📌 Core Information
🔹 Job Title: Tour Marketing Manager - Comedy
🔹 Company: Live Nation Entertainment
🔹 Location: Beverly Hills, CA, USA
🔹 Job Type: Full-Time
🔹 Category: Entertainment
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting artist agency and management partners in developing marketing campaigns for national comedy tours
- Collaborating with various teams to drive ticket sales and enhance service for touring clients
- Acting as a strategic partner to clients in crafting effective marketing strategies
- Developing innovative, results-driven campaign plans
- Fostering strong relationships with external agency teams and internal stakeholders
ASSUMPTION: This role requires a high level of organization, communication, and adaptability to manage multiple projects and deadlines in a fast-paced environment.
📋 Key Responsibilities
✅ Partner with Live Nation Comedy promoters, ticketing, and external agency/artist teams to orchestrate national tour announces and comprehensive ticket sales strategies
✅ Collaborate with central digital team to coordinate budgets and develop media plans tailored to fan behavior and audience insights supporting national comedy tours
✅ Coordinate with CRM teams to develop and implement email marketing strategies
✅ Lead communication with internal regional marketing teams to coordinate localized assets, strategies, and other promotional opportunities tailored to each market of the tour
✅ Gather necessary approvals from agency/artist teams and ensure internal teams are updated and aligned on revisions/approvals
✅ Allocate, monitor, and adjust advertising budgets as needed
✅ Closely monitor ticket sales and manage ongoing efforts and team communication to drive sales and adapt/respond to changes and updates in a timely manner as needed
✅ Coordinate street teams and grassroots marketing efforts with regional marketing contacts as needed
✅ Work closely with internal team to create and implement ticketing offers and programs
✅ Coordinate pre-show/day of show press with independent publicists and managers for Live Nation concerts
ASSUMPTION: This role may require working non-standard hours, including evenings, weekends, and holidays, to support tour announcements and events.
🎯 Required Qualifications
Education: Bachelor’s degree preferred
Experience: 5+ years of marketing experience in live entertainment or industry-related field
Required Skills:
- Proven track record of outstanding client relationships
- Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
- Strong written and oral communication skills
- Excellent organizational skills and attention to detail
- Ability to prioritize and meet deadlines
- Creativity skills and problem-solving aptitude
- Highly organized
- Proactive work ethic
- Passionate about comedy and live experiences
- Strong Microsoft Office Suite, G-Suite skills
- Ability to learn and efficiently use project management software/tools
- Experience with digital asset management systems and workflows
Preferred Skills:
- Experience with CRM software
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and social media platforms is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000.00 USD - $75,000.00 USD per year
Benefits:
- Medical, vision, dental, and mental health benefits
- Free concert tickets
- Generous paid time off
- 401(k) program with company match
- New parent programs
- Career development programs
- Volunteer time off
Working Hours: Full-time, typically 40 hours per week, with potential for overtime during events and tour announcements
ASSUMPTION: The salary range provided is an estimate based on the information given and may vary depending on factors such as experience, location, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
Company Size: Live Nation Entertainment has over 23,000 employees worldwide, making it a large enterprise with extensive resources and opportunities for career growth.
Founded: Live Nation Entertainment was founded in 2005, with a history of producing concerts, festivals, and live events for various artists and genres.
Company Description:
- Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world.
- The company produces and promotes approximately 50,000 events annually for nearly 7,000 artists in 40+ countries.
- Live Nation Entertainment is recognized as a great place to work and is committed to providing generous benefits and career development opportunities for its employees.
Company Specialties:
- Concerts
- Festivals
- Ticketing
- Sponsorship
- Artist Management
- Live Events
Company Website: livenationentertainment.com
ASSUMPTION: Live Nation Entertainment’s extensive reach and resources provide ample opportunities for career growth and exposure to various aspects of the live entertainment industry.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, tactical execution, and stakeholder management.
Reporting Structure: The Tour Marketing Manager reports directly to the Tour Marketing Director and works closely with various internal teams, external agency teams, and artist management.
Work Arrangement: This role is on-site, with the potential for remote work during specific projects or events, depending on the company’s policies and the individual’s needs.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into other areas of Live Nation’s business, such as ticketing, sponsorship, or artist management
- Gaining experience in managing teams and mentoring junior staff members
ASSUMPTION: Given Live Nation Entertainment’s size and global presence, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Live Nation Entertainment’s headquarters is located in Beverly Hills, CA, with a modern, collaborative work environment.
Office Location(s): 9348 Civic Center Dr, Beverly Hills, CA 90210, US
Geographic Context:
- Beverly Hills is an affluent city in Los Angeles County, California, known for its upscale shopping, dining, and entertainment options.
