Local Marketing Coordinator

📌 Core Information

🔹 Job Title: Local Marketing Coordinator

🔹 Company: Aqua Tots Swim School - Norwood

🔹 Location: Braintree, MA

🔹 Job Type: Part-time leading to Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days per week in-school)

🚀 Job Overview

Key aspects of this role include:

• Driving community engagement and business growth through marketing campaigns, events, and promotions
• Managing social media content and online reputation
• Building partnerships with local businesses and organizations
• Executing marketing strategies to enhance customer retention and lead generation
• Collaborating with Aqua Tots' headquarters and other locations

ASSUMPTION: This role requires a balance of creativity, organization, and interpersonal skills. The ideal candidate will be self-motivated, detail-oriented, and passionate about working with children.

📋 Key Responsibilities

✅ Create and execute local marketing campaigns to drive enrollments and engagement

✅ Manage social media content and online reputation, ensuring professional and timely responses to reviews and comments

✅ Build and maintain partnerships with local businesses, preschools, and other entities for collaboration opportunities

✅ Research, plan, and attend local events to promote the Aqua Tots brand

✅ Prepare campaign assets and assist with placement in schools during designated timeframes

✅ Coordinate with school management to prepare for and communicate promotions, in-school events, and activities

✅ Build out email communications to nurture leads and improve customer retention

✅ Participate in all HQ Marketing/Creative SOP's, interact with HQ blog and Facebook Posts, and attend monthly management meetings

ASSUMPTION: This role requires a high level of multitasking and organization, as the coordinator will be managing various projects and deadlines simultaneously.

🎯 Required Qualifications

Education: High school diploma or equivalent required

Experience: Minimum 2 years of experience in marketing/communications, retail, sales, membership sales or related field, franchise/multi-unit marketing experience a plus

Required Skills:

• Proven track record in creating and implementing marketing campaigns
• Experience with social media content creation and management
• Event planning and management experience
• Strong communication and interpersonal skills
• Valid Driver's License
• Genuine passion and commitment to working with children and keeping them safe
• Flexible schedule availability, including weeknights, weekends, and holidays as needed
• Experience with Mac-based environment and Canva

Preferred Skills:

• Strong hospitality skills and effective customer service behaviors
• Attention to detail and ability to monitor performance
• Effective communication skills, both written and verbal
• Strong social skills and professional demeanor
• Self-motivation and ability to work independently and in a team

ASSUMPTION: While a degree in marketing or a related field is not required, relevant experience and a proven track record in marketing campaigns and social media management are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on experience level and industry standards for marketing coordinators in the Boston area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on swim lessons

Working Hours: Approximately 30 hours per week, with flexibility to work weeknights, weekends, and holidays as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing coordinators in the Boston area. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Aqua Tots Swim School operates in the wellness and fitness services industry, focusing on water safety instruction and swim lessons for children of all abilities.

Company Size: Aqua Tots Swim School has 1,001-5,000 employees globally, with multiple locations across the United States and internationally.

Founded: Aqua Tots Swim School was founded in 1991 and is headquartered in Mesa, Arizona.

Company Description:

• Aqua Tots Swim School is the largest international provider of year-round, indoor swim instruction
• The company offers a proven curriculum and teaches more than five million swim lessons each year
• Aqua Tots Swim School is dedicated to children of all abilities from four months to 12 years old

Company Specialties:

• Water Safety Instruction
• Swim Lessons (Private, Small Group, and Swim Club)
• Franchising
• Special Needs Aquatics Program
• Adult Swim Lessons

Company Website: https://www.aqua-tots.com

ASSUMPTION: Aqua Tots Swim School's extensive experience and proven curriculum make it a trusted and reliable provider of swim instruction for children.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and development within the company.

Reporting Structure: The Local Marketing Coordinator reports to the Owners/Operators and works in collaboration with the HQ Marketing team.

Work Arrangement: This is a hybrid role, requiring approximately 30 hours per week, with a minimum of 10 hours per week physically in the school to gather content and drive engagement and culture.

Growth Opportunities:

• As more schools open, this part-time role may transition to full-time
• Potential opportunities for advancement within the marketing department or other areas of the company
• Chance to gain experience in franchise marketing and event planning

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in marketing, event planning, and community engagement within the wellness and fitness industry.

🌍 Location & Work Environment

Office Type: Aqua Tots Swim School - Norwood has a physical location in Braintree, MA, where the Local Marketing Coordinator will spend a minimum of 10 hours per week.

