📌 Core Information
🔹 Job Title: Local Google Media Buyer
🔹 Company: BAD Marketing
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital media campaigns for local automotive clients
- Managing up to 50 local business accounts simultaneously
- Collaborating with internal teams to create cohesive marketing strategies
- Analyzing campaign performance and providing data-driven insights
ASSUMPTION: This role requires a strong understanding of Google Media Buying and digital marketing, with a focus on lead generation strategies.
📋 Key Responsibilities
✅ Conduct keyword research and craft compelling ad copy for campaigns
✅ Continuously optimize campaigns and suggest new tests for better results
✅ Stay updated on industry trends and capitalize on new revenue opportunities
✅ Ensure funnels/websites are perfectly polished and set up for incoming traffic
✅ Analyze Google media business and associated metrics daily to ensure client success
✅ Collaborate with internal teams to create cohesive campaigns across digital and social media platforms
✅ Manage and implement campaigns for up to 50 local business accounts in the automotive industry
ASSUMPTION: This role requires strong attention to detail and the ability to manage multiple accounts simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field (or equivalent experience)
Experience: 2+ years of experience in Google Media Buying activities
Required Skills:
- Strong understanding of Google lead generation and digital marketing
- Managed 20+ lead generation accounts at the same time
- Strong verbal and written communication skills
- Comfortable with constant changes in a fast-paced environment
- Google ads certification is a plus
- Attention to detail
- Prior experience with Google-based local lead generation strategies
- Familiarity with interpreting Google Analytics data to drive decisions
Preferred Skills:
- Experience with Google-based local lead generation strategies
- Familiarity with interpreting Google Analytics data to drive decisions
ASSUMPTION: Candidates with experience in the automotive industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on experience and industry standards)
Benefits:
- Comprehensive health, dental, and vision insurance plans (US Residents Only)
- Unlimited PTO
- Paid US Holidays
- Opportunities for professional development and advancement within the organization
- A collaborative and innovative work environment with a focus on creativity and results
Working Hours: 9AM - 6PM EST
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Google Media Buyer role with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2015
Company Description:
- BAD Marketing is a digital marketing firm dedicated to scaling client brands through unique marketing strategies
- The company focuses on client happiness and has a strong company culture
- Services include Email & SMS Marketing, Amazon Management, Content Creation, Paid Ads, and CRO
Company Specialties:
- E-Commerce
- Content Creation
- Email Marketing
- SMS Marketing
- Amazon SEO
- Amazon PPC
- CRO
- Shopify
- Klaviyo
- Paid Ads
- Facebook
- Google
- Ad Campaigns
- Campaigns
- and Marketing
Company Website: http://badmarketing.com
ASSUMPTION: BAD Marketing is a growth-focused marketing agency that prioritizes client happiness and a strong company culture.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Marketing Team
Work Arrangement: Fully Remote (United States)
Growth Opportunities:
- Potential advancement within the organization
- Opportunities for professional development
ASSUMPTION: This role offers opportunities for growth and professional development within the organization.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): N/A
Geographic Context:
- This role is fully remote and can be performed from anywhere in the United States
- The company is headquartered in Alpharetta, Georgia
Work Schedule: 9AM - 6PM EST, Monday - Friday
ASSUMPTION: This role requires a reliable internet connection and a quiet, dedicated workspace for video calls and virtual meetings.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Technical assessment to evaluate Google Media Buying skills
- Final interview with the Marketing Team to discuss the role and answer any questions
Key Assessment Areas:
- Google Media Buying skills
- Data analysis and interpretation
- Communication skills
- Attention to detail
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment by brushing up on your Google Media Buying skills
ATS Keywords: Google Media Buying, Lead Generation, Digital Marketing, Campaign Optimization, Data Analysis, A/B Testing, Google Analytics, Social Media, Email Marketing, Display Advertising, Native Advertising, Programmatic Media Buying, Client Communication, Attention to Detail
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Go High Level
- Zapier
ASSUMPTION: This role requires proficiency in Google Ads and Google Analytics, with experience using other tools such as Go High Level and Zapier being a plus.
👔 Cultural Fit Considerations
Company Values:
- BE BAD
- PLAY TO WIN
- EXTREME OWNERSHIP
- SOLUTIONS NOT PROBLEMS
- BEST IDEA WINS
- ALWAYS BE GROWING
- NOBODY IS BIGGER THAN THE TEAM
Work Style:
- Collaborative and innovative
- Focus on creativity and results
- Growth-oriented and solutions-focused
Self-Assessment Questions:
- Do you embody the company values listed above?
- Are you comfortable working in a fast-paced, remote environment?
- Do you have a growth mindset and a solutions-oriented approach to problem-solving?
ASSUMPTION: Candidates who align with BAD Marketing's company values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple lead generation accounts simultaneously
- Keeping up with constant changes in a fast-paced environment
- Ensuring client success and meeting performance goals
- Collaborating effectively with internal teams in a remote work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Google Media Buying Specialist or a Digital Marketing Specialist with a focus on lead generation
- Unlike other roles, this position requires managing up to 50 local business accounts simultaneously
- Career progression may include advancement to a Senior Media Buyer or Marketing Manager role
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a Google Ads campaign for a local automotive client
- Optimizing a campaign to improve click-through rate and conversion rate
- Analyzing campaign performance data and providing insights to stakeholders
ASSUMPTION: These sample projects demonstrate the day-to-day responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other departments within the company?
- What opportunities are there for professional development and growth within the organization?
- How does the company support work-life balance for remote employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare for the technical assessment by brushing up on your Google Media Buying skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
