LinkedIn Social Media Manager

📌 Core Information

🔹 Job Title: LinkedIn Social Media Manager

🔹 Company: Lago

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Remote (Anywhere)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy focused on LinkedIn
• Creating, curating, and managing high-quality content across all social media platforms
• Monitoring social media trends and competitor activities
• Engaging with the audience and fostering a strong community
• Analyzing and reporting on social media metrics and KPIs
• Collaborating with the marketing team to align social media campaigns with broader marketing strategies

ASSUMPTION: This role requires a strong focus on LinkedIn, with other platforms being secondary priorities. The ideal candidate should have a deep understanding of the LinkedIn platform and its unique audience.

📋 Key Responsibilities

✅ Develop and execute a comprehensive social media strategy, with a primary focus on LinkedIn

✅ Create, curate, and manage high-quality content for LinkedIn and other platforms

✅ Monitor social media trends and competitor activities to identify opportunities for growth and engagement

✅ Engage with the audience in a way that maintains the brand's voice and fosters a strong community

✅ Analyze and report on social media metrics and KPIs to assess campaign effectiveness and make data-driven decisions

✅ Collaborate with the marketing team to align social media campaigns with broader marketing strategies and initiatives

✅ Manage relationships with influencers and partners to coordinate brand activations and collaborations

ASSUMPTION: The role may require occasional work outside of standard business hours to manage real-time social media engagement and respond to breaking news or trends.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or a related field is preferred

Experience: Minimum of 3 years of experience in social media management or digital marketing

Required Skills:

• Proficient in social media platforms and advertising tools, including LinkedIn, Facebook, and Instagram
• Strong content creation skills, including graphic design and copywriting
• Solid understanding of social media analytics tools and reporting
• Exceptional communication and interpersonal skills to foster collaboration and community engagement
• Ability to thrive in a fast-paced, dynamic work environment with strong organizational skills

Preferred Skills:

• Experience with LinkedIn Ads and other LinkedIn-specific tools
• Familiarity with the retail or B2B marketing industry
• Bilingual or multilingual skills (Spanish/English)

ASSUMPTION: While not explicitly stated, proficiency in the Spanish language may be beneficial for understanding the local market and engaging with the audience in Mexico.

💰 Compensation & Benefits

Salary Range: $6 - $10 per hour (Open to negotiation based on experience)

Benefits:

• Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with the company
• Supportive Environment – You will work directly with the CEO and be part of a collaborative team where your contribution matters

Working Hours: 8am - 5pm Mountain Standard Time (with flexibility for occasional out-of-hours engagement)

ASSUMPTION: The salary range provided is in USD and may vary based on the candidate's experience and skills. The working hours are flexible and may require occasional out-of-hours engagement to manage real-time social media activities.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in multichannel marketing solutions

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 1994 (Over 20 years of experience)

Company Description:

• Lago is an internationally acclaimed, product-based multichannel marketing solution created by Comosoft
• The company provides enterprise marketing production solutions for retailers, manufacturers, and agencies worldwide
• Lago simplifies marketing production workflows, automating the planning and production of print and digital marketing collateral for various channels

Company Specialties:

• Merchandising Management
• Workflow Management
• Digital Asset Management (DAM)
• Multi-Channel Publishing
• Product Information Management (PIM)
• Marketing Automation
• Agile Marketing
• Circular Production
• Flyer Production
• Catalog Production
• Digital Proofing
• Production Automation
• Retail Marketing
• B2B Marketing
• Direct Marketing
• Media Asset Management (MAM)
• Multichannel and Omnichannel

Company Website: www.comosoft.com

ASSUMPTION: Lago is a well-established company with a strong focus on enterprise marketing production solutions. The company's extensive experience and industry-specific specialties make it an attractive employer for marketing professionals seeking to grow in the field.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: The Social Media Manager will report directly to the CEO and collaborate with the marketing team

Work Arrangement: Remote (Anywhere), with occasional out-of-hours engagement required

Growth Opportunities:

• The role offers the chance to shape the social media strategy and grow with the company
• Working directly with the CEO provides opportunities for mentorship and professional development
• The company's growth and expansion may lead to new opportunities within the organization

ASSUMPTION: The Social Media Manager role at Lago presents significant growth opportunities for the right candidate, with the potential to shape the company's social media strategy and contribute to its overall success.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Mexico (Remote)

Geographic Context:

• Mexico is the largest Spanish-speaking country in the Americas, with a significant online presence
• The time zone is Mountain Standard Time (MST), which may require some flexibility for collaboration with international teams
• The remote work arrangement allows for a flexible work-life balance

Work Schedule: 8am - 5pm MST, with occasional out-of-hours engagement required

ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive opportunity for candidates seeking a balance between professional growth and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the CEO and/or marketing team
• Background check and reference verification (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Social media strategy and planning
• Content creation and graphic design skills
• Understanding of social media analytics and reporting
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Include examples of your content creation and graphic design work
• Demonstrate your understanding of the retail or B2B marketing industry and the unique aspects of the LinkedIn platform
• Showcase your ability to work independently and manage multiple projects simultaneously