Office Location(s): 1122 South Greenfield Road, Mesa, Arizona 85206, US

Geographic Context:

• Braintree, MA, is a suburb of Boston, offering a mix of urban and suburban living
• The area has a diverse population and a strong sense of community
• Braintree is home to various businesses, preschools, and elementary schools, providing ample opportunities for partnership and collaboration

Work Schedule: The Local Marketing Coordinator will work approximately 30 hours per week, with flexibility to work weeknights, weekends, and holidays as needed. The role requires a minimum of two days per week physically in the school.

ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and remote work, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the Owners/Operators and HQ Marketing team
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing and communication skills
• Creativity and innovation
• Event planning and organization
• Customer service and relationship-building skills
• Adaptability and flexibility

Application Tips:

• Highlight relevant marketing experience and accomplishments in your resume
• Tailor your cover letter to demonstrate your passion for working with children and your understanding of the Aqua Tots brand
• Prepare examples of successful marketing campaigns or events you have managed in the past
• Research Aqua Tots Swim School and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing, Social Media, Community Engagement, Event Planning, Customer Service, Lead Generation, Email Marketing, Collaboration, Communication, Relationship Building, Digital Marketing, Data Reporting, Flexibility, Self-Motivation, Detail Orientation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, creativity, and ability to work effectively with children and families.

🛠️ Tools & Technologies

• Mac-based environment
• Canva (social media content building software)
• 3rd party social media posting platform
• Email marketing platform
• Customer relationship management (CRM) software

ASSUMPTION: The Local Marketing Coordinator will be expected to learn and utilize various marketing tools and technologies to effectively manage their responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Safety: Aqua Tots Swim School prioritizes the safety and well-being of all children
• Fun: The company fosters a positive and enjoyable environment for both employees and students
• Integrity: Aqua Tots Swim School upholds the highest ethical standards in all aspects of its operations
• Excellence: The company strives for continuous improvement and exceptional customer service

Work Style:

• Collaborative: The Local Marketing Coordinator will work closely with the Owners/Operators, HQ Marketing team, and other departments to achieve common goals
• Adaptable: The role requires flexibility and the ability to adjust to changing priorities and deadlines
• Detail-oriented: The Local Marketing Coordinator must pay close attention to details to ensure the success of marketing campaigns and events

Self-Assessment Questions:

• Do I have a genuine passion for working with children and keeping them safe?
• Am I able to manage multiple projects and deadlines simultaneously with a high level of organization and attention to detail?
• Do I possess strong communication and interpersonal skills, and am I able to maintain a positive and professional demeanor in all interactions?
• Am I self-motivated, adaptable, and able to work independently as well as part of a team?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Aqua Tots Swim School, demonstrating a genuine passion for working with children and aligning with the company's core values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for some candidates
• Working weeknights, weekends, and holidays as needed may impact work-life balance
• The role requires a valid Driver's License and the ability to travel locally for events and partnerships
• Candidates may face competition from other marketing professionals seeking similar roles

ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and development within the marketing field.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the wellness and fitness industry, with a primary focus on water safety instruction and swim lessons for children
• This role offers a unique opportunity to gain experience in franchise marketing and event planning within the wellness and fitness industry
• Career progression in this role may lead to opportunities in franchise marketing, event planning, or other areas of the company

ASSUMPTION: This role offers a unique blend of marketing, event planning, and community engagement experience, setting it apart from other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a social media content calendar for the entire year, including unique content for Aqua Tots' students, families, and staff members
• Planning and executing a grand opening event for a new Aqua Tots Swim School location, including coordinating with school management, preparing campaign assets, and managing event logistics
• Building and maintaining partnerships with local businesses, preschools, and other entities for collaboration opportunities, including conducting water safety presentations and promoting Aqua Tots' services

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available to the Local Marketing Coordinator in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and events that the Local Marketing Coordinator will be responsible for managing?
• How does the Local Marketing Coordinator collaborate with the Owners/Operators and HQ Marketing team to achieve common goals and maintain brand consistency?
• What opportunities are available for professional development and growth within the company for this role?
• How does Aqua Tots Swim School support work-life balance for its employees, particularly for this hybrid role?
• Can you provide an example of a successful marketing campaign or event that the Local Marketing Coordinator has executed in the past, and what were the key takeaways from that experience?

ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, work environment, and opportunities for growth and development within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and accomplishments, as well as any experience working with children or in the wellness and fitness industry
• Write a cover letter that demonstrates your passion for working with children and your understanding of the Aqua Tots brand and its mission
• Prepare examples of successful marketing campaigns or events you have managed in the past, focusing on your role in planning, execution, and assessment of results
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.