Lifecycle Marketing Specialist

📌 Core Information

🔹 Job Title: Lifecycle Marketing Specialist

🔹 Company: Lyka

🔹 Location: Alexandria, Al Iskandarīyah, Egypt

🔹 Job Type: Remote

🔹 Category: 🎯 CRM & Loyalty Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing email marketing content and strategies.
• Owning the Lyka Email Marketing Calendar from end-to-end.
• Working cross-functionally with diverse teams including Content, Brand, Design, R&D, and Customer Care.
• Improving lifecycle automations to boost acquisition and retention.

ASSUMPTION: This role will require advanced expertise in email marketing strategies, given the need to manage the entire email marketing calendar and lifecycle automations.

📋 Key Responsibilities

✅ Deliver email newsletters and lifecycle journey optimizations end-to-end.

✅ Collaborate with the Social & Brand team to enhance email content.

✅ Experiment with A/B testing and implement best practices.

✅ Analyze and report on campaign performance to drive strategic improvements.

ASSUMPTION: The role is heavily data-focused; interpreting campaign results will be crucial in achieving business objectives.

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years in Email & CRM marketing delivery

Required Skills:

• Email Marketing
• CRM Marketing
• Campaign Management

Preferred Skills:

• Data-Driven Analysis
• Storytelling and Content Adaptation

ASSUMPTION: The role likely requires a degree or certifications in Marketing or a related field, as the primary focus is on email and CRM marketing.

💰 Compensation & Benefits

Salary Range: Not specified, aligns with industry standards for marketing roles in startups.

Benefits:

• Annual L&D budget for personal development
• Up to 18 weeks of paid parental leave top-up
• Work for a sustainability-focused company

Working Hours: 40 hours per week, hybrid work arrangement

ASSUMPTION: The comprehensive benefit package suggests a strong emphasis on employee wellness and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services

Company Size: 51-200 employees, indicating a close-knit working environment conducive to learning and growth.

Founded: 2018

Company Description:

• Australian-founded pet wellness company
• Focus on nutritionally balanced, wholefood meals for pets
• 250+ team members dedicated to pet health and sustainability

Company Specialties:

• Direct to Consumer
• Pet Food and Subscription
• E-commerce and Pet Wellness

Company Website: https://www.lyka.com.au

ASSUMPTION: The company culture likely values innovation, sustainability, and collaborative growth.

📊 Role Analysis

Career Level: Mid-level specialist with opportunities for advancement.

Reporting Structure: Reports to the Senior Lifecycle Marketing Manager.

Work Arrangement: Hybrid work model with flexibility.

Growth Opportunities:

• Professional development supported by L&D budget
• Experience in a rapidly growing startup environment
• Direct impact on innovative pet health solutions

ASSUMPTION: Career progression is likely given the company's rapid growth trajectory and investment in employee development.

🌍 Location & Work Environment

Office Type: Collaborative and pet-friendly

Office Location(s): Alexandria, Sydney, New South Wales

Geographic Context:

• Proximity to Sydney's vibrant cultural and tech scene
• Access to a network of innovative startup companies
• Strong emphasis on sustainability and environmental friendliness

Work Schedule: Hybrid schedule with expected office presence during onboarding

ASSUMPTION: The role benefits from both remote work flexibility and hands-on collaboration in a dynamic office setting.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Behavioral and technical interviews
• Practical assessment or case study

Key Assessment Areas:

• Technical and functional expertise in email marketing
• Problem-solving and data interpretation skills
• Alignment with company values and culture

Application Tips:

• Demonstrate analytical thinking and data-driven decision making
• Highlight experience in managing email campaigns and CRM systems
• Showcase ability to work cross-functionally with different teams

ATS Keywords: Email Marketing, CRM, Campaign Management, A/B Testing, Data Analysis

ASSUMPTION: The interview process will focus on practical skills and cultural fit, reflective of the company's values-driven approach.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mailchimp, HubSpot)
• CRM tools (e.g., Salesforce, Zoho CRM)
• Data analysis software (e.g., Google Analytics, Excel)

ASSUMPTION: Familiarity with industry-standard tools is expected to efficiently perform the role’s responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Commitment to pet wellness and sustainable practices
• Focus on preventative health and nutrition solutions
• Collaboration and innovation in product development

Work Style:

• Flexible and adaptive to change
• Team-oriented with strong communication
• Creative problem-solving and proactive mindsets

Self-Assessment Questions:

• Am I passionate about animal welfare and nutrition?
• Can I adapt quickly in a fast-paced, start-up environment?
• Do I thrive in collaborative and cross-functional team settings?

ASSUMPTION: The team likely values proactive, flexible individuals who align with their sustainability mission.

⚠️ Potential Challenges

• Navigating the rapid growth and consequent changes
• Keeping up with the latest email marketing trends
• Balancing cross-functional team demands
• Ensuring alignment with the overall content strategy

ASSUMPTION: The role may pose challenges typical of startups, requiring adaptability and innovative thinking.

📈 Similar Roles Comparison

• Higher emphasis on sustainability compared to similar roles
• Integrative approach involving cross-functional teams
• Potential for more rapid growth due to industry uniqueness

ASSUMPTION: This role offers distinctive opportunities in sustainable pet wellness marketing, differentiating it from other Lifecycle Marketing roles.

📝 Sample Projects

• Revamping email templates for a seasonal campaign
• Implementing a new A/B testing framework to enhance open rates
• Designing a personalized CRM strategy for targeted audience segmentation

ASSUMPTION: Projects will be focused on enhancing personalization and engagement in marketing efforts.

❓ Key Questions to Ask During Interview

• How does Lyka measure the success of its email marketing campaigns?
• Can you describe the current challenges faced by the Lifecycle Marketing team?
• What opportunities for growth does this position offer?
• How is feedback typically gathered and utilized in the team?
• What are the immediate priorities for the role in the next 6 months?

ASSUMPTION: Candidates should focus on role alignment, growth opportunities, and contribution to company missions when framing questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a resume highlighting relevant experience and skills
• Ensure your cover letter reflects your passion for sustainability and pet wellness
• Prepare for a potential phone or video interview
• Follow up with the recruitment team for updates on your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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