LinkedIn Social Media Manager

📌 Core Information

🔹 Job Title: LinkedIn Social Media Manager

🔹 Company: Lago

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Anywhere)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy focused on LinkedIn
• Creating and managing high-quality content across various social media platforms
• Monitoring social media trends and competitor activities
• Engaging with the audience and fostering a strong community
• Analyzing and reporting on social media metrics to optimize strategies
• Collaborating with the marketing team to align social media campaigns with broader marketing strategies

ASSUMPTION: This role requires a strong focus on LinkedIn, with other platforms being a secondary priority. The ideal candidate should have a deep understanding of LinkedIn's unique audience and best practices.

📋 Key Responsibilities

✅ Develop and execute a comprehensive social media strategy with a primary focus on LinkedIn

✅ Create, curate, and manage high-quality content for LinkedIn and other platforms (Facebook, Instagram, etc.)

✅ Monitor social media trends and competitor activities to identify growth opportunities

✅ Engage with the audience and maintain the brand's voice while fostering a strong community

✅ Analyze and report on social media metrics and KPIs to assess campaign effectiveness and make data-driven decisions

✅ Collaborate with the marketing team to align social media campaigns with broader marketing strategies and initiatives

✅ Manage relationships with influencers and partners to coordinate brand activations and collaborations

ASSUMPTION: The role may require occasional work outside of standard business hours to engage with the global audience and manage time zones effectively.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or a related field is preferred but not required

Experience: Minimum of 3 years of experience in social media management or digital marketing

Required Skills:

• Proficient in social media platforms and advertising tools, including LinkedIn, Facebook Ads, Instagram Ads, etc.
• Strong content creation skills, including graphic design and copywriting
• Solid understanding of social media analytics tools and reporting
• Exceptional communication and interpersonal skills to foster collaboration and community engagement
• Ability to thrive in a fast-paced, dynamic work environment with strong organizational skills

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Familiarity with SEO best practices
• Knowledge of HTML and CSS

ASSUMPTION: While not explicitly stated, proficiency in English is expected for this role, given the global nature of the company and the primary focus on LinkedIn, an English-speaking platform.

💰 Compensation & Benefits

Salary Range: $6 - $10 per hour (Open to negotiation based on experience). Assuming a full-time workweek, this translates to an annual salary range of approximately $62,400 - $104,000, which is in line with industry standards for a mid-level social media manager in the Philippines.

Benefits:

• Remote work: Work from anywhere with a supportive and collaborative team
• Growth opportunities: Shape your role and grow with the company
• Supportive environment: Work directly with the CEO and have your contributions matter

Working Hours: 8am - 5pm Mountain Standard Time (MST) with flexibility for occasional global engagement

ASSUMPTION: The salary range provided is an hourly wage, which has been converted to an annual salary range for better understanding. The actual salary may vary based on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in enterprise marketing production solutions

Company Size: 51-200 employees, which offers a supportive and collaborative work environment with ample opportunities for growth and impact

Founded: 1994, with over 20 years of experience providing marketing production solutions to retailers, manufacturers, and agencies worldwide

Company Description:

• Lago, by Comosoft, simplifies marketing production workflows for complex print and digital catalogs, flyers, and circulars
• Used by over 7,000 marketing and production professionals, Lago ensures design consistency, data accuracy, and accountability
• Lago integrates SKU data, digital assets, and design templates to create visually compelling pages that meet marketing needs

Company Specialties:

• Merchandising Management
• Workflow Management
• Digital Asset Management (DAM)
• Multi-Channel Publishing
• Product Information Management (PIM)
• Marketing Automation
• Agile Marketing
• Circular Production
• Flyer Production
• Catalog Production
• Digital Proofing
• Production Automation
• Retail Marketing
• B2B Marketing
• Direct Marketing
• Media Asset Management (MAM)
• Multichannel and Omnichannel

Company Website: www.comosoft.com

ASSUMPTION: While the company's headquarters are in Hamburg, Germany, and Plano, Texas, the role is remote and can be performed from anywhere, with a primary focus on the Philippines.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the CEO, offering a high level of visibility and influence

Work Arrangement: Remote (Anywhere), with a flexible work schedule and occasional global engagement

Growth Opportunities:

• Shape your role and grow with the company as it expands its global presence
• Gain experience working directly with the CEO and collaborating with various teams
• Develop skills in enterprise marketing production solutions and expand your industry knowledge

ASSUMPTION: The remote nature of this role allows for a high degree of flexibility and work-life balance, making it an attractive opportunity for candidates seeking a global career with a growing company.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Anywhere (Global)

Geographic Context:

• The Philippines offers a vibrant and growing tech industry, with a large talent pool and a strong focus on English proficiency
• The remote nature of the role allows for a flexible work schedule and better work-life balance
• The time zone difference between the Philippines and the company's headquarters in Germany and Texas may require occasional global engagement

