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Lifecycle Marketing Specialist

stratasys
Full-time
On-site
ReαΊ–ovot, Central, Israel
🎯 CRM & Loyalty Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Lifecycle Marketing Specialist

πŸ”Ή Company: Stratasys

πŸ”Ή Location: Rehovot, Central, Israel

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Industrial Machinery Manufacturing

πŸ”Ή Date Posted: April 8, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Executing and optimizing lifecycle campaigns to drive engagement and pipeline results
  • Managing marketing automation platforms, including Marketo and/or HubSpot
  • Supporting global and regional marketing efforts
  • Collaborating with cross-functional teams to ensure smooth marketing execution

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Build and execute email campaigns in Marketo and/or HubSpot, using best practices to drive engagement

βœ… Translate campaign briefs into full executions, coordinating timelines, assets, and approvals with cross-functional teams

βœ… Manage campaign workflows using Monday.com, ensuring tasks are organized and deadlines are met

βœ… Create and maintain automation flows, forms, and landing pages; manage user access and platform setup

βœ… Ensure seamless data sync and accurate campaign tracking between Salesforce and marketing automation tools

βœ… Segment audiences based on lifecycle stage, campaign goals, and lead scoring logic; continuously improve targeting and personalization

βœ… Act as the marketing automation expert, supporting teams with guidance, training, and process improvements

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of hands-on experience in lifecycle marketing, marketing automation, or email marketing

Required Skills:

  • Proven experience with Marketo and/or HubSpot, including campaign setup, automation flows, and lead nurturing
  • Strong understanding of email marketing best practices, segmentation, and lifecycle strategy
  • Working knowledge of Salesforce CRM, especially syncing data and tracking campaign performance
  • Experience using Monday.com (or similar tools) to manage tasks, timelines, and workflows
  • Excellent organizational and project management skills with attention to detail
  • Strong communication and collaboration abilities, with a proactive, can-do attitude
  • Excellent English speaking and writing

Preferred Skills:

  • Familiarity with Google Analytics, Bizible, and webinar platforms

ASSUMPTION: Candidates with experience in the industrial machinery manufacturing industry or related fields may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: The average salary for a Lifecycle Marketing Specialist in Israel is around β‚ͺ 25,000 - β‚ͺ 35,000 per month. However, this can vary depending on the candidate's experience and skills.

Benefits:

  • Health insurance
  • Retirement plan
  • Employee discounts on Stratasys products
  • Professional development opportunities

Working Hours: Full-time position with standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Stratasys operates in the industrial machinery manufacturing industry, focusing on 3D printing and additive manufacturing solutions.

Company Size: Stratasys has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Stratasys was founded in 1989 and has since grown to become the largest 3D printing solutions company in the world.

Company Description:

  • Stratasys develops industrial-grade additive solutions to help customers solve critical design and manufacturing challenges
  • The company works with clients to push the boundaries of what's possible and thrive in a changing world
  • Stratasys is committed to making additive manufacturing work for its customers

Company Specialties:

  • 3D printing
  • Rapid prototyping
  • Fused deposition modeling (FDM)
  • Additive Manufacturing
  • Carbon fiber
  • PolyJet
  • SAF
  • P3
  • Stereolithography
  • 3D Printer
  • And make additive work for you

Company Website: www.stratasys.com

ASSUMPTION: Stratasys' focus on innovation and customer success creates an environment that values creativity and problem-solving.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Lifecycle Marketing Specialist will report directly to the Global Lifecycle Marketing Manager and collaborate with various cross-functional teams.

Work Arrangement: This is an on-site position, requiring the candidate to work from Stratasys' Rehovot office.

Growth Opportunities:

  • Advancement to a senior marketing role within the company
  • Expanding expertise in marketing automation and lifecycle marketing
  • Potential to work on global marketing campaigns and gain international experience

ASSUMPTION: Stratasys' focus on innovation and growth provides opportunities for employees to develop their skills and advance their careers.

🌍 Location & Work Environment

Office Type: Stratasys' Rehovot office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1 Holtzman St. Science Park, Rehovot, 7612401, IL

Geographic Context:

  • Rehovot is a city in central Israel, located approximately 20 kilometers southeast of Tel Aviv
  • The city is known for its high concentration of technology and biotechnology companies
  • Rehovot offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions

Work Schedule: Standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday) with occasional flexibility for project deadlines

ASSUMPTION: The Rehovot office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site interview with the Global Lifecycle Marketing Manager and other team members
  • Final decision and offer

Key Assessment Areas:

  • Marketing automation skills and experience
  • Email marketing best practices and strategy
  • Project management and organizational skills
  • Communication and collaboration abilities
  • Cultural fit and alignment with Stratasys' values

Application Tips:

  • Highlight relevant marketing automation experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of Stratasys' mission and values
  • Prepare examples of successful lifecycle marketing campaigns you've executed in the past
  • Research Stratasys' products and industry to show your enthusiasm and knowledge

ATS Keywords: Lifecycle Marketing, Marketing Automation, Email Marketing, Marketo, HubSpot, Salesforce CRM, Project Management, Data Segmentation, Lead Scoring, Communication, Collaboration, Google Analytics, Bizible, Webinar Platforms

ASSUMPTION: The interview process at Stratasys is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

πŸ› οΈ Tools & Technologies

  • Marketo
  • HubSpot
  • Salesforce CRM
  • Monday.com
  • Google Analytics
  • Bizible
  • Webinar platforms

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer Success
  • Collaboration
  • Integrity
  • Accountability

Work Style:

  • Dynamic and fast-paced environment
  • Cross-functional collaboration and teamwork
  • Data-driven decision making
  • Continuous learning and improvement

Self-Assessment Questions:

  • How do you stay organized and manage multiple projects simultaneously?
  • Can you provide an example of a successful lifecycle marketing campaign you've executed in the past?
  • How do you approach continuous learning and improvement in your role?

ASSUMPTION: Stratasys values candidates who are innovative, customer-focused, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

  • Managing multiple campaigns and projects simultaneously
  • Keeping up with the fast-paced and dynamic work environment
  • Adapting to changes in marketing strategies and priorities
  • Collaborating effectively with cross-functional teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive, can-do attitude.

πŸ“ˆ Similar Roles Comparison

  • Compared to other lifecycle marketing roles, this position places a stronger emphasis on marketing automation and data-driven decision making
  • Stratasys' focus on innovation and customer success creates a unique work environment that values creativity and problem-solving
  • This role offers opportunities for career growth and advancement within the company

ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this opportunity at Stratasys.

πŸ“ Sample Projects

  • Developing and executing a multi-channel lifecycle marketing campaign to drive engagement and conversions
  • Optimizing automation flows and lead scoring logic to improve campaign performance
  • Collaborating with cross-functional teams to create and launch a new product marketing campaign

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role at Stratasys.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in this role?
  • How does Stratasys support the professional development and growth of its marketing team members?
  • What are the most important priorities for this role in the first 30, 60, and 90 days?
  • How does Stratasys measure the success of its lifecycle marketing campaigns?
  • What is the team structure and dynamic within the Global Lifecycle Marketing team?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant marketing automation experience and achievements
  • Write a cover letter that demonstrates your understanding of Stratasys' mission and values
  • Prepare examples of successful lifecycle marketing campaigns you've executed in the past
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.