Local SEO Manager – GBP Specialist

📌 Core Information

🔹 Job Title: Local SEO Manager – GBP Specialist

🔹 Company: WindshieldHUB

🔹 Location: Lahore, Pakistan (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Leading and executing a comprehensive Local SEO strategy for WindshieldHUB's Google Business Profiles nationwide
• Elevating WindshieldHUB's local visibility and brand authority in every community served
• Driving organic lead generation and inbound calls through GBP optimization
• Reducing marketing spend while supporting sustainable, profitable growth
• Consistently outperforming local competitors through strategic search visibility initiatives

ASSUMPTION: This role requires a high level of expertise in Local SEO, with a focus on Google Business Profile management and optimization. The ideal candidate will have a proven track record of securing top visibility in the Google Local 3-Pack in competitive markets.

📋 Key Responsibilities

✅ Optimize and manage Google Business Profiles (GBPs) across multiple service regions

✅ Implement and maintain UTM tracking and call tracking for accurate lead attribution

✅ Conduct Local SEO audits and competitive analysis to identify improvement opportunities

✅ Manage local citations, backlink strategies, and reputation initiatives

✅ Monitor and improve Local Pack rankings across target markets

✅ Collaborate with internal teams for technical SEO fixes and localized content strategies

✅ Provide clear, actionable reporting on performance, growth, and strategic initiatives

ASSUMPTION: This role requires a hands-on approach to Local SEO, with a focus on data-driven decision-making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of Local SEO experience with a proven track record of ranking businesses in the Google 3-Pack

Required Skills:

• Expertise in Google Business Profile management and optimization at scale
• Strong analytical skills with a data-driven approach to Local SEO performance
• Hands-on experience with BrightLocal, SEMrush, Google Search Console, GA4, Looker Studio
• In-depth knowledge of local search algorithms, citation management, and competitive Local SEO strategies
• Experience with UTM tracking and call attribution for performance reporting
• Excellent communication and cross-functional collaboration skills
• Ownership mentality with a focus on results and measurable KPIs

Preferred Skills:

• Experience with Google Ads and other PPC platforms
• Familiarity with the automotive industry
• Bilingual or multilingual skills

ASSUMPTION: The ideal candidate will have a strong background in Local SEO, with a focus on Google Business Profile management and optimization. Experience in the automotive industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (Based on experience and performance-based bonuses)

Benefits:

• Competitive salary with performance-based bonuses tied to Local SEO KPIs
• Fully remote role with ownership and flexibility
• Professional, results-driven environment that values expertise and performance

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for Local SEO Manager roles with similar experience requirements. The final salary will be determined based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: WindshieldHUB operates in the automotive industry, specializing in windshield replacement and repair services.

Company Size: WindshieldHUB has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: WindshieldHUB was founded in 2014 and has since grown to become a leading provider of high-quality windshield repair and replacement services.

Company Description:

• WindshieldHUB is a nationwide auto glass replacement and repair company delivering high-quality, mobile service through a tech-driven platform.
• The company is committed to bringing convenience, quality, and efficiency to the automotive glass industry.
• WindshieldHUB harnesses the power of technology to enhance the customer experience significantly, offering instant quotes and real-time availability checks.

Company Specialties:

• Windshield Repair
• Windshield Replacement
• Mobile Services
• 24/7 Online Instant Quotes and Scheduling
• Sustainability in the Automotive Glass Industry

Company Website: windshieldhub.com

ASSUMPTION: WindshieldHUB's focus on technology and customer experience sets it apart in the automotive glass industry. The company's commitment to sustainability is an added advantage for environmentally conscious applicants.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a high degree of expertise and experience in Local SEO.

Reporting Structure: The Local SEO Manager – GBP Specialist will report directly to the Marketing Director and collaborate with various internal teams, including Sales, Operations, and IT.

Work Arrangement: This is a fully remote role, with the expectation of working standard business hours in the United States time zones.

Growth Opportunities:

• As WindshieldHUB continues to expand, there may be opportunities for the Local SEO Manager – GBP Specialist to grow into a leadership role or take on additional responsibilities.
• The company values internal promotions and provides opportunities for professional development.

ASSUMPTION: The ideal candidate for this role will be looking for a challenging and impactful position within a growing company, with opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office location)

Office Location(s): N/A

Geographic Context:

• WindshieldHUB serves customers nationwide, with a focus on expanding local brand presence in every market.
• The company's headquarters is in New York, NY, but this role can be performed remotely from anywhere in the United States.
• The ideal candidate will be comfortable working in a remote environment and have a strong understanding of local markets across the United States.

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance.

ASSUMPTION: The ideal candidate for this role will be comfortable working remotely and have a strong understanding of local markets across the United States. They will also be able to manage their time effectively and prioritize their workload to meet deadlines.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical interview to evaluate Local SEO skills and experience
• Final interview with the Marketing Director to discuss the role, responsibilities, and career growth opportunities
• Background check and reference checks (if applicable)

Key Assessment Areas:

• Local SEO expertise and experience
• Data analysis and interpretation skills
• Communication and collaboration skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight your Local SEO experience and achievements, with a focus on Google Business Profile management and optimization
• Include specific examples of how you have improved Local Pack rankings and driven organic lead generation for previous clients or employers
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Local SEO, Google Business Profile, GBP, Local Pack, Local Search, SEO, Marketing, Lead Generation, Organic Traffic, Data Analysis, BrightLocal, SEMrush, Google Search Console, GA4, Looker Studio

ASSUMPTION: WindshieldHUB's application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values. The ideal candidate will be able to demonstrate their expertise in Local SEO and their ability to drive results in a remote work environment.

🛠️ Tools & Technologies

• BrightLocal
• SEMrush
• Google Search Console
• GA4
• Looker Studio
• Google Business Profile (GBP) Manager
• UTM tracking and call tracking tools

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Quality and Excellence
• Innovation and Continuous Improvement
• Integrity and Accountability
• Collaboration and Teamwork

Work Style:

• Results-driven and data-focused
• Adaptable and flexible, with a willingness to learn and grow
• Strong communication and collaboration skills
• Ability to work independently and manage time effectively in a remote environment

Self-Assessment Questions:

• How have you demonstrated a commitment to customer focus and quality in your previous roles?
• Can you provide an example of a time when you identified an opportunity for improvement and drove results through data-driven decision-making?
• How do you approach collaboration and teamwork in a remote work environment?

ASSUMPTION: WindshieldHUB values candidates who align with their company values and work style. The ideal candidate will be able to demonstrate their fit with the company culture and provide specific examples of how they have embodied the company's values in their previous roles.

⚠️ Potential Challenges

• Managing multiple Google Business Profiles across various service regions
• Keeping up with changes in local search algorithms and best practices
• Collaborating effectively with internal teams in a remote work environment
• Balancing multiple priorities and deadlines while maintaining a strong focus on results

ASSUMPTION: The ideal candidate will be able to overcome these challenges by leveraging their expertise in Local SEO, strong communication and collaboration skills, and a results-driven approach to their work.

📈 Similar Roles Comparison

• This role is unique in its focus on Google Business Profile management and optimization at scale for a nationwide auto glass replacement and repair company.
• While there may be similar roles in other industries, the specific challenges and opportunities presented by the automotive glass industry make this role distinct.
• Candidates with experience in similar roles may find the transition to this role relatively smooth, but they should be prepared to adapt their skills and knowledge to the unique context of the automotive glass industry.

ASSUMPTION: The ideal candidate will have experience in a similar role but be open to learning and adapting to the unique challenges and opportunities presented by this role.

📝 Sample Projects

• Optimizing Google Business Profiles for a nationwide auto glass replacement and repair company, resulting in a 30% increase in organic lead generation
• Conducting a comprehensive Local SEO audit for a regional competitor, identifying opportunities for improvement and implementing a strategic plan to outrank them in local search results
• Managing a team of Local SEO specialists to execute a nationwide GBP optimization campaign, driving a 25% increase in organic traffic and a 15% reduction in paid search spend

ASSUMPTION: The ideal candidate will have experience with projects similar to those listed above and be able to provide specific examples of their achievements in Local SEO.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to Local SEO and how this role fits into the overall marketing strategy?
• How does WindshieldHUB support the professional development and growth of its employees?
• Can you provide an example of a time when the company has adapted its Local SEO strategy in response to changes in the market or algorithm updates?
• How does WindshieldHUB measure the success of its Local SEO initiatives, and how will my performance be evaluated in this role?
• What are the biggest challenges facing the company's Local SEO efforts, and how can this role help address them?

ASSUMPTION: The ideal candidate will use the interview process to gain a deeper understanding of WindshieldHUB's Local SEO strategy, company culture, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant Local SEO experience and achievements
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.