LinkedIn Social Media Manager

📌 Core Information

🔹 Job Title: LinkedIn Social Media Manager

🔹 Company: Lago

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Anywhere)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy focused on LinkedIn and other platforms
• Creating, curating, and managing high-quality content to enhance brand visibility and engagement
• Monitoring social media trends and competitor activities to identify growth opportunities
• Engaging with the audience to maintain the brand's voice and foster a strong community
• Analyzing and reporting on social media metrics to make data-driven decisions
• Collaborating with the marketing team to align social media campaigns with broader marketing strategies
• Managing relationships with influencers and partners for brand activations and collaborations

ASSUMPTION: This role requires a strong understanding of social media platforms, advertising tools, and analytics. The ideal candidate will have experience in social media management or digital marketing and be comfortable working remotely in a global team.

📋 Key Responsibilities

✅ Develop and execute a comprehensive social media strategy to enhance brand visibility and engagement

✅ Create, curate, and manage high-quality content across all social media platforms, with a focus on LinkedIn

✅ Monitor social media trends and competitor activities to identify opportunities for growth and engagement

✅ Engage with our audience in a way that maintains the brand's voice and fosters a strong community

✅ Analyze and report on social media metrics and KPIs to assess campaign effectiveness and make data-driven decisions

✅ Collaborate with the marketing team to align social media campaigns with broader marketing strategies and initiatives

✅ Manage relationships with influencers and partners to coordinate brand activations and collaborations

ASSUMPTION: The role requires a proactive approach to staying updated with social media trends and a data-driven mindset to continuously improve strategies and campaigns.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or a related field is preferred

Experience: Minimum of 3 years of experience in social media management or digital marketing

Required Skills:

• Proficient in social media platforms and advertising tools, including Facebook Ads, Instagram Ads, and LinkedIn Ads
• Strong content creation skills, including graphic design and copywriting
• Solid understanding of social media analytics tools and reporting
• Exceptional communication and interpersonal skills to foster collaboration and community engagement
• Ability to thrive in a fast-paced, dynamic work environment with strong organizational skills

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and fluency in Spanish may be beneficial for this role, given the company's focus on the Mexican market.

💰 Compensation & Benefits

Salary Range: $6 - $10 per hour (Open to negotiation based on experience)

Benefits:

• Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with the company
• Supportive Environment – You will work directly with the CEO and be part of a collaborative team where your contribution matters

Working Hours: 8am - 5pm Mountain Standard Time (40 hours per week)

ASSUMPTION: The salary range provided is in USD and is based on industry standards for social media managers with 2-5 years of experience working remotely in Mexico.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on multichannel marketing solutions

Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact

Founded: 1994, with over 20 years of experience in the industry

Company Description:

• Lago is an internationally acclaimed, product-based multichannel marketing solution
• The company specializes in merchandising management, workflow management, digital asset management, and more
• Lago simplifies marketing production workflows, enabling users to automate and reduce the cost of producing print and digital marketing collateral

Company Specialties:

• Merchandising Management
• Workflow Management
• Digital Asset Management (DAM)
• Multi-Channel Publishing
• Product Information Management (PIM)
• Marketing Automation
• Agile Marketing
• Circular Production
• Flyer Production
• Catalog Production
• Digital Proofing
• Production Automation
• Retail Marketing
• B2B Marketing
• Direct Marketing
• Media Asset Management (MAM)
• Multichannel and Omnichannel

Company Website: www.comosoft.com

ASSUMPTION: Lago's extensive experience and wide range of specialties indicate a mature and established company with a strong focus on innovation and growth.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the CEO, indicating a high level of visibility and influence within the company

Work Arrangement: Remote (Anywhere), offering flexibility and work-life balance

Growth Opportunities:

• As a key player, you’ll have the chance to shape your role and grow with the company
• The company's focus on innovation and expansion presents opportunities for career advancement

ASSUMPTION: Given the company's size and focus on growth, there are likely opportunities for career progression and increased responsibilities over time.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Mexico (Remote)

Geographic Context:

• Mexico has a vibrant and growing tech industry, with a strong focus on software development and digital marketing
• The remote work arrangement allows for a flexible work-life balance and the opportunity to work from anywhere in the country
• The time zone (Mountain Standard Time) may require some adjustment for applicants from other regions

Work Schedule: 8am - 5pm Mountain Standard Time (40 hours per week), with some flexibility for collaboration and communication with global teams

ASSUMPTION: The remote work arrangement and flexible hours cater to a diverse range of applicants, prioritizing work-life balance and accessibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• Technical assessment to evaluate social media management skills and knowledge
• Final interview with the CEO to discuss the role, company culture, and growth opportunities

