Lifestyle - Creative Marketing Executive

📌 Core Information

🔹 Job Title: Lifestyle - Creative Marketing Executive

🔹 Company: db Group

🔹 Location: Mriehel, Malta

🔹 Job Type: On-site

🔹 Category: Hospitality & Leisure

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns for various restaurant concepts within the group.
• Contributing to visual identity, brand storytelling, and campaign content across digital and offline channels.
• Coordinating and managing social media content calendars, posts, stories, and paid campaigns.
• Collaborating with designers and photographers to produce engaging visuals and promotional materials.
• Supporting the planning and rollout of restaurant openings, seasonal activations, and brand events.
• Liaising with influencers, PR agencies, and brand partners to boost brand exposure.
• Monitoring marketing performance metrics, trends, and feedback to inform future strategies.
• Working closely with the Brand Director and senior marketing team on creative and strategic initiatives.

ASSUMPTION: This role requires a strong creative mindset and a passion for branding, visual content, and digital storytelling. Experience in hospitality or F&B is preferred but not required.

📋 Key Responsibilities

✅ Assist in the development and execution of marketing campaigns for various restaurant concepts within the group.

✅ Contribute to visual identity, brand storytelling, and campaign content across digital and offline channels.

✅ Coordinate and manage social media content calendars, posts, stories, and paid campaigns.

✅ Work closely with designers and photographers to produce engaging visuals and promotional materials.

✅ Support the planning and rollout of restaurant openings, seasonal activations, and brand events.

✅ Liaise with influencers, PR agencies, and brand partners to boost brand exposure.

✅ Monitor marketing performance metrics, trends, and feedback to inform future strategies.

✅ Collaborate closely with the Brand Director and senior marketing team on creative and strategic initiatives.

ASSUMPTION: This role requires strong organizational skills, proactivity, and the ability to handle multiple projects in a fast-paced environment.

🎯 Required Qualifications

Education: Not specified

Experience: 2-4 years of experience in marketing, preferably within hospitality, F&B, lifestyle.

Required Skills:

• Strong creative mindset with a passion for branding, visual content, and digital storytelling.
• Excellent writing and communication skills, with fluency in English.
• Proficiency in managing social media platforms and basic knowledge of paid ads.
• Familiarity with tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a strong plus.
• Highly organised, proactive, and capable of handling multiple projects in a fast-paced environment.
• A team player who’s excited about food, design, and culture.

Preferred Skills:

• Experience in the hospitality or F&B industry.

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, or a related field may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between €25,000 and €35,000 per year, based on industry standards for a Marketing Executive with 2-4 years of experience in Malta's hospitality and leisure sector.

Benefits:

• Health Insurance
• Exclusive Discount Card valid across restaurants, outlets, and partner brands
• Free hot drinks and facilities to prepare meals
• Training and development opportunities
• Team events and employee recognition initiatives

Working Hours: Full-time, 40 hours per week. The work arrangement is on-site, with no specified office days.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: db Group operates in the Hospitality & Leisure sector, with a focus on hotels, restaurants, and retail outlets. The industry is competitive and dynamic, with a strong emphasis on customer experience and branding.

Company Size: db Group has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for growth and career advancement while maintaining a supportive work environment.

Founded: db Group was founded in 1984 and has since grown from a family-run business into Malta’s foremost corporate player in the tourism, hospitality & leisure sector, and beyond.

Company Description:

• db Group is a distinguished and well-established leader in Malta's hospitality and leisure industry, known for its exceptional portfolio and commitment to excellence.
• The group's hospitality division features the renowned db Seabank Resort & Spa and db San Antonio Hotel & Spa, both offering unparalleled experiences and luxurious accommodations.
• db Group also holds development licences and manages outlets for globally recognised brands such as Hard Rock and Starbucks, enhancing its diverse and dynamic offerings.
• The group's culinary ventures include a variety of distinguished restaurants, each showcasing unique cuisines and atmospheres.

Company Specialties:

• Tourism
• Hospitality
• Leisure
• All-inclusive resorts
• Hotels
• Food and beverage
• Franchise ownership
• Health and healthcare

Company Website: http://www.dbgroupmalta.com

ASSUMPTION: db Group's extensive experience and diverse portfolio make it an attractive employer for candidates seeking a challenging and rewarding career in the hospitality and leisure industry.

📊 Role Analysis

Career Level: This role is suitable for a Marketing Executive with 2-4 years of experience, seeking to grow within a mid-sized company in the hospitality and leisure sector.

Reporting Structure: The Creative Marketing Executive will report directly to the Brand Director and work closely with the senior marketing team.

Work Arrangement: This is an on-site position, with no specified office days. The role may require occasional work on weekends or evenings to support events and activations.

Growth Opportunities:

• Progression to a Senior Marketing Executive or Marketing Manager role within the group.
• Expanding responsibilities to include additional brands or properties as the group continues to grow.
• Gaining experience in event planning and management through supporting restaurant openings and brand events.

ASSUMPTION: db Group's commitment to professional growth and development makes it an attractive employer for candidates seeking to advance their careers in marketing within the hospitality and leisure industry.

🌍 Location & Work Environment

Office Type: db Group's headquarters are located in Mellieħa, with the Creative Marketing Executive position based at the db Seabank Resort & Spa in Mriehel.

Office Location(s): Mriehel, Malta

Geographic Context:

• Mriehel is a central location in Malta, with easy access to public transportation and nearby amenities.
• The db Seabank Resort & Spa offers a luxurious and vibrant work environment, with on-site facilities including a staff canteen and health club.
• Malta is a small island nation with a Mediterranean climate, offering a high quality of life and a strong sense of community.

Work Schedule: The work schedule for this role is full-time, with standard office hours Monday to Friday. Occasional work on weekends or evenings may be required to support events and activations.

ASSUMPTION: The db Seabank Resort & Spa's luxurious and vibrant work environment, along with its central location, makes it an attractive workplace for candidates seeking a dynamic and engaging atmosphere.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the db Group careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the Brand Director and a member of the senior marketing team to discuss the role, responsibilities, and career growth opportunities.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Creativity and innovation in marketing campaign ideas and strategies.
• Strong communication and writing skills, with a focus on brand storytelling.
• Proven experience in social media management and paid advertising campaigns.
• Ability to work collaboratively with designers, photographers, and other stakeholders.
• Organizational skills and the ability to manage multiple projects in a fast-paced environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, creative skills, and passion for the hospitality and leisure industry.
• Include examples of your previous marketing campaigns, with a focus on their impact and results.
• Prepare questions in advance to ask the interviewer about the role, the team, and the company's growth plans.

ATS Keywords: Marketing, Creative, Branding, Social Media, Campaign, Hospitality, F&B, Lifestyle, Visual Content, Digital Storytelling, Writing, Communication, Canva, Adobe Creative Suite, Organized, Proactive, Project Management, Team Collaboration, Food, Design, Culture

ASSUMPTION: db Group's application process is designed to assess candidates' creativity, communication skills, and cultural fit, with a focus on their ability to contribute to the company's ongoing success in the hospitality and leisure industry.

🛠️ Tools & Technologies

• Canva
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Paid advertising platforms (Facebook Ads, Instagram Ads, Google Ads, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with these tools is preferred but not required. db Group may provide training and support to help the successful candidate develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Excellence in everything we do
• Customer focus and satisfaction
• Integrity and professionalism
• Teamwork and collaboration
• Continuous learning and improvement

Work Style:

• Creative and innovative
• Results-driven and proactive
• Collaborative and team-oriented
• Adaptable and flexible
• Customer-focused and guest-centric

Self-Assessment Questions:

• Do I have a strong creative mindset and a passion for branding, visual content, and digital storytelling?
• Am I highly organized, proactive, and capable of handling multiple projects in a fast-paced environment?
• Am I excited about food, design, and culture, and eager to contribute to db Group's success in the hospitality and leisure industry?

ASSUMPTION: db Group's company values and work style emphasize excellence, customer focus, and teamwork, making it an attractive employer for candidates seeking a challenging and rewarding career in the hospitality and leisure industry.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the hospitality and leisure industry may require occasional work on weekends or evenings to support events and activations.
• The role may involve managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
• Candidates may face competition from other marketing professionals seeking to advance their careers in the hospitality and leisure industry.
• The role may require occasional travel to support restaurant openings, seasonal activations, and brand events.

ASSUMPTION: db Group's commitment to professional growth and development, along with its supportive work environment, helps mitigate these potential challenges and fosters a positive work experience for employees.

📈 Similar Roles Comparison

• Compared to a Marketing Executive role in a different industry, this position offers the unique opportunity to work in the dynamic and creative hospitality and leisure sector.
• Industry-specific context: The hospitality and leisure industry is competitive and fast-paced, with a strong focus on customer experience and branding.
• Career path comparison: This role offers a clear path for progression to a Senior Marketing Executive or Marketing Manager position within the group, with opportunities for growth and development in the hospitality and leisure industry.

ASSUMPTION: db Group's extensive experience and diverse portfolio make it an attractive employer for candidates seeking a challenging and rewarding career in the hospitality and leisure industry, with clear opportunities for growth and development.

📝 Sample Projects

• Developing and executing a social media campaign to promote the grand opening of a new restaurant concept within the group.
• Collaborating with designers and photographers to create visually engaging promotional materials for a seasonal activation or brand event.
• Monitoring and analyzing marketing performance metrics to inform future strategies and improve campaign effectiveness.

ASSUMPTION: These sample projects are designed to showcase the Creative Marketing Executive's ability to contribute to db Group's ongoing success in the hospitality and leisure industry.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does db Group support the professional growth and development of its employees?
• What are the most rewarding aspects of working in the hospitality and leisure industry at db Group?
• How does db Group foster a culture of innovation and creativity within its marketing department?

ASSUMPTION: These key questions are designed to help candidates assess their fit with db Group's company culture, team dynamics, and professional growth opportunities in the hospitality and leisure industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the db Group careers portal.
• Tailor your resume and cover letter to highlight your relevant marketing experience, creative skills, and passion for the hospitality and leisure industry.
• Prepare questions in advance to ask the interviewer about the role, the team, and the company's growth plans.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.
• If selected for the final round, be prepared to provide references and undergo a background check.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.