Work Schedule: 8am - 5pm MST, with flexibility for occasional global engagement

ASSUMPTION: The remote work arrangement and flexible schedule make this role an attractive opportunity for candidates seeking a global career with a growing company, while also balancing their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the CEO

Key Assessment Areas:

• Social media strategy development and execution
• Content creation and management skills
• Analytical and reporting skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with LinkedIn and other social media platforms, as well as your understanding of their unique audiences and best practices
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare a portfolio or examples of your previous social media campaigns, content, and analytics reports
• Research the company and its products to demonstrate your understanding of its mission and values

ATS Keywords: Social Media Management, Content Creation, Graphic Design, Copywriting, Social Media Analytics, Communication, Interpersonal Skills, Community Engagement, Digital Marketing, Trend Monitoring, Performance Analysis, Collaboration, Influencer Management, Organizational Skills, Data-Driven Decision Making, Brand Strategy, LinkedIn, Facebook, Instagram, Marketing Production, Enterprise Marketing

ASSUMPTION: The application process may vary, and additional steps or assessments may be included based on the candidate's qualifications and the company's needs.

🛠️ Tools & Technologies

• Social media platforms: LinkedIn, Facebook, Instagram, etc.
• Social media advertising tools: LinkedIn Ads, Facebook Ads, Instagram Ads, etc.
• Social media analytics tools: Google Analytics, Sprout Social, Hootsuite, etc.
• Graphic design tools: Canva, Adobe Creative Suite, etc.
• Content creation and management tools: Buffer, Hootsuite, Sprout Social, etc.

ASSUMPTION: The required tools and technologies may vary based on the candidate's qualifications and the company's needs. Familiarity with industry-standard tools is expected, but specific tool proficiency may be developed on the job.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and technologies to drive growth and success
• Collaboration: Working together to achieve common goals and overcome challenges
• Accountability: Taking responsibility for one's actions and delivering on promises
• Customer Focus: Prioritizing the needs and satisfaction of customers above all else
• Integrity: Upholding ethical standards and acting with honesty and transparency

Work Style:

• Global and remote: Collaborating with team members across time zones and cultures
• Flexible and adaptable: Embracing change and adjusting to new situations as needed
• Data-driven: Making informed decisions based on data and analytics
• Results-oriented: Focusing on achieving measurable outcomes and driving success

Self-Assessment Questions:

• How do you align with the company's values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a global, remote environment, and how have you navigated time zone differences and cultural nuances in the past?
• How do you approach data-driven decision making, and can you provide an example of a time when you used data to inform your strategies and improve outcomes?

ASSUMPTION: The company values and work style may evolve over time, and candidates should be prepared to adapt and grow with the organization.

⚠️ Potential Challenges

• Managing time zones and global engagement may require occasional work outside of standard business hours
• Balancing the primary focus on LinkedIn with the management of other social media platforms
• Adapting to the company's growing and evolving needs, which may require taking on new responsibilities or learning new skills
• Navigating the unique audience and best practices of LinkedIn, which may differ from other social media platforms

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, impact, and work-life balance that it offers.

📈 Similar Roles Comparison

• Unlike traditional social media manager roles, this position has a primary focus on LinkedIn, with other platforms being a secondary priority
• This role offers a high degree of visibility and influence, as it reports directly to the CEO and collaborates with various teams
• Compared to other mid-level marketing roles, this position offers a unique opportunity to gain experience in enterprise marketing production solutions and expand industry knowledge

ASSUMPTION: While this role shares similarities with other social media manager positions, its primary focus on LinkedIn and unique reporting structure make it a distinct opportunity within the marketing industry.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a global enterprise marketing production company, with a primary focus on LinkedIn
• Creating and managing high-quality content for LinkedIn and other social media platforms, tailored to the unique audience and best practices of each platform
• Monitoring social media trends and competitor activities to identify growth opportunities and optimize strategies
• Engaging with the audience and fostering a strong community on LinkedIn and other social media platforms, while maintaining the brand's voice and values

ASSUMPTION: The sample projects listed are intended to provide a general idea of the types of tasks and responsibilities associated with this role. The actual projects and initiatives may vary based on the company's needs and the candidate's qualifications.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy, and how will my work contribute to the company's growth and success?
• What are the primary challenges facing the company's social media presence, and how can my skills and experience help address these challenges?
• How does the company support the professional development and growth of its employees, and what opportunities exist for advancement within the organization?
• What are the company's plans for expanding its global presence, and how can my role contribute to this growth?
• How does the company foster a culture of innovation and collaboration, and how can I contribute to this culture as a remote employee?

ASSUMPTION: The key questions listed are intended to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should feel free to ask additional questions based on their unique interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lago careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your LinkedIn and social media management expertise
• Prepare a portfolio or examples of your previous social media campaigns, content, and analytics reports to demonstrate your qualifications and accomplishments
• Follow up with the company within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.