Local marketing manager

📌 Core Information

🔹 Job Title: Local Marketing Manager

🔹 Company: Bristol Myers Squibb

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the central marketing team to develop and execute regional marketing plans
• Managing regional expert relationships and analyzing market conditions
• Supporting regional sales teams and providing market insights
• Working with cross-functional teams to ensure alignment and effective execution of marketing strategies

ASSUMPTION: This role requires a balance of strategic planning, tactical execution, and strong communication skills to succeed.

📋 Key Responsibilities

✅ Collaborate with the central marketing team to develop and execute regional marketing plans aligned with national strategies

✅ Manage regional expert relationships, maintain and optimize them to drive business growth

✅ Analyze market conditions, identify opportunities and challenges, and provide data-driven insights to inform marketing strategies

✅ Support regional sales teams by providing market insights, product information, and training as needed

✅ Work closely with cross-functional teams, including sales, medical affairs, and market access, to ensure alignment and effective execution of marketing strategies

✅ Maintain a strong understanding of the competitive landscape and provide regular updates on market dynamics

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively with various stakeholders to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on regional or local marketing roles

Required Skills:

• Strong communication skills, both written and verbal, in English and Mandarin
• Excellent analytical and problem-solving skills
• Proven ability to work effectively in a cross-functional team environment
• Strong project management skills and the ability to manage multiple priorities
• Familiarity with the pharmaceutical industry and oncology market is preferred

Preferred Skills:

• Experience with market research and data analysis tools
• Fluency in additional languages, such as Japanese or Korean
• Experience working with regional sales teams or other field-based teams

ASSUMPTION: Candidates with experience in the oncology market, particularly with lung or gastric cancer, will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between CNY 350,000 and CNY 500,000 per year, based on industry standards for a marketing manager with 2-5 years of experience in Shanghai. This estimate is subject to change based on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Flexible work arrangements, with the option to work remotely up to 2 days per week
• Opportunities for professional development and career growth

Working Hours: This role requires a standard workweek of 40 hours, with the option to work remotely up to 2 days per week. Occasional travel may be required to attend meetings or events.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. Bristol Myers Squibb offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Bristol Myers Squibb is a leading global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines for patients with serious diseases. The company has a strong presence in the oncology market, with a portfolio of approved therapies and a pipeline of promising candidates.

Company Size: Bristol Myers Squibb has over 10,000 employees worldwide, providing a large and diverse work environment with ample opportunities for career growth and development.

Founded: Bristol Myers Squibb was founded in 1887 and has a rich history of innovation and scientific excellence.

Company Description:

• Bristol Myers Squibb is committed to transforming patients' lives through science, with a focus on discovering, developing, and delivering innovative medicines for serious diseases
• The company has a strong commitment to diversity, equity, and inclusion, fostering an inclusive work environment where all employees can thrive
• Bristol Myers Squibb offers a competitive benefits package, including health insurance, retirement plans, and flexible work arrangements

Company Specialties:

• Oncology
• Hematology
• Immunology
• Cardiovascular disease
• Fibrosis

Company Website: www.bms.com

ASSUMPTION: Bristol Myers Squibb is a large, global company with a strong focus on innovation and scientific excellence. The company's commitment to diversity, equity, and inclusion creates a supportive and inclusive work environment for all employees.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, with opportunities for growth and development within the marketing function and the broader organization.

Reporting Structure: The Local Marketing Manager reports directly to the Regional Marketing Director and works closely with cross-functional teams, including sales, medical affairs, and market access.

Work Arrangement: This role is a hybrid position, requiring employees to be on-site at the Shanghai office for at least 3 days per week.

Growth Opportunities:

• Progression to a senior marketing role, such as Senior Marketing Manager or Marketing Director
• Expansion into other therapeutic areas or regions within the company
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing function and the broader organization. Employees can expect to gain valuable experience working with cross-functional teams and contributing to the company's mission to transform patients' lives through science.

🌍 Location & Work Environment

Office Type: The Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): The Shanghai office is located in the Pudong New Area, one of the most dynamic and vibrant business districts in the city.

