Some flexibility may be available for remote work, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion into other marketing channels or product lines within Resideo
- Cross-functional opportunities in areas such as sales, product management, or business development
ASSUMPTION: As a mid-sized company, Resideo offers opportunities for career growth and development, both within the marketing function and across other areas of the business.
🌍 Location & Work Environment
Office Type: Resideo's Charlotte office is a corporate environment, with a mix of open and private workspaces.
Office Location(s): 10000 Sikes Place, Charlotte, NC 28273
Geographic Context:
- Charlotte is the most populous city in North Carolina and the 17th most populous city in the United States.
- The city is known for its vibrant cultural scene, with numerous museums, theaters, and music venues.
- Charlotte is also a major hub for finance, energy, and transportation, providing ample networking opportunities for professionals.
Work Schedule: The work schedule for this role is typically Monday-Friday, with standard business hours. Some flexibility may be available for project needs or to accommodate a hybrid work arrangement.
ASSUMPTION: The Charlotte office provides a collaborative and dynamic work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager or a panel of interviewers
- Final interview with a senior leader or executive within the marketing function
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Project management and prioritization
- Cultural fit and alignment with Resideo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss specific campaign examples and their outcomes, demonstrating your ability to drive engagement and revenue.
- Showcase your analytical skills by walking through a data analysis project or case study.
ATS Keywords: Lifecycle Marketing, Customer Engagement, Retention Strategies, Campaign Management, A/B Testing, Analytical Skills, Cross-Functional Collaboration, Project Management, Excel Proficiency, Salesforce Knowledge, Email Marketing, CRM Best Practices, Marketing Automation, Performance Tracking
ASSUMPTION: As a large organization, Resideo may use an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Excel
- Salesforce
- Power BI or other BI tools
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: While not explicitly stated, familiarity with these tools and platforms is preferred for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting customer needs
- Innovation: Encourage creativity and continuous improvement
- Integrity: Act with honesty and transparency in all aspects of work
- Collaboration: Work together to achieve common goals and drive success
- Accountability: Take responsibility for one's actions and deliver on commitments
Work Style:
- Data-driven: Make informed decisions based on data and analytics
- Adaptable: Embrace change and pivot as needed to achieve success
- Collaborative: Work effectively with cross-functional teams to deliver results
- Proactive: Anticipate needs and take initiative to drive progress
- Detail-oriented: Pay close attention to details to ensure accuracy and quality
Self-Assessment Questions:
- How have you used data to inform marketing strategies and improve campaign performance in previous roles?
- Can you describe a time when you had to collaborate with multiple teams to deliver a complex project? What was the outcome?
- How do you stay organized and manage multiple projects and priorities in a fast-paced environment?
ASSUMPTION: Resideo values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, matrixed organization
- Balancing creative and technical aspects of marketing campaign execution
- Adapting to changes in marketing strategies, customer needs, or business priorities
- Ensuring consistent brand messaging and adherence to marketing guidelines across multiple channels
ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to a Marketing Coordinator role, this position requires more strategic thinking and campaign management experience.
- Unlike a Marketing Manager role, this position focuses primarily on campaign execution and does not typically involve team management or budget oversight.
- In terms of career path, this role can lead to advancement into a Senior Marketing Specialist or Marketing Manager position, with opportunities for further growth within the marketing function or across other areas of the business.
ASSUMPTION: This role is well-suited for candidates seeking to develop their marketing skills and gain experience in campaign management and execution.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new product launch
- Conducting A/B testing to optimize email open rates and click-through rates for a customer retention campaign
- Analyzing campaign performance data to identify trends and opportunities for improvement in customer engagement and revenue
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives a Lifecycle Marketing Specialist might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing function?
- How does this role collaborate with other departments, such as sales or product management?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Resideo support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided.
- Prepare examples of your marketing campaign work, demonstrating your ability to drive engagement and revenue.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