- The city is centrally located, with easy access to major highways and public transportation.
- Beverly Hills offers a mix of urban and suburban living, with various neighborhoods and housing options to choose from.
Work Schedule: The work schedule is typically Monday through Friday, with the potential for overtime during events and tour announcements. The role may require working non-standard hours, including evenings, weekends, and holidays.
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration, innovation, and delivering exceptional results for clients and fans.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager and/or team members
- On-site or virtual final interview with key stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to present marketing concepts and strategies
- Problem-solving skills and adaptability in a fast-paced environment
- Understanding of the live entertainment industry and comedy tours
- Ability to manage multiple projects and deadlines
- Cultural fit and alignment with Live Nation Entertainment’s values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the live entertainment industry and comedy tours in your application materials
- Prepare examples of marketing campaigns you’ve developed and executed, highlighting your strategic thinking and results-driven approach
- Research Live Nation Entertainment’s company culture and values to ensure a strong cultural fit
ATS Keywords: Marketing, Comedy, Tours, Live Entertainment, Client Relationships, Strategic Initiatives, Campaign Planning, Ticket Sales, Stakeholder Management, CRM, Email Marketing, Digital Asset Management
ASSUMPTION: Live Nation Entertainment’s hiring process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- G-Suite
- Project management software (e.g., Asana, Trello, JIRA)
- Digital asset management systems (e.g., Brandfolder, Bynder, Canto DAM)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot Marketing)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
ASSUMPTION: The specific tools and technologies used may vary depending on the individual team’s preferences and the company’s standards.
👔 Cultural Fit Considerations
Company Values:
- Passion for live entertainment and music
- Collaboration and teamwork
- Innovation and creativity
- Accountability and results-driven approach
- Customer focus and fan-centric mindset
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on collaboration and cross-functional teamwork
- Results-driven and data-informed approach
- Adaptability and flexibility in managing changing priorities and deadlines
- Passion for comedy and live experiences
Self-Assessment Questions:
- How do your personal values align with Live Nation Entertainment’s company values?
- How do you prefer to communicate and collaborate with team members and stakeholders?
- How do you stay organized and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Live Nation Entertainment seeks candidates who are passionate about live entertainment, collaborative, innovative, and results-driven, with a strong focus on delivering exceptional experiences for fans and clients.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working non-standard hours, including evenings, weekends, and holidays, to support tour announcements and events
- Navigating complex situations and making strategic decisions under pressure
- Balancing the needs and priorities of various internal teams, external agency teams, and artist management
- Adapting to changes in the live entertainment industry and market trends
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and demonstrating one’s skills and abilities.
📈 Similar Roles Comparison
- This role is unique in its focus on comedy tours within the live entertainment industry
- Similar roles in other genres or industries may have different target audiences, marketing strategies, and promotional opportunities
- Career progression in this role may lead to opportunities in other areas of Live Nation Entertainment’s business, such as ticketing, sponsorship, or artist management
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on comedy tours within the live entertainment industry makes it unique and requires specific knowledge and skills.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a national comedy tour, including ticket sales strategies, media plans, and promotional opportunities
- Collaborating with external agency teams and internal stakeholders to coordinate localized assets, strategies, and promotional opportunities tailored to each market of the tour
- Managing ongoing efforts and team communication to drive ticket sales and adapt/respond to changes and updates in a timely manner as needed
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and adaptable nature of the Tour Marketing Manager role, requiring a balance of strategic thinking, tactical execution, and stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and process for a national comedy tour announcement and ticket sales strategy?
- How do you collaborate with internal teams, external agency teams, and artist management to coordinate localized assets, strategies, and promotional opportunities?
- How do you manage ongoing efforts and team communication to drive ticket sales and adapt to changes and updates in a timely manner?
- What are the most challenging aspects of managing multiple projects and deadlines in a fast-paced environment, and how do you overcome them?
- How do you stay organized and prioritize tasks to ensure you meet deadlines and deliver high-quality work?
ASSUMPTION: These questions are designed to assess the candidate’s understanding of the role, their problem-solving skills, and their ability to thrive in a fast-paced, collaborative work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://livenation.wd1.myworkdayjobs.com/LNExternalSite/job/Beverly-Hills-CA-USA/LN-Concerts--Tour-Marketing-Manager---Comedy_JR-80792-3
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on comedy tours and live entertainment
- Prepare examples of marketing campaigns you’ve developed and executed, highlighting your strategic thinking and results-driven approach
- Research Live Nation Entertainment’s company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