ATS Keywords: Social Media Management, Content Creation, Graphic Design, Copywriting, Social Media Analytics, Communication Skills, Interpersonal Skills, Community Engagement, Digital Marketing, Trend Monitoring, Data-Driven Decisions, Collaboration, Influencer Management, Organizational Skills, Brand Strategy, Performance Metrics, LinkedIn, Facebook, Instagram, Marketing Automation, Agile Marketing, Retail Marketing, B2B Marketing, Direct Marketing, Multichannel, Omnichannel

ASSUMPTION: The application process at Lago is designed to assess the candidate's skills, experience, and cultural fit. The company values independent thinkers who can manage multiple projects and contribute to the overall success of the organization.

🛠️ Tools & Technologies

• Social media platforms: LinkedIn, Facebook, Instagram, Twitter, etc.
• Social media advertising tools: LinkedIn Ads, Facebook Ads, Instagram Ads, etc.
• Social media analytics tools: Hootsuite Insights, Sprout Social, Buffer, etc.
• Graphic design tools: Canva, Adobe Creative Suite, etc.
• Project management tools: Asana, Trello, Monday.com, etc.

ASSUMPTION: The Social Media Manager should be proficient in using various social media platforms, advertising tools, and analytics tools to effectively manage the company's social media presence and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and technologies to drive growth and success
• Collaboration: Working together to achieve common goals and objectives
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Customer Focus: Prioritizing the needs and preferences of customers to deliver exceptional value
• Accountability: Taking responsibility for one's actions and decisions and being held responsible for their outcomes

Work Style:

• Independent: Ability to work independently and manage multiple projects simultaneously
• Adaptable: Willingness to adapt to changing circumstances and priorities
• Creative: Ability to think outside the box and develop innovative solutions
• Analytical: Strong analytical skills to evaluate data and make data-driven decisions
• Communicative: Excellent communication and interpersonal skills to foster collaboration and community engagement

Self-Assessment Questions:

• Do you have a strong understanding of the LinkedIn platform and its unique audience?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have a creative mindset and the ability to think outside the box?
• Are you analytical and able to evaluate data to make data-driven decisions?
• Do you have excellent communication and interpersonal skills to foster collaboration and community engagement?

ASSUMPTION: Lago values independent thinkers who can work collaboratively to achieve common goals and objectives. The ideal candidate should be adaptable, creative, analytical, and have excellent communication and interpersonal skills.

⚠️ Potential Challenges

• The role may require occasional out-of-hours engagement to manage real-time social media activities
• The remote work arrangement may present challenges in terms of communication and collaboration with international teams
• The company's focus on LinkedIn may require the candidate to have a deep understanding of the platform and its unique audience
• The role may involve managing multiple projects simultaneously, which can be challenging for some individuals

ASSUMPTION: The Social Media Manager role at Lago presents unique challenges that require the candidate to be adaptable, creative, and able to work independently. The remote work arrangement and occasional out-of-hours engagement may present additional challenges that the candidate should be prepared to address.

📈 Similar Roles Comparison

• Unlike traditional social media manager roles, this position focuses primarily on LinkedIn, with other platforms being secondary priorities
• The role requires a strong understanding of the retail or B2B marketing industry and the unique aspects of the LinkedIn platform
• Career progression in this role may involve moving into a more senior marketing position or specializing in LinkedIn-specific strategies

ASSUMPTION: The Social Media Manager role at Lago is unique in its focus on LinkedIn and the retail or B2B marketing industry. The role offers significant growth opportunities for the right candidate, with the potential to shape the company's social media strategy and contribute to its overall success.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy focused on LinkedIn
• Creating, curating, and managing high-quality content for LinkedIn and other platforms
• Monitoring social media trends and competitor activities to identify opportunities for growth and engagement
• Engaging with the audience in a way that maintains the brand's voice and fosters a strong community
• Analyzing and reporting on social media metrics and KPIs to assess campaign effectiveness and make data-driven decisions
• Collaborating with the marketing team to align social media campaigns with broader marketing strategies and initiatives
• Managing relationships with influencers and partners to coordinate brand activations and collaborations

ASSUMPTION: The Social Media Manager role at Lago involves a wide range of projects and responsibilities, requiring the candidate to be adaptable, creative, and able to work independently. The role offers significant opportunities for growth and professional development.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into it?
• How does the company measure the success of its social media campaigns, and what KPIs are most important?
• What is the company's approach to influencer marketing, and how can this role contribute to it?
• How does the company support the professional development and growth of its employees?
• What is the company's culture like, and how does this role contribute to it?

ASSUMPTION: The interview process at Lago is designed to assess the candidate's skills, experience, and cultural fit. The company values independent thinkers who can work collaboratively to achieve common goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Include examples of your content creation and graphic design work
• Prepare for the interview by researching the company and its industry, and practicing your responses to common interview questions
• Follow up with the company within one week of submitting your application to confirm receipt and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.