📌 Core Information
🔹 Job Title: Lifecycle Marketing Specialist
🔹 Company: Podium
🔹 Location: Lehi, Utah
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Lehi, Utah)
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition, retention, and expansion through targeted marketing campaigns
- Leveraging AI and data-driven insights to optimize campaigns and customer journeys
- Collaborating with cross-functional teams to create engaging campaigns
- Working in a fast-paced, transparent culture that values feedback and ownership
ASSUMPTION: This role requires a strong understanding of the customer lifecycle and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Create and execute targeted marketing campaigns across various channels, leveraging AI to engage prospects and customers at different stages of the lifecycle
✅ Utilize marketing automation tools, such as Marketo, to set up and automate customer journeys, trigger-based communications, and personalized messaging
✅ Develop a deep understanding of the customer journey, their industry, and specific pain points to inform and iterate on campaigns
✅ Track and analyze key metrics and performance indicators to evaluate campaign effectiveness and identify opportunities for optimization
✅ Collaborate with cross-functional teams to create engaging campaigns aligned with the customer journey
ASSUMPTION: Success in this role requires a strong analytical mindset and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in lifecycle or email marketing, preferably in a B2B or SaaS environment
Required Skills:
- Proven track record of building and testing successful email marketing and SMS campaigns
- Experience using AI to develop and iterate on marketing campaigns
- Strong analytical skills with experience using data to derive actionable insights
- Excellent execution and project management skills
- Ability to give and receive feedback in a humble, constructive way
Preferred Skills:
- Familiarity with Salesforce and Marketo
- Experience mapping the customer journey and improving campaign performance through testing and iteration
ASSUMPTION: Candidates with experience in B2B or SaaS lifecycle marketing and a strong understanding of customer journeys will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on experience and industry standards for Lifecycle Marketing Specialists in Utah)
Benefits:
- Open and transparent culture
- Life insurance, long and short-term disability coverage
- Paid maternity and paternity leave
- Fertility benefits
- Generous vacation time, plus three 4-day summer holiday weekends
- Excellent medical, dental, and vision benefits
- 401k Plan
- Bi-annual swag drops with cool Podium gear and apparel
- Onsite HQ (Utah) gym with local professional coaches and classes offered
- Onsite HQ (Utah) child care center, subsidized for employees
- Additional benefits for fully remote employees
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for Lifecycle Marketing Specialists in Utah. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-powered lead conversion and communication platforms for local businesses
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration
Founded: 2014, with a brief history of innovating in the local business communication and review management space
Company Description:
- Podium provides an all-in-one AI-powered lead conversion and communication platform for local businesses
- Focuses on helping local businesses win by providing tools for getting more reviews, collecting payments, sending text marketing campaigns, and centralizing communications
- Offers a transparent, collaborative, and fast-paced work environment that values feedback and ownership
Company Specialties:
- Online Reviews
- Reputation Management
- Review Analytics
- Customer Reviews
- Small Business Reviews
- Customer Interactions
- Customer Engagement
- Local Business
- Collect Payments
- Text Marketing
- SMS Marketing
Company Website: https://www.podium.com
ASSUMPTION: Podium's focus on local businesses and AI-driven communication platforms sets it apart in the software development industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: Reports directly to the Senior Manager of Lifecycle Marketing, with potential collaboration with various cross-functional teams
Work Arrangement: On-site at Podium's headquarters in Lehi, Utah, with flexibility for remote work as needed
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Lifecycle Marketing Specialist or a move into management
- Expansion into other areas of the business, such as product management or customer success
- Opportunities to work on high-impact projects and initiatives that drive company growth
ASSUMPTION: Success in this role can lead to various growth opportunities within Podium, depending on the individual's skills, interests, and performance.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with onsite amenities, such as a gym and child care center
Office Location(s): 1650 W Digital Dr, Lehi, Utah 84043, US
Geographic Context:
- Lehi, Utah, is part of the Salt Lake City metropolitan area, offering a mix of urban and suburban living
- The area is known for its strong tech industry, with many startups and established companies calling it home
- Lehi offers a variety of housing options, dining, and entertainment choices, with easy access to outdoor recreation
Work Schedule: Full-time, Monday-Friday, with flexible hours and the opportunity for remote work as needed
ASSUMPTION: The Lehi, Utah, office provides a modern, collaborative work environment with convenient onsite amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with the hiring manager and other team members
- Final interview with the Senior Manager of Lifecycle Marketing or another executive team member
- Background check and reference checks before extending an offer
Key Assessment Areas:
- Understanding of the customer lifecycle and customer journey mapping
- Data-driven mindset and analytical skills
- Campaign development and execution skills
- Collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight specific examples of successful lifecycle marketing campaigns and their results
- Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
- Prepare questions that demonstrate your understanding of Podium's mission and values
ATS Keywords: Lifecycle Marketing, Email Marketing, Customer Engagement, Marketing Automation, Salesforce, Campaign Performance, A/B Testing, Collaboration, Project Management, Analytical Skills, Customer Journey Mapping, AI Utilization, Feedback, Flexibility, Ownership
ASSUMPTION: Podium's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- AI-powered marketing platforms
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Marketo, Salesforce, and other relevant marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Collaboration
- Ownership
- Growth
- Customer-centric
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment that values feedback and ownership?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have experience developing and executing targeted marketing campaigns that drive results?
ASSUMPTION: Candidates who align with Podium's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working in a fast-paced environment that requires flexibility and adaptability
- Collaborating effectively with cross-functional teams
- Continuously learning and staying up-to-date with new marketing tools and trends
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a stronger emphasis on AI utilization and data-driven decision-making
- Podium's focus on local businesses sets it apart from other companies in the software development industry
- This role offers opportunities for growth and advancement within the marketing department and the company as a whole
ASSUMPTION: This role is unique in its focus on AI-driven marketing campaigns and its emphasis on driving customer engagement and retention for local businesses.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive customers
- Creating and optimizing a customer onboarding journey using marketing automation tools
- Analyzing campaign performance data to identify trends and opportunities for optimization
ASSUMPTION: These sample projects illustrate the types of tasks and initiatives that a Lifecycle Marketing Specialist at Podium might work on.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Podium support the growth and development of its employees?
- What are the biggest challenges facing the lifecycle marketing team currently, and how can this role help address them?
- How does Podium measure the success of its lifecycle marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration with other teams, such as product or customer success?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and helps you better understand the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and skills-based interviews by practicing common marketing scenarios and brushing up on your data analysis skills
- Research Podium's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
