📌 Core Information
🔹 Job Title: Local Marketing Manager - Fixed Term
🔹 Company: Newmedica
🔹 Location: Leeds, West Yorkshire (Remote)
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting the growth of clinics within a specific territory
- Developing and implementing marketing plans to raise awareness and drive patient referrals
- Project managing marketing activities for new clinic openings
- Managing stakeholder relationships with clinical sites and the support office
- Producing board papers and reports to inform senior teams
ASSUMPTION: This role requires a proactive and organized individual with a strong marketing background and excellent stakeholder management skills.
📋 Key Responsibilities
✅ Developing and implementing marketing plans to support clinic growth and patient referrals
✅ Project managing marketing activities for new clinic openings, including official launch events
✅ Managing stakeholder relationships with clinical sites and the support office
✅ Ensuring all marketing collateral is up-to-date and on-brand
✅ Identifying opportunities for innovative marketing solutions
✅ Producing board papers and reports to inform senior teams and make data-driven recommendations
ASSUMPION: This role requires a hands-on, operational approach with a focus on both short-term tactics and long-term business planning.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: 5-10 years of marketing experience, with a focus on B2B and B2C marketing
Required Skills:
- Excellent stakeholder management skills
- Strong marketing skills with a broad skillset
- Proven experience in developing and executing marketing campaigns across various channels
- Ability to manage multiple projects and deadlines
- Excellent communication and presentation skills
- Familiarity with local community engagement strategies and marketing tactics
- Experience using a CMS, social media, and email platforms
- Ability to produce strong agency briefs
Preferred Skills:
- Experience in the commercial healthcare sector
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the commercial healthcare sector and familiarity with local community engagement strategies will be at a significant advantage.
💰 Compensation & Benefits
Salary Range: Up to £55,000 per year, depending on experience
Benefits:
- Up to 17% company bonus, paid quarterly based on company performance and personal objectives
- Annual car allowance of £5,500
- Profit share scheme
- 25 days annual leave plus bank holidays and 1 day birthday leave
- Company pension
- Access to a range of benefits, including free eye tests, discounted or free glasses, a 24/7 wellbeing/counselling/advice service, private medical insurance, private dental care, health care scheme, death in service cover, an opportunity to sign up to a tax-free cycle to work scheme, and a retail/technology discount scheme
- An environment where learning and development is supported through various learning tools and courses
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the UK. The benefits package is comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Newmedica is one of the leading independent sector providers of NHS-funded ophthalmology services in England, with a focus on making a difference for patients facing the prospect of sight loss.
Company Size: Newmedica has 51-200 employees, providing a mid-sized company environment with opportunities for growth and career progression.
Founded: Newmedica was founded with a mission to revolutionize the care and treatment for patients facing the prospect of sight loss, by creating a new national network of specialist eye clinics with a seamless link with all optometrists and GPs.
Company Description:
- Newmedica aims to provide quick, easy, and fuss-free appointments for patients
- The company delivers over 120,000 patient interactions annually in more than 23 locations across England
- Newmedica has a proven track record of working with the NHS, providing services for 22 NHS contracts
- According to a recent patient survey, 98% of patients are likely to recommend Newmedica to their friends and family
Company Specialties:
- Ophthalmology
- Optometry
- Cataracts
- Cataract Surgery
- Glaucoma
Company Website: http://www.newmedica.co.uk
ASSUMPTION: Newmedica's focus on patient experience and quality of care sets it apart in the industry, making it an attractive place to work for individuals passionate about making a difference in people's lives.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering an opportunity for experienced marketing professionals to take on a significant role within the company and make a real impact on its growth.
Reporting Structure: The Local Marketing Manager reports directly to the Head of Marketing and works closely with clinical sites and the support office.
Work Arrangement: This is a remote role, supporting a group of OJVs in the north of England, with travel required to visit clinics and attend meetings at various locations.
