LinkedIn Copywriter

📌 Core Information

🔹 Job Title: LinkedIn Copywriter

🔹 Company: Digital

🔹 Location: Remote (Australia)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 16, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Creating impactful and insight-driven content for a high-profile LinkedIn Showcase page
• Focusing on enterprise technology themes such as cybersecurity, cloud, 5G, AI, and digital transformation
• Collaborating with subject matter experts, product marketers, and executives to translate technical concepts into compelling social narratives
• Building and maintaining a distinct editorial voice aligned to brand tone, values, and audience expectations
• Supporting brand storytelling, product visibility, and thought leadership goals through a strategic content calendar

ASSUMPTION: This role requires a strong understanding of B2B tech content creation and a keen ability to adapt to varying tones and technical subjects.

📋 Key Responsibilities

✅ Craft high-impact LinkedIn content including short-form posts, long-form narratives, infographics, and executive ghostwriting, tailored to enterprise technology themes

✅ Shape and maintain a distinct editorial voice aligned to brand tone, values, and audience expectations

✅ Collaborate with subject matter experts, product marketers, and executives to translate technical concepts into compelling social narratives

✅ Repurpose longer-form assets (e.g., blogs, whitepapers, webinars) into concise, engaging, LinkedIn-native formats

✅ Build and manage a strategic content calendar, supporting brand storytelling, product visibility, and thought leadership goals

✅ Monitor content performance and LinkedIn trends to continuously refine voice, format, and messaging for maximum engagement

✅ Contribute copy to support wider LinkedIn content assets such as banners, carousels, videos, and employee advocacy posts as needed

ASSUMPTION: This role requires a strong ability to write sharp, on-brand copy under tight deadlines and adapt to varying tones and technical subjects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)

Experience: Previous professional copywriting experience, ideally within B2B tech, telecom, or SaaS

Required Skills:

• Proven ability to create engaging, on-brand content for enterprise audiences
• Strong understanding of LinkedIn's editorial best practices
• Excellent communication and collaboration skills
• Confidence in translating technical topics into accessible, story-driven content
• Familiarity with content analytics tools (an added advantage)

Preferred Skills:

• Experience with content management systems (CMS)
• Knowledge of SEO best practices
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio of LinkedIn posts or social-first B2B content that demonstrates clarity, impact, and relevance to enterprise audiences will be highly competitive.

💰 Compensation & Benefits

Salary Range: AUD 75,000 - 95,000 per year (based on industry standards for mid-level B2B tech copywriters in Australia)

Benefits:

• Flexible work hours and remote work arrangement
• Opportunities for professional development and growth
• Health insurance and wellness programs
• Competitive vacation and leave policies

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, with a focus on driving clean growth, prosperity, and wellbeing through world-leading digital innovation

Company Size: Small (11-50 employees), allowing for close collaboration and impactful work

Founded: 2017, with a mission to accelerate clean growth, prosperity, and wellbeing through digital innovation

Company Description:

• DIGITAL is Canada’s Global Innovation Cluster for digital technologies, growing Canadian businesses through the development, adoption, and deployment of Canadian-made technologies
• They work with industry to develop a digitally skilled workforce and positively impact lives across Canada
• DIGITAL brings together businesses, academia, community, and government agencies to solve industry and society’s biggest challenges

Company Specialties:

• Digital technology innovation
• Digital health and wellness
• Digital talent development
• Digital transformation and productivity
• Environmental impact and climate
• Canadian IP and digital supercluster

Company Website: digitalsupercluster.ca

ASSUMPTION: DIGITAL's focus on collaboration and cross-sector problem-solving creates an innovative and dynamic work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing & Communications Director

Work Arrangement: Fully remote, with flexible scheduling and opportunities for collaboration with team members across Canada

Growth Opportunities:

• Expanding skills and expertise in B2B tech content creation and digital marketing
• Gaining experience working with a diverse range of stakeholders, from subject matter experts to executives
• Potential for career progression within the marketing and communications team

ASSUMPTION: This role offers a unique opportunity to work on high-impact content for a high-profile LinkedIn Showcase page, driving engagement and thought leadership for a leading digital innovation cluster.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): N/A

Geographic Context:

• This role is open to candidates located in Australia, with a focus on the Australian Eastern Standard Time (AEST) time zone
• Candidates should be comfortable working remotely and collaborating with team members across different time zones
• The role may require occasional collaboration with team members based in Canada, with some overlap in working hours

Work Schedule: Full-time (40 hours/week) with flexible scheduling and the ability to work independently

ASSUMPTION: The fully remote work arrangement allows for a high degree of flexibility and work-life balance, while also requiring strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call interview with the Marketing & Communications Director
• Writing test or content challenge
• Final interview with the Marketing & Communications Director and/or other team members

Key Assessment Areas:

• Writing samples and portfolio quality
• Understanding of B2B tech content creation and LinkedIn best practices
• Adaptability and ability to translate technical concepts
• Communication and collaboration skills
• Cultural fit and alignment with DIGITAL's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of LinkedIn posts or social-first B2B content that demonstrates your ability to create engaging, on-brand content for enterprise audiences
• Prepare for interview questions that assess your understanding of B2B tech content creation, LinkedIn best practices, and your ability to translate technical concepts
• Research DIGITAL's mission, values, and company culture to demonstrate your alignment and enthusiasm for the organization

ATS Keywords: LinkedIn Showcase page, B2B tech content creation, enterprise technology themes, collaboration, content calendar, brand storytelling, thought leadership, executive ghostwriting, technical concepts, on-brand copy, engagement, performance monitoring

ASSUMPTION: The application process for this role may involve a writing test or content challenge to assess the candidate's ability to create high-impact LinkedIn content under tight deadlines.

🛠️ Tools & Technologies

• Content management systems (CMS)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content analytics tools (e.g., Google Analytics, LinkedIn Insights, social media analytics platforms)

ASSUMPTION: Familiarity with relevant tools and technologies is an advantage but not a requirement for this role, as training and onboarding will be provided.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Impact
• Integrity
• Diversity & Inclusion

Work Style:

• Adaptable and flexible, with a strong ability to work independently and manage time effectively
• Collaborative and team-oriented, with excellent communication and active listening skills
• Results-driven and focused on delivering high-quality content that drives engagement and thought leadership

Self-Assessment Questions:

• Do you have a strong portfolio of LinkedIn posts or social-first B2B content that demonstrates your ability to create engaging, on-brand content for enterprise audiences?
• Are you comfortable working remotely and collaborating with team members across different time zones?
• Do you have a strong ability to write sharp, on-brand copy under tight deadlines and adapt to varying tones and technical subjects?

ASSUMPTION: Candidates who align strongly with DIGITAL's values and work style will be well-suited to this role and the organization's collaborative, innovative culture.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the fast-paced nature of digital marketing and B2B tech content creation
• Adapting to varying tones and technical subjects under tight deadlines
• Working remotely and maintaining productivity without direct supervision

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role is unique in its focus on creating high-impact content for a high-profile LinkedIn Showcase page, driving engagement and thought leadership for a leading digital innovation cluster
• Compared to other B2B tech content creation roles, this position offers a high degree of autonomy and responsibility for shaping the brand's editorial voice and content strategy
• Career progression opportunities may include roles in digital marketing, content strategy, or communications management within the digital technology innovation sector

ASSUMPTION: This role offers a unique opportunity to work on high-impact content for a high-profile LinkedIn Showcase page, driving engagement and thought leadership for a leading digital innovation cluster.

📝 Sample Projects

• Creating a series of LinkedIn posts that explain complex technical concepts in an accessible and engaging way for senior decision-makers
• Developing an executive ghostwriting project that establishes a thought leader's voice and expertise on a specific enterprise technology theme
• Repurposing a long-form asset (e.g., whitepaper, webinar) into a concise, engaging LinkedIn-native format that drives engagement and thought leadership

ASSUMPTION: These sample projects demonstrate the range of content creation and adaptation skills required for this role, as well as the opportunity to work on high-impact content that drives engagement and thought leadership.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing and communications strategy for DIGITAL?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DIGITAL support the professional development and growth of its employees?
• What are the most challenging aspects of working remotely for this role, and how does DIGITAL address them?
• How does DIGITAL measure the success of its LinkedIn Showcase page content, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of LinkedIn posts or social-first B2B content that demonstrates your ability to create engaging, on-brand content for enterprise audiences
• Prepare for interview questions that assess your understanding of B2B tech content creation, LinkedIn best practices, and your ability to translate technical concepts
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.