📌 Core Information
🔹 Job Title: Local Marketing Specialist - House of Sport
🔹 Company: DICK'S Sporting Goods
🔹 Location: Store1647 Mobile AL
🔹 Job Type: Full-Time
🔹 Category: Retail, Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and fostering strong community relationships to drive company initiatives and brand awareness.
- Managing local partnerships and sponsorships to maximize ROI and drive full-funnel value.
- Planning and executing local marketing strategies, events, and activations.
- Serving as a cross-functional liaison between House of Sport, Corporate Support Center (CSC), and external partners.
- Managing local budget and related expenses.
ASSUMPTION: This role requires a high level of independence, strong organizational skills, and the ability to multitask in a fast-paced environment. Successful candidates will have a passion for sports and a deep understanding of local markets.
📋 Key Responsibilities
✅ Develop and foster strong relationships with local partners, leagues, teams, and organizations to drive company initiatives and brand awareness.
✅ Manage local partnerships and sponsorships, ensuring proper execution of deliverables and maximizing ROI.
✅ Develop and execute local marketing strategies, in-store events, and in-market activations that ladder to key brand moments.
✅ Manage local budget and related expenses, ensuring accurate tracking and reporting.
✅ Serve as a cross-functional liaison between House of Sport, CSC, and external partners to ensure best-in-class execution of programs from concept to conclusion.
✅ Evaluate and fulfill Dick’s Sporting Goods donations requests from the local community.
✅ Deliver seamless communication and collaboration across teams and maintain a high level of professionalism as a face of the brand.
ASSUMPTION: This role involves a significant amount of event planning and community engagement, requiring strong interpersonal skills and the ability to build and maintain effective relationships with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Advertising, Business Administration, or Communications
Experience: 1-3 years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment.
Required Skills:
- Excellent interpersonal and team-building skills
- Ability to multi-task and work independently in a fast-paced environment
- Flexible availability, including some nights, weekends, and holidays
- Valid driver’s license and ability to pass comprehensive criminal background and motor vehicle checks
Preferred Skills:
- Experience with event planning software or platforms
- Fluency in Spanish or other local languages
ASSUMPTION: Candidates with experience in sports marketing, event planning, or community engagement may have an advantage in this role. Familiarity with the local market and its sports culture is also beneficial.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Estimated based on industry standards for this role and experience level)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Employee discount on merchandise
- Paid time off and holidays
- Opportunities for career growth and advancement
Working Hours: Full-time, typically Monday-Friday, with some evenings, weekends, and holidays required for events and activations.
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as location, performance, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, focusing on sporting goods and equipment
Company Size: 10,001+ employees, providing ample opportunities for career growth and advancement
Founded: 1948, with a rich history in the sporting goods industry
Company Description:
- DICK'S Sporting Goods is a leading retailer of sporting goods, offering a wide range of products for various sports and outdoor activities.
- The company operates through its retail stores, eCommerce platform, and specialty concepts, including Golf Galaxy and House of Sport.
- DICK'S Sporting Goods is committed to supporting local communities through its charitable programs, such as The DICK’S Sporting Goods Foundation and Sports Matter.
Company Specialties:
- Retail
- Merchandising
- Technology
- Product Development
- Athletics and Sports
- eCommerce
Company Website: DICK'S Sporting Goods Careers
ASSUMPTION: DICK'S Sporting Goods is a well-established company with a strong presence in the retail industry. Its commitment to supporting local communities and athletes makes it an attractive employer for those passionate about sports and giving back.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Store Manager or Marketing Manager, depending on the specific store location
Work Arrangement: On-site, with some travel within the territory required for events and activations
Growth Opportunities:
- Advancement within the marketing department, such as promotions to Senior Marketing Specialist or Marketing Manager roles
- Expansion into other areas of the business, such as merchandising, product development, or eCommerce
- Opportunities to work on special projects or initiatives that may lead to new roles or responsibilities
ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing, event planning, and community engagement. Successful candidates will have the chance to grow both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: Retail store setting, with a focus on community engagement and in-store events
Office Location(s): Store1647 Mobile AL
Geographic Context:
- Mobile, Alabama, is the third-most populous city in the state and has a diverse sports culture, with numerous professional, collegiate, and amateur teams and events.
- The Mobile area offers a mix of urban and suburban environments, with a cost of living that is generally lower than the national average.
- The city is known for its rich history, cultural attractions, and annual events, such as Mardi Gras and the Azalea Trail Run.
Work Schedule: Full-time, with flexible hours required to accommodate events, activations, and community engagement opportunities
ASSUMPTION: The Mobile, Alabama, location offers a unique blend of urban and suburban environments, with a rich sports culture and a lower cost of living compared to many other major metropolitan areas. This makes it an attractive location for candidates seeking a balance between professional growth and personal lifestyle.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the store manager and marketing manager
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Interpersonal and communication skills
- Event planning and organization
- Community engagement and partnership-building
- Budget management and financial acumen
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant experience in marketing, event planning, or community engagement
- Tailor your resume and cover letter to emphasize skills and experiences that align with the key responsibilities and qualifications listed in the job description
- Prepare examples of successful events or activations you have planned and executed, focusing on outcomes and impact
- Demonstrate your passion for sports and commitment to community engagement
ATS Keywords: Marketing, Event Planning, Community Engagement, Partnership Building, Budget Management, Local Marketing, Sports Marketing, Retail Marketing, Community Relations
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who possess strong interpersonal skills, event planning experience, and a passion for sports and community engagement. Tailoring your application materials to highlight these skills and experiences will increase your chances of success.
🛠️ Tools & Technologies
- Event planning software or platforms (e.g., Eventbrite, Cvent)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with event planning software or platforms, Microsoft Office Suite, and social media platforms is beneficial for this role. Candidates with experience using project management tools may also have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Passion: We live and breathe sports
- Commitment: We are dedicated to our team and our goals
- Skill: We are experts in our field
- Drive: We are driven to help athletes and our communities achieve their personal best
Work Style:
- Collaborative: We work together to achieve our goals
- Adaptable: We are flexible and responsive to change
- Results-driven: We focus on delivering results that make a difference
Self-Assessment Questions:
- Do I have a genuine passion for sports and a commitment to helping athletes achieve their goals?
- Am I able to work collaboratively with a diverse range of stakeholders, including community partners, vendors, and internal teams?
- Do I have the drive and determination to succeed in a fast-paced, results-driven environment?
ASSUMPTION: Candidates who align with DICK'S Sporting Goods' company values and work style are more likely to be successful in this role. Self-assessment questions can help candidates determine if they are a good fit for the company's culture and work environment.
⚠️ Potential Challenges
- Managing multiple partnerships and sponsorships simultaneously, requiring strong organizational skills and attention to detail
- Balancing the demands of event planning, community engagement, and day-to-day marketing tasks
- Adapting to changes in the retail landscape and responding to new opportunities or challenges
- Working evenings, weekends, and holidays as needed to support events and activations
ASSUMPTION: These potential challenges require strong organizational skills, adaptability, and a commitment to delivering high-quality work in a fast-paced environment. Candidates who are able to thrive in this type of setting are more likely to be successful in this role.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or Event Coordinator position, but with a focus on local community engagement and partnership building
- Unlike other marketing roles, this position requires a strong understanding of local markets and a commitment to community involvement
- Career progression in this role may lead to opportunities in retail management, marketing management, or other areas of the business
ASSUMPTION: This role offers a unique blend of marketing, event planning, and community engagement responsibilities. Candidates with experience in similar roles or a strong understanding of local markets and community involvement may find this position particularly appealing.
📝 Sample Projects
- Planning and executing a grand opening event for a new House of Sport location, including vendor management, community outreach, and event logistics
- Developing and implementing a local marketing campaign to drive traffic and sales during a major sporting event, such as the Super Bowl or the Final Four
- Managing a sponsorship with a local sports team or league, including activation planning, asset distribution, and ROI tracking
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Local Marketing Specialist. Candidates with experience in similar projects or a strong understanding of event planning, marketing, and community engagement may be well-suited to this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical work schedule for this role, and how it may vary depending on the time of year or specific events?
- How does this role collaborate with other departments, such as merchandising, product development, or eCommerce, to drive overall business success?
- What opportunities exist for growth and advancement within the marketing department and the company as a whole?
- How does DICK'S Sporting Goods support its employees' professional development and career growth?
- Can you provide examples of successful local marketing campaigns or events that have been executed by the company, and what made them particularly effective?
ASSUMPTION: These key questions can help candidates better understand the role, the company culture, and the opportunities for growth and advancement. Asking thoughtful and insightful questions demonstrates a candidate's interest in and preparation for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the DICK'S Sporting Goods careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on marketing, event planning, community engagement, and partnership building
- Prepare examples of successful events or activations you have planned and executed, focusing on outcomes and impact
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