Growth Opportunities:
- Potential to take on additional responsibilities as the company grows and expands its services
- Opportunities to work on high-impact projects and contribute to the company's strategic direction
- Possibility to progress to a more senior role within the marketing team or the wider organization
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain valuable experience in the healthcare sector and make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to clinics and offices across the UK
Office Location(s): Leeds, West Yorkshire (Remote), with travel to London, Nottingham, Guernsey, and other clinic locations as needed
Geographic Context:
- Leeds is a vibrant city in West Yorkshire, with a population of around 780,000
- The city is well-connected by road, rail, and air, making it an ideal location for a remote role with occasional travel
- Leeds has a thriving business community, with a strong presence of healthcare and tech industries
Work Schedule: Full-time (40 hours per week), with flexible working hours and the ability to work from home when needed
ASSUMPTION: The remote nature of this role offers a high degree of flexibility and work-life balance, while the occasional travel requirements provide opportunities for face-to-face interaction and collaboration with colleagues and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Video interview (if shortlisted)
- Face-to-face interview with the hiring manager and/or other team members
- Final stage interview or assessment (if applicable)
Key Assessment Areas:
- Marketing skills and experience
- Stakeholder management and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Newmedica's values
Application Tips:
- Tailor your CV and cover letter to highlight relevant skills and experiences for this role
- Prepare for the video interview by practicing common interview questions and familiarizing yourself with Newmedica's mission and values
- Research the healthcare industry and Newmedica's services to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Marketing, Stakeholder Management, Campaign Development, Local Marketing, Community Engagement, CMS, Social Media, Email Platforms, Collateral Production, Agency Briefs, Healthcare, Ophthalmology
ASSUMPTION: Newmedica's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- CMS (Content Management System)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in marketing and project management.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always put patients first and strive to make a difference in their lives
- Expertise-driven: Continuously improve and develop our skills and knowledge to provide the best possible care
- Collaborative: Work together to achieve our goals and support each other's success
- Innovative: Embrace change and continuously seek new ways to improve our services
Work Style:
- Results-driven: Focus on achieving measurable outcomes and delivering results
- Adaptable: Be open to change and willing to adapt to new situations and challenges
- Proactive: Take initiative and be proactive in identifying and addressing opportunities and challenges
- Detail-oriented: Pay close attention to detail and ensure high-quality work
Self-Assessment Questions:
- How do you demonstrate our company values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure that you deliver high-quality work under pressure?
ASSUMPTION: Newmedica values candidates who align with their company values and work style, and who can demonstrate a strong cultural fit with the organization.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of clinical sites and the support office
- Occasional travel requirements and time away from home
- Working in a fast-paced and dynamic environment, with changing priorities and demands
ASSUMPTION: These challenges require a proactive, organized, and adaptable individual who can manage their time effectively and prioritize their workload accordingly.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on local community engagement and stakeholder management
- The role involves a mix of strategic planning and hands-on execution, with a focus on both short-term tactics and long-term business planning
- Candidates with experience in the commercial healthcare sector and familiarity with local community engagement strategies will find this role particularly relevant and appealing
ASSUMPTION: This role offers a unique blend of marketing, stakeholder management, and community engagement, making it an attractive opportunity for candidates with relevant experience and skills.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new clinic, including event planning, collateral production, and media outreach
- Creating and implementing a local marketing plan to drive patient referrals and increase clinic visibility within the community
- Managing the rebranding of clinic materials and ensuring consistent messaging across all marketing channels
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Local Marketing Manager may undertake, showcasing the breadth and depth of the role.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans for the next few years, and how this role contributes to that growth?
- How does the company support the professional development and career growth of its employees?
- Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?
- How does the company measure the success of its marketing efforts, and how does this role contribute to those metrics?
- What is the company's approach to work-life balance, and how does this role fit into that approach?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the video interview by practicing common interview questions and familiarizing yourself with Newmedica's mission and values
- Research the healthcare industry and Newmedica's services to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
