📌 Core Information
🔹 Job Title: Local Marketing Manager
🔹 Company: Bristol Myers Squibb
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-05-29
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with central marketing teams to develop and execute regional marketing plans
- Managing regional expert relationships and analyzing market conditions
- Supporting sales training and client management
- Cross-departmental communication and policy transmission
ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Collaborate with central marketing teams to develop and execute regional marketing plans based on national strategies
✅ Manage regional expert relationships and optimize them for better performance
✅ Develop and maintain a list of top 30 core clients in the region, visiting them at least once every two months
✅ Analyze market conditions and provide insights to support business decisions
✅ Support sales training and client management, and participate in sales co-visits as needed
✅ Attend and actively participate in regular sales meetings to understand business needs and share regional marketing plans
✅ Transmit company policies, procedures, and important information to regional teams
✅ Maintain open communication with cross-functional teams to ensure alignment and support business objectives
ASSUMPTION: The role may require occasional travel to visit clients or attend meetings, and the ability to work in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on regional or local marketing preferred
Required Skills:
- Excellent communication skills in English and Mandarin Chinese
- Strong analytical and problem-solving skills
- Ability to work independently and in a team environment
- Proven ability to manage client relationships
- Familiarity with the pharmaceutical industry and local market trends
Preferred Skills:
- Experience in the oncology market, particularly with lung or stomach cancer
- Proven track record of successful marketing campaigns
- Experience with market research and data analysis
ASSUMPTION: Candidates with relevant industry experience and a strong understanding of the local market will be prioritized.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level marketing roles in Shanghai, the estimated salary range is CNY 300,000 - 500,000 per year. Final offer will be determined based on experience and qualifications.
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Flexible work arrangements and work-life balance
- Opportunities for professional development and growth
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 5:30 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb is a leading global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines for patients with serious diseases.
Company Size: With over 10,000 employees worldwide, Bristol Myers Squibb offers a large and diverse work environment with ample opportunities for career growth and development.
Founded: The company was founded in 1887 and has a rich history of innovation and commitment to improving patients' lives.
Company Description:
- Bristol Myers Squibb is dedicated to transforming patients' lives through science, with a focus on oncology, hematology, immunology, cardiovascular disease, and fibrosis
- The company is committed to promoting health equity and improving health outcomes for populations disproportionately affected by serious diseases
- Bristol Myers Squibb offers a supportive and inclusive work environment that values diversity, collaboration, and innovation
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: www.bms.com
ASSUMPTION: Bristol Myers Squibb is a well-established company with a strong reputation in the biopharmaceutical industry, offering a supportive and collaborative work environment.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within the marketing function.
Reporting Structure: The Local Marketing Manager reports directly to the Regional Marketing Director and works closely with cross-functional teams, including sales and medical affairs.
Work Arrangement: This is an on-site role, with the primary work location in Shanghai. Occasional travel may be required to visit clients or attend meetings.
Growth Opportunities:
- Progression to a senior marketing role or management position within the marketing function
- Expansion of responsibilities to cover additional regions or product portfolios
- Opportunities to gain experience in different therapeutic areas or functional roles
ASSUMPTION: Successful candidates will have the opportunity to grow and develop their careers within the marketing function at Bristol Myers Squibb.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): 1717 South Nanjing Road, Pudong New Area, Shanghai, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a vibrant and dynamic business environment
- The office is located in the Pudong New Area, a modern and bustling district with easy access to public transportation and amenities
- The region has a humid subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 5:30 PM, with occasional overtime as needed to meet project deadlines.
ASSUMPTION: The work environment at Bristol Myers Squibb is collaborative, inclusive, and supportive, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth behavioral and technical interviews with the hiring manager and cross-functional team members
- Final interview with the Regional Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to work effectively in a team environment
- Analytical and problem-solving skills
- Understanding of the local market and relevant industry trends
- Ability to manage client relationships and develop marketing strategies
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the local market and relevant industry trends in your application materials
- Prepare for behavioral interview questions that focus on your ability to work effectively in a team environment and manage client relationships
ATS Keywords: Local Marketing, Regional Marketing, Market Analysis, Client Management, Sales Support, Pharmaceutical Industry, Oncology, Lung Cancer, Stomach Cancer, Mandarin Chinese, English
ASSUMPTION: The interview process at Bristol Myers Squibb is thorough and comprehensive, designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce)
- Market research and data analysis tools (e.g., SPSS, R)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Putting patients first in all that we do
- Innovation: Pursuing bold ideas that transform patients' lives
- Accountability: Taking personal responsibility for our actions and their outcomes
- Integrity: Upholding the highest ethical standards in all that we do
- Collaboration: Working together to achieve common goals
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you demonstrate patient-centricity in your work?
- Can you provide an example of a time when you pursued a bold idea that transformed a patient's life?
- How do you hold yourself accountable for your actions and their outcomes?
- How do you collaborate effectively with cross-functional teams to achieve common goals?
ASSUMPTION: Bristol Myers Squibb values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- Managing client relationships in a fast-paced and dynamic market
- Balancing the demands of central marketing teams with regional market needs
- Adapting to changes in market conditions and regulatory environments
- Occasional travel requirements to visit clients or attend meetings
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and contribute to the overall success of the regional marketing team.
📈 Similar Roles Comparison
- Compared to other regional marketing roles in the pharmaceutical industry, this position offers a unique opportunity to work with a leading global biopharmaceutical company and gain experience in the local market
- Bristol Myers Squibb's focus on innovation and patient-centricity sets it apart from other companies in the industry
- This role offers opportunities for career growth and development within the marketing function, with a clear path to progression to senior marketing or management positions
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to other opportunities in the market.
📝 Sample Projects
- Developing and executing a regional marketing campaign for a new oncology product launch
- Analyzing market data to identify trends and opportunities in the local market
- Managing a regional expert advisory board to optimize their performance and provide strategic guidance
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Local Marketing Manager may be involved in, but the specific projects will vary depending on the needs of the business and the market.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the region?
- What are the key priorities for the first 90 days in this role?
- How does Bristol Myers Squibb support the professional development and growth of its marketing employees?
- What are the most challenging aspects of working in the local market, and how does the company address these challenges?
- How does the company foster a culture of innovation and collaboration within its marketing teams?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your ability to work effectively in a team environment and manage client relationships
- If selected for an interview, be prepared to discuss your understanding of the local market and relevant industry trends
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
