Local Marketing Manager

📌 Core Information

🔹 Job Title: Local Marketing Manager

🔹 Company: Bristol Myers Squibb

🔹 Location: Changchun, Jilin, China

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Localizing annual and quarterly regional marketing plans
• Providing insights on regional market issues
• Conducting training for the sales force
• Collaborating with various teams to execute unique regional activities

ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively localize marketing plans and collaborate with various teams.

📋 Key Responsibilities

✅ Understands overall brand strategies of Marketing Department and localizes annual/quarterly regional promoting plans

✅ Provides direction and insight related to tactical thought of regional market issues

✅ Rolls out region marketing knowledge training for sales force

✅ Conducts direct communication with 20-30 TLs to develop and manage speakers

✅ Identifies regional opportunities and potential trends through regional market data interpretation

✅ Collaborates with marketing on the creation and execution of regional unique activities

✅ Works with Regional Sales Manager /Business Account Lead/COE champion/Biomarker team to plan and monitor regional promotional spending

✅ Proactively provides insights on emerging market trends for RMs and central marketing

✅ Participates or leads the brand key pilot rolling out

✅ Identifies regional marketing competitor landscape, provides regional competition strategy and implementation plan

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management to drive regional marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in medicine, pharmaceuticals, or a related field

Experience: Minimum 5 years of working experience in the pharmaceutical industry, including sales and local marketing. Dermatology experience is preferred.

Required Skills:

• Able to work within a matrix organization and provide leadership
• Good strategic thinking, agility in learning, and good communication skills

Preferred Skills:

• Experience in the dermatology field

ASSUMPTION: Candidates with relevant industry experience, strong leadership skills, and excellent communication abilities will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Salaries for Local Marketing Managers in the pharmaceutical industry in Changchun typically range from CNY 300,000 to CNY 450,000 per year, based on experience and performance.

Benefits:

• Competitive benefits package
• Flexibility and work-life balance

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:30 PM, with a 1.5-hour lunch break). Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Bristol Myers Squibb operates in the pharmaceutical manufacturing industry, focusing on transforming patients' lives through science.

Company Size: With over 10,000 employees worldwide, Bristol Myers Squibb offers a large and diverse work environment.

Founded: Although the exact founding date is not specified, Bristol Myers Squibb has a rich history in the pharmaceutical industry.

Company Description:

• Bristol Myers Squibb is committed to transforming patients' lives through science
• The company offers a supportive culture that promotes global participation in clinical trials
• Bristol Myers Squibb values passion, innovation, urgency, accountability, inclusion, and integrity

Company Specialties:

• Biotechnology
• Innovation
• Great place to work
• Pharmaceuticals
• Research and development
• Healthcare

Company Website: http://www.bms.com

ASSUMPTION: Bristol Myers Squibb's focus on innovation and improving patients' lives creates an engaging work environment for employees.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the organization.

Reporting Structure: The Local Marketing Manager reports directly to the Regional Marketing Director and works closely with various teams, including sales, business accounts, and biomarker teams.

Work Arrangement: This role is on-site, with a requirement to work from the Changchun office. However, there may be opportunities for hybrid work arrangements based on business needs.

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expanding responsibilities and leadership opportunities
• Potential international assignments based on business needs

ASSUMPTION: With strong performance and demonstrated leadership, candidates can expect career growth opportunities within Bristol Myers Squibb.

🌍 Location & Work Environment

Office Type: Bristol Myers Squibb's Changchun office is a modern, professional workspace designed to foster collaboration and innovation.

Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US

Geographic Context:

• Changchun is the capital and largest city of Jilin Province in northeastern China
• The city offers a mix of traditional Chinese culture and modern urban living
• Changchun has a humid continental climate, with warm, humid summers and long, cold, and dry winters

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 5:30 PM, with a 1.5-hour lunch break. Overtime may be required based on business needs.

ASSUMPTION: Changchun's blend of traditional and modern elements, along with its climate, offers a unique living experience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and relevant team members
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Leadership and teamwork abilities
• Industry knowledge and market awareness

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the pharmaceutical industry and regional marketing strategies
• Prepare examples of your past accomplishments that showcase your leadership and strategic thinking abilities

ATS Keywords: Local marketing, pharmaceutical industry, strategic planning, data analysis, stakeholder management, regional marketing, brand localization, market trends, competition strategy

ASSUMPTION: Bristol Myers Squibb's interview process is designed to assess candidates' skills and cultural fit for the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with relevant marketing and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Innovation
• Urgency
• Accountability
• Inclusion
• Integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and action-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you results-driven and action-oriented, with a strong sense of urgency?
• Can you adapt quickly to change and respond effectively to new challenges?

ASSUMPTION: Bristol Myers Squibb values candidates who align with their core values and work style preferences.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Navigating a matrix organization structure
• Adapting to a fast-paced and dynamic work environment
• Working effectively in a multicultural and multilingual team

ASSUMPTION: These challenges require strong communication, leadership, and adaptability skills to overcome.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on regional marketing strategies and localizing brand plans
• Bristol Myers Squibb's emphasis on innovation and patient-centricity sets it apart from other pharmaceutical companies
• Career progression in this role may involve expanding responsibilities, taking on leadership roles, or transitioning to other marketing or management positions within the organization

ASSUMPTION: This role offers unique opportunities for growth and development within the pharmaceutical industry.

📝 Sample Projects

• Developing a regional marketing plan for a new product launch
• Conducting market research and analysis to identify regional trends and opportunities
• Collaborating with cross-functional teams to execute regional marketing campaigns

ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Local Marketing Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to regional marketing and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company foster a culture of innovation and patient-centricity?
• What are the biggest challenges facing the regional marketing team, and how can this role help address them?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past accomplishments that showcase your leadership and strategic thinking abilities
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.