📌 Core Information
🔹 Job Title: Marketing Manager - New Opening
🔹 Company: Lifestyle Group (db Group)
🔹 Location: St. Julians, Malta
🔹 Job Type: On-site, Full-time
🔹 Category: Hospitality & Leisure
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans for multiple restaurant brands.
- Driving brand positioning, visual identity, and storytelling across all touchpoints.
- Overseeing digital marketing campaigns, social media, content creation, and influencer collaborations.
- Planning and managing restaurant openings, seasonal campaigns, events, and partnerships.
- Analyzing marketing data, customer feedback, and market trends to optimize performance and ROI.
- Managing external agencies, designers, and PR partners.
- Supporting the Brand Director in creative design and event planning.
ASSUMPTION: This role requires a creative, strategic, and results-driven marketing professional with experience in hospitality/F&B marketing and a strong understanding of digital marketing and content strategy.
📋 Key Responsibilities
✅ Develop and execute strategic marketing plans for multiple restaurant brands under the lifestyle group.
✅ Drive brand positioning, visual identity, and storytelling across all touchpoints.
✅ Oversee digital marketing campaigns, social media, content creation, and influencer collaborations.
✅ Plan and manage restaurant openings, seasonal campaigns, events, and partnerships.
✅ Analyze marketing data, customer feedback, and market trends to optimize performance and ROI.
✅ Manage external agencies, designers, and PR partners.
✅ Support the Brand Director in creative design and event planning.
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and the ability to work in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of experience in hospitality/F&B marketing, with multi-brand or multi-outlet experience preferred.
Required Skills:
- Proven experience in content strategy, digital advertising, and social media.
- Excellent written and verbal communication skills.
- Proactive, agile, and able to manage multiple projects in a fast-paced environment.
- Experience using Adobe InDesign, Photoshop, and Illustrator is advantageous.
Preferred Skills:
- Fluency in Maltese or Italian.
- Experience in event planning and management.
ASSUMPTION: Candidates with experience in multi-brand marketing and a strong understanding of the hospitality industry will be at an advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Private health insurance
- Exclusive discount card across restaurants, outlets, and partner brands
- Training & development opportunities
- Team events & employee recognition initiatives
- Internal mobility across hotels, restaurants, and retail concepts
Working Hours: Full-time, 40 hours per week. Flexible hours may be required based on event schedules.
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Leisure
Company Size: 1,001-5,000 employees (db Group)
Founded: 1984 (db Group)
Company Description:
- Lifestyle Group is a sister company of db Group, Malta’s leading hospitality and leisure operator.
- The company manages popular restaurant brands, including Aki, Amami, Amami Food Bar, Blu Beach, Colette, Loa, Nine Lives, Manta, Tora, and Westreme.
- The portfolio offers a wide variety of cuisines and unique dining experiences, all united by a commitment to quality, innovation, and outstanding guest service.
Company Specialties:
- Tourism
- Hospitality
- Leisure
- All-inclusive
- Hotels
- Food and beverage
- Franchise ownership
- Health and healthcare
Company Website: http://www.dbgroupmalta.com
ASSUMPTION: Lifestyle Group operates within the broader db Group, which has a strong reputation in the Maltese hospitality and leisure industry.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and development within the company.
Reporting Structure: Reports directly to the Brand Director.
Work Arrangement: On-site, full-time position with flexible hours based on event schedules.
Growth Opportunities:
- Progression to a senior marketing role within the company.
- Expanding responsibilities across the db Group's diverse portfolio of brands.
- Developing skills in event planning, management, and other areas of marketing.
ASSUMPTION: This role offers opportunities for career growth and development within the db Group's extensive portfolio of brands.
🌍 Location & Work Environment
Office Type: On-site, with a dynamic and supportive work environment.
Office Location(s): St. Julians, Malta
Geographic Context:
- St. Julians is a popular tourist destination in Malta, known for its vibrant nightlife, shopping, and entertainment options.
- The area is home to many restaurants, bars, and cafes, providing ample opportunities for networking and collaboration.
- Malta offers a Mediterranean climate, with mild winters and warm summers, making it an attractive location for both locals and tourists.
Work Schedule: Full-time, 40 hours per week. Flexible hours may be required based on event schedules.
ASSUMPTION: The work environment at Lifestyle Group is dynamic and supportive, with opportunities for growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the Brand Director
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing and content creation skills
- Communication and interpersonal skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of the hospitality industry and Lifestyle Group's portfolio of brands.
- Prepare examples of your marketing campaigns, content, or events that showcase your creativity and strategic thinking.
ATS Keywords: Marketing strategy, digital marketing, social media, content creation, influencer collaborations, brand positioning, visual identity, event planning, data analysis, project management, communication skills, creative design, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
ASSUMPTION: The application process for this role may involve multiple stages and assessments, focusing on the candidate's marketing skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The candidate should have experience with relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Quality
- Teamwork
- Innovation
- Guest service
Work Style:
- Dynamic and fast-paced
- Collaborative and supportive
- Results-driven and proactive
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with Lifestyle Group's commitment to excellence and quality?
- How do you thrive in a dynamic and fast-paced work environment?
- How do you approach collaboration and teamwork in a marketing role?
ASSUMPTION: Candidates who demonstrate a strong fit with Lifestyle Group's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple brands and marketing campaigns simultaneously.
- Adapting to the fast-paced and dynamic work environment.
- Balancing creative and strategic marketing efforts with data-driven decision-making.
- Collaborating effectively with external agencies, designers, and PR partners.
ASSUMPTION: Candidates should be prepared to manage multiple projects and stakeholders, working in a fast-paced environment with a strong focus on results and excellence.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in a hospitality or leisure company, with a focus on multi-brand marketing and digital engagement.
- Compared to other marketing roles in the hospitality industry, this position offers a unique opportunity to work with a diverse portfolio of restaurant brands.
- Career progression in this role may involve expanding responsibilities across the db Group's extensive portfolio of brands or moving into a senior marketing role within the company.
ASSUMPTION: Candidates should research similar marketing roles in the hospitality industry to better understand the unique opportunities and challenges of this position.
📝 Sample Projects
- Developing and executing a marketing campaign for a new restaurant opening, including branding, digital advertising, and influencer collaborations.
- Analyzing customer feedback and market trends to optimize marketing performance and ROI for an existing restaurant brand.
- Managing an event or partnership for a restaurant brand, including logistics, promotion, and on-site support.
ASSUMPTION: Candidates should prepare examples of their marketing campaigns, content, or events that demonstrate their creativity, strategic thinking, and adaptability.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role support the overall marketing strategy for Lifestyle Group and its portfolio of brands?
- What opportunities are there for growth and development within the company?
- How does the company approach collaboration and teamwork within the marketing department and across other departments?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Lifestyle Group careers page.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your marketing campaigns, content, or events that showcase your creativity and strategic thinking.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