Geographic Context:

• Shanghai is the largest city in China and a major global financial hub
• The city is known for its rich history, diverse culture, and vibrant food scene
• Shanghai offers a high quality of life, with excellent education, healthcare, and entertainment options

Work Schedule: This role follows a standard workweek of 40 hours, with the option to work remotely up to 2 days per week. Occasional travel may be required to attend meetings or events.

ASSUMPTION: Shanghai is a dynamic and vibrant city with a high quality of life, making it an attractive location for both work and leisure. The modern and collaborative work environment at the Shanghai office is designed to foster innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the regional marketing director

Key Assessment Areas:

• Communication skills, both written and verbal, in English and Mandarin
• Analytical and problem-solving skills
• Ability to work effectively in a cross-functional team environment
• Understanding of the pharmaceutical industry and oncology market

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with regional or local marketing and your understanding of the oncology market
• Research Bristol Myers Squibb and the company's portfolio of approved therapies and pipeline of promising candidates

ATS Keywords: regional marketing, local marketing, oncology, pharmaceutical industry, market analysis, cross-functional teams, stakeholder management, project management

ASSUMPTION: The application process for this role is typical for a mid-level marketing position in the pharmaceutical industry. Candidates should be prepared to demonstrate their relevant experience and skills through their resume, cover letter, and interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Market research and data analysis tools (e.g., SPSS, R, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard for a marketing position in the pharmaceutical industry. Candidates should be comfortable using Microsoft Office Suite and CRM software, and have experience with market research and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity: Putting patients first in all that we do
• Integrity: Upholding the highest ethical standards
• Innovation: Pushing the boundaries of what's possible
• Collaboration: Working together to achieve more
• Excellence: Striving for the highest standards in all that we do

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable
• Committed to continuous learning and development

Self-Assessment Questions:

• How do you demonstrate patient-centricity in your work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Bristol Myers Squibb is committed to fostering a diverse, inclusive, and collaborative work environment. Candidates should be able to demonstrate their alignment with the company's values and work style through their self-assessment questions and interviews.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced and dynamic work environment
• Navigating a large and complex organization with multiple stakeholders
• Adapting to changes in market dynamics and regulatory environments
• Working effectively in a hybrid work environment, balancing on-site and remote work

ASSUMPTION: This role presents both opportunities and challenges for candidates. Successful candidates will be able to manage multiple priorities, navigate complex organizations, adapt to change, and work effectively in a hybrid work environment.

📈 Similar Roles Comparison

• Compared to other regional marketing roles in the pharmaceutical industry, this role offers a unique opportunity to work with a leading global biopharmaceutical company with a strong focus on innovation and scientific excellence
• This role requires a higher level of experience and expertise in the oncology market compared to other regional marketing roles in the pharmaceutical industry
• Career progression in this role may be faster than in other regional marketing roles, given the company's size and growth opportunities

ASSUMPTION: This role offers a unique opportunity to work with a leading global biopharmaceutical company with a strong focus on innovation and scientific excellence. Candidates should be prepared to demonstrate their relevant experience and expertise in the oncology market.

📝 Sample Projects

• Developing and executing a regional marketing plan for a newly launched oncology therapy, including market research, competitive analysis, and stakeholder engagement
• Conducting a market analysis of the oncology market in a specific region, including patient segmentation, market sizing, and opportunity assessment
• Managing a regional expert advisory board, including regular meetings, content development, and stakeholder engagement

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of projects they may work on in this role. Candidates should be prepared to discuss their relevant experience and expertise in these areas.

❓ Key Questions to Ask During Interview

• Can you describe the company's portfolio of approved therapies and pipeline of promising candidates in the oncology market?
• How does this role fit into the broader marketing organization and the company's overall strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and career growth of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for career growth and development. Candidates should be prepared to ask thoughtful and insightful questions throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Bristol Myers Squibb and the company's portfolio of approved therapies and pipeline of promising candidates
• Be prepared to discuss your experience with regional or local marketing and your understanding of the oncology market
• Follow up with the hiring manager within 24 hours after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.