📌 Core Information
🔹 Job Title: Local Marketing Manager, Mavacamten
🔹 Company: Bristol Myers Squibb
🔹 Location: Beijing, Tianjin
🔹 Job Type: Full-Time, Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Beijing, Tianjin) required
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing regional marketing strategies for Mavacamten in line with central marketing plans
- Building and maintaining relationships with healthcare professionals (HCPs) and key opinion leaders (KOLs)
- Conducting market data analysis to identify regional opportunities and trends
- Providing regional marketing knowledge training to the sales force
- Collaborating cross-functionally to achieve company goals and ensure efficient implementation of established objectives
ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Organize and implement regional marketing activities in accordance with the strategies and plans of the central Marketing Department
✅ Visit target HCPs and collect HCP information and concepts
✅ Conduct direct communication with HCM experts to develop and manage speakers
✅ Roll out regional marketing knowledge training for sales force
✅ Identify regional opportunities and potential trends through regional market data interpretation
✅ Communicate effectively with cross-departments and implement the company's established goals efficiently
ASSUMPTION: This role involves a significant amount of travel within the assigned region for HCP visits and training sessions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on regional or local marketing strategies
Required Skills:
- Proven ability to develop and implement regional marketing strategies
- Strong communication and interpersonal skills
- Excellent data analysis and interpretation skills
- Ability to work effectively in a cross-functional team environment
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience in the pharmaceutical industry
- Knowledge of Mavacamten or other cardiovascular therapies
- Experience with speaker programs and KOL management
ASSUMPTION: Candidates with experience in the pharmaceutical industry or relevant therapeutic areas may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CNY 350,000 - 450,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Competitive benefits package
- Flexible work arrangements
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours/week), with flexibility for remote work on certain days
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb operates in the pharmaceutical manufacturing industry, focusing on biotechnology, innovation, and healthcare.
Company Size: With over 10,000 employees, Bristol Myers Squibb offers a large and diverse work environment, providing ample opportunities for collaboration and growth.
Founded: The company was founded in 1887 and has since grown into a global leader in biopharmaceuticals.
Company Description:
- Bristol Myers Squibb is committed to transforming patients' lives through science, with a focus on oncology, hematology, immunology, cardiovascular disease, and fibrosis.
- The company fosters a culture of innovation, urgency, accountability, inclusion, and integrity, promoting global participation in clinical trials.
- Bristol Myers Squibb offers competitive benefits, flexibility, and work-life balance to its employees.
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: http://www.bms.com
ASSUMPTION: Bristol Myers Squibb's focus on innovation and patient-centric approach creates an exciting and dynamic work environment.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the marketing function.
Reporting Structure: The Local Marketing Manager reports directly to the Regional Marketing Manager and works closely with cross-functional teams, including sales and medical affairs.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be on-site for at least 2 days per week.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities to cover additional therapeutic areas or regions
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: Bristol Myers Squibb's offices in Beijing and Tianjin offer modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Beijing, Tianjin
Geographic Context:
- Beijing: As the capital of China, Beijing offers a vibrant cultural scene, rich history, and ample job opportunities.
- Tianjin: A major port city and one of the four municipalities directly under the central government, Tianjin is known for its historic architecture, cultural heritage, and strategic location.
Work Schedule: The standard workweek is Monday to Friday, with flexible hours and remote work options available.
ASSUMPTION: The location of this role in Beijing or Tianjin offers candidates the opportunity to live and work in dynamic, culturally rich cities with ample professional and personal growth opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Data analysis and interpretation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of regional marketing strategies you've developed and implemented in previous roles
- Be ready to discuss your approach to data analysis and interpretation during the interview
ATS Keywords: Regional marketing, local marketing, market data analysis, HCP communication, speaker management, cross-functional collaboration, pharmaceutical marketing
ASSUMPTION: Bristol Myers Squibb's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Data analysis tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is expected, but training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Innovation
- Urgency
- Accountability
- Inclusion
- Integrity
Work Style:
- Collaborative
- Data-driven
- Adaptable
- Results-oriented
Self-Assessment Questions:
- How do you align with Bristol Myers Squibb's core values, and how have you demonstrated these values in previous roles?
- How do you approach building and maintaining relationships with key stakeholders, such as HCPs and KOLs?
- How do you stay organized and manage your time effectively when working on multiple projects or priorities?
ASSUMPTION: Bristol Myers Squibb seeks candidates who are passionate about their work, committed to innovation, and dedicated to achieving results through effective collaboration and communication.
⚠️ Potential Challenges
- Managing regional marketing activities across multiple therapeutic areas
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a dynamic and evolving work environment
- Working effectively with cross-functional teams and stakeholders
ASSUMPTION: Successful candidates in this role will be able to navigate these challenges and thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on regional marketing strategies and implementation
- This role requires a unique balance of strategic thinking, data analysis, and strong communication skills
- Career progression in this role may lead to senior marketing positions or expanded regional responsibilities
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path.
📝 Sample Projects
- Developing and implementing a regional marketing plan for a new product launch
- Conducting market data analysis to identify regional trends and opportunities
- Managing speaker programs and KOL relationships to support regional marketing objectives
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the company's overall marketing strategy and goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional growth and development of its marketing employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company foster a culture of innovation and collaboration within its marketing teams?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare examples of regional marketing strategies you've developed and implemented in previous roles
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