Key Assessment Areas:

• Social media management skills and experience
• Content creation and graphic design abilities
• Communication and interpersonal skills
• Data analysis and reporting capabilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Include examples of your content creation work, such as graphics, copy, or social media campaigns
• Demonstrate your understanding of the role and the company by showing how your skills and experience align with the job description
• Prepare for the interview by researching the company, its industry, and its competitors, and be ready to discuss your approach to social media management and marketing strategy

ATS Keywords: Social Media Management, Content Creation, Graphic Design, Copywriting, Social Media Analytics, Communication, Interpersonal Skills, Community Engagement, Digital Marketing, Trend Analysis, Performance Metrics, Collaboration, Influencer Management, Brand Strategy, Data-Driven Decisions, Organizational Skills

ASSUMPTION: The application process is likely to be competitive, with a focus on assessing the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms: LinkedIn, Facebook, Instagram, Twitter, etc.
• Advertising tools: Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Analytics tools: Google Analytics, Sprout Social, Hootsuite, etc.
• Design tools: Canva, Adobe Creative Suite, etc.
• Project management tools: Asana, Trello, etc.

ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new platforms and solutions to improve its social media management processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Lago values creativity and continuous improvement in its approach to marketing and technology
• Collaboration: The company fosters a supportive and collaborative environment where team members can thrive and contribute meaningfully
• Growth: Lago is committed to helping its employees grow both personally and professionally

Work Style:

• Remote work: Applicants should be comfortable working independently and managing their time effectively in a remote environment
• Data-driven: The role requires a strong focus on data analysis and reporting to inform decision-making and strategy
• Adaptable: Given the dynamic nature of social media and marketing, applicants should be comfortable adapting to change and learning new tools and platforms

Self-Assessment Questions:

• Do I have a proven track record of success in social media management or digital marketing?
• Am I comfortable working remotely and managing my time effectively in a global team?
• Do I have strong content creation skills, including graphic design and copywriting?
• Am I comfortable analyzing data and using it to inform decision-making and strategy?
• Do I thrive in a fast-paced, dynamic work environment and enjoy collaborating with others to achieve common goals?

ASSUMPTION: Lago values candidates who are passionate about social media, innovative in their approach to marketing, and committed to helping the company grow and succeed.

⚠️ Potential Challenges

• The role may require occasional work outside of standard hours to accommodate global team meetings or deadlines
• Applicants may face competition from other social media management professionals looking to break into the industry or advance their careers
• The dynamic nature of social media and marketing may present challenges in keeping up with trends and best practices
• The remote work arrangement may require applicants to be self-motivated and disciplined in managing their time and priorities

ASSUMPTION: While Lago offers a supportive and collaborative work environment, applicants should be prepared to face challenges and adapt to the dynamic nature of the role and the company.

📈 Similar Roles Comparison

• This role focuses primarily on LinkedIn, making it unique compared to other social media manager positions that may have a broader platform focus
• Lago's emphasis on innovation and growth presents opportunities for career advancement that may not be available in more established or traditional companies
• As a mid-sized company, Lago offers a more intimate and collaborative work environment compared to larger enterprises, where social media managers may have less visibility and influence

ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and preferences when comparing it to other social media management positions.

📝 Sample Projects

• Developing and executing a LinkedIn-specific social media strategy to increase brand awareness and engagement among professionals in the industry
• Creating and managing high-quality content for LinkedIn, including graphics, copy, and multimedia, to showcase the company's expertise and thought leadership
• Analyzing LinkedIn metrics and KPIs to assess campaign effectiveness and identify opportunities for improvement
• Collaborating with the marketing team to align LinkedIn campaigns with broader marketing strategies and initiatives
• Managing relationships with industry influencers and partners to coordinate brand activations and collaborations on LinkedIn

ASSUMPTION: These sample projects are tailored to the specific requirements of the LinkedIn Social Media Manager role and provide applicants with a clear understanding of the tasks and responsibilities involved in the position.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media management and how this role fits into the broader marketing strategy?
• How does the company support the growth and development of its social media management team members?
• Can you provide examples of successful social media campaigns the company has executed in the past, and what made them effective?
• How does the company measure the success of its social media efforts, and how does this role contribute to those metrics?
• What are the most significant challenges facing the social media management team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the applicant's interest in the role and their commitment to understanding the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Prepare for the interview by researching the company, its industry, and its competitors, and be ready to discuss your approach to social media management and marketing strategy
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.