Local SEO Manager – GBP Specialist
WindshieldHUB
Full-time
On-site
Remote
🔍 SEO & Content Marketing
📌 Core Information
- Job Title: Local SEO Manager – GBP Specialist
- Company: WindshieldHUB
- Location: Remote (United States)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 14, 2025
- Experience Level: 5-10 years
- Remote Status: Remote Solely
🚀 Job Overview
WindshieldHUB, a nationwide auto glass replacement and repair company, is seeking an experienced Local SEO Manager – GBP Specialist to lead and execute a strategy that ensures the company maintains dominant visibility across local search results in every market served. This role is critical to driving WindshieldHUB's nationwide expansion by strategically managing and optimizing Google Business Profiles (GBPs) to secure top visibility across all markets.
Key aspects of this role include:
- Managing and optimizing Google Business Profiles nationwide
- Implementing and maintaining UTM tracking and call tracking for accurate lead attribution
- Conducting Local SEO audits and competitive analysis
- Managing local citations, backlink strategies, and reputation initiatives
- Monitoring and improving Local Pack rankings across target markets
- Collaborating with internal teams for technical SEO fixes and localized content strategies
- Providing clear, actionable reporting on performance, growth, and strategic initiatives
ASSUMPTION: This role requires a high level of expertise in Local SEO, with a focus on Google Business Profile management and optimization. The ideal candidate will have a proven track record of securing Google 3-Pack visibility in competitive markets.
📋 Key Responsibilities
- 🔑 Manage and Optimize Google Business Profiles: Oversee and optimize GBPs across multiple service regions to elevate WindshieldHUB's local visibility and brand authority.
- 📈 Implement and Maintain UTM Tracking and Call Tracking: Ensure accurate lead attribution by implementing and managing UTM tracking and call tracking strategies.
- 🔎 Conduct Local SEO Audits and Competitive Analysis: Regularly assess WindshieldHUB's Local SEO performance and analyze competitors to identify improvement opportunities.
- 🔗 Manage Local Citations, Backlink Strategies, and Reputation Initiatives: Oversee local citations, build high-quality backlinks, and manage online reviews to boost WindshieldHUB's local search rankings.
- 📈 Monitor and Improve Local Pack Rankings: Track and enhance WindshieldHUB's Local Pack rankings across target markets to drive organic lead generation and inbound calls.
- 🤝 Collaborate with Internal Teams: Work closely with technical SEO and content teams to address SEO fixes and develop localized content strategies that support Local SEO initiatives.
- 📊 Provide Performance Reporting: Deliver clear, actionable reports on Local SEO performance, growth, and strategic initiatives to stakeholders.
ASSUMPTION: The ideal candidate will possess strong analytical skills and a data-driven approach to Local SEO performance. They will also have hands-on experience with relevant SEO tools such as BrightLocal, SEMrush, Google Search Console, GA4, and Looker Studio.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 5+ years of Local SEO experience with a proven track record of ranking businesses in the Google 3-Pack
- Required Skills:
- Expertise in Google Business Profile management and optimization at scale
- Strong analytical skills with a data-driven approach to Local SEO performance
- Hands-on experience with BrightLocal, SEMrush, Google Search Console, GA4, and Looker Studio
- In-depth knowledge of local search algorithms, citation management, and competitive Local SEO strategies
- Experience with UTM tracking and call attribution for performance reporting
- Excellent communication and cross-functional collaboration skills
- Ownership mentality with a focus on results and measurable KPIs
Preferred Skills:
- Experience with similar national brands or multi-location businesses
- Familiarity with the automotive industry
- Proficiency in project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: While not required, experience with similar national brands or multi-location businesses, familiarity with the automotive industry, and proficiency in project management tools would be beneficial for success in this role.
💰 Compensation & Benefits
- Salary Range: $85,000 - $120,000 per year (Based on experience and performance)
- *ASSUMPTION:* