📌 Core Information
🔹 Job Title: LN Concerts, Tour Marketing Director
🔹 Company: Live Nation Entertainment
🔹 Location: Beverly Hills, California, United States
🔹 Job Type: Full-Time
🔹 Category: Entertainment
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Acting as the key internal contact for artist management teams for Live Nation Tours
- Creating and maintaining relationships with external company partners, including artists, managers, and agents
- Working cross-functionally with various internal teams to guide the development of tour marketing campaigns
- Overseeing marketing budgets and coordinating multiple teams to execute marketing campaigns
ASSUMPTION: This role requires a high level of client relationship management, strategic planning, and team coordination. It is well-suited for an experienced marketing professional with a strong background in live music or a related field.
📋 Key Responsibilities
✅ Act as the key internal contact for artist management teams for Live Nation Tours
✅ Create and maintain relationships with external company partners, including artists, managers, and agents
✅ Work cross-functionally with various internal teams to guide the development of tour marketing campaigns
✅ Oversee marketing budgets and coordinate multiple teams to execute marketing campaigns
✅ Analyze past purchaser data and use research tools to drive decisions and shape marketing strategy
✅ Manage one or more employees within the tour marketing department
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail. Strong communication and organizational skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5-7 years of marketing experience in live music entertainment or an industry-related field
Required Skills:
- Proven track record of outstanding client relationships
- Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
- Strong written and oral communication skills
- Excellent organizational skills and attention to detail
- Ability to prioritize and meet deadlines
- Creativity skills and problem-solving aptitude
- Highly organized
- Proactive work ethic
- Passionate about music and live experiences
Preferred Skills:
- Experience with project management software/tools
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in tour marketing or a related field, as well as strong communication and organizational skills, are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $100,000.00 USD - $125,000.00 USD per year
Benefits:
- Medical, Dental, and Vision benefits
- Paid time off, including holidays, sick time, and day off for your birthday
- 401(k) program with company match
- Stock Program Reimbursement
- New parent programs and support, including caregiver leave and baby bonus
- Tuition reimbursement and student loan repayment
- Volunteer time off
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for event schedules
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Benefits are comprehensive and designed to support employees' health, wealth, and personal growth.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
Company Size: Live Nation Entertainment has over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Live Nation Entertainment was founded in 2005, with a rich history in the live entertainment industry.
Company Description:
- Live Nation Entertainment is a global leader in live events and ticketing, offering exciting opportunities across every discipline.
- The company is recognized as a great place to work, with generous benefits and a commitment to employee development.
- Live Nation Entertainment offers a dynamic work environment with a focus on employee well-being and work-life balance.
Company Specialties:
- Concerts
- Festivals
- Ticketing
- Sponsorship
- Artist Management
- Live Events
Company Website: Live Nation Entertainment
ASSUMPTION: Live Nation Entertainment's size and global presence provide ample opportunities for career growth and development. The company's commitment to employee well-being and work-life balance makes it an attractive employer in the live entertainment industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and expertise in tour marketing.
Reporting Structure: The Tour Marketing Director reports directly to the Senior Vice President of Tour Marketing.
Work Arrangement: This role is on-site, with flexibility for event schedules.
Growth Opportunities:
- Potential advancement to Senior Vice President or Vice President of Tour Marketing
- Opportunities to work on high-profile tours and events
- Chance to develop and mentor junior team members
ASSUMPTION: This role offers significant growth potential for experienced marketing professionals looking to advance their careers in the live entertainment industry.
🌍 Location & Work Environment
Office Type: Live Nation Entertainment's headquarters is located in Beverly Hills, California, with a modern, collaborative work environment.
Office Location(s): 9348 Civic Center Dr, Beverly Hills, California 90210, US
Geographic Context:
- Beverly Hills is an affluent city in Los Angeles County, known for its upscale shopping, dining, and entertainment options.
- The city is home to many celebrities and offers a vibrant, dynamic atmosphere.
- Beverly Hills is centrally located, with easy access to other parts of Los Angeles and the surrounding areas.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for event schedules
ASSUMPTION: Live Nation Entertainment's headquarters offers a modern, collaborative work environment, with easy access to the vibrant entertainment and cultural offerings of Beverly Hills and the surrounding Los Angeles area.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the Senior Vice President of Tour Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Relationship building and management
- Communication and presentation skills
- Budget management and financial acumen
- Team coordination and leadership
Application Tips:
- Highlight your experience in tour marketing and live music entertainment
- Demonstrate your ability to manage multiple projects and stakeholders
- Showcase your creativity and problem-solving skills
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Tour Marketing, Live Music, Client Relationships, Marketing Strategy, Budget Management, Team Coordination, Event Planning, Artist Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and experience in tour marketing and live music entertainment.
🛠️ Tools & Technologies
- Microsoft Office Suite
- G-Suite
- Project management software (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with project management software and marketing automation tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for live entertainment
- Collaboration and teamwork
- Innovation and creativity
- Accountability and excellence
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-informed
- Adaptable and flexible
- Customer-focused and customer-centric
Self-Assessment Questions:
- Do you have a proven track record of outstanding client relationships in the live music entertainment industry?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders and priorities?
- Do you have strong communication and presentation skills, with the ability to clearly articulate strategic initiatives?
- Are you passionate about music and live experiences, with a deep understanding of the live entertainment industry?
ASSUMPTION: Live Nation Entertainment values candidates who are passionate about live entertainment, collaborative, innovative, and results-driven, with a strong commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Dealing with the unpredictability of the live entertainment industry
- Navigating a large, complex organization with multiple departments and teams
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment with multiple priorities and stakeholders.
📈 Similar Roles Comparison
- Tour Marketing Director vs. Tour Manager: The Tour Marketing Director role focuses more on strategic planning, client relationship management, and budget oversight, while the Tour Manager role is more hands-on, overseeing day-to-day tour operations and logistics.
- Live Nation Entertainment vs. Other Live Entertainment Companies: Live Nation Entertainment is the world's leading live entertainment company, offering unparalleled opportunities for career growth and development in the live entertainment industry.
- Career Path: Tour Marketing Director to Senior Vice President or Vice President of Tour Marketing, with potential opportunities to expand into other areas of the live entertainment industry, such as artist management or event production.
ASSUMPTION: The Tour Marketing Director role at Live Nation Entertainment offers unique opportunities for career growth and development in the live entertainment industry, with a clear path to advancement and the chance to work on high-profile tours and events.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a national tour, including advertising, promotions, media events, and content creation
- Analyzing past purchaser data and using research tools to drive decisions and shape marketing strategy for a tour
- Managing the development of tour assets, including radio spots, TV spots, video ad units, static banner assets, social content, and more
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Tour Marketing Director role at Live Nation Entertainment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments and teams within Live Nation Entertainment?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Live Nation Entertainment support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: These key questions will help you better understand the role's expectations, the company's culture, and how to succeed in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in tour marketing and live music entertainment, as well as your ability to manage multiple projects and stakeholders
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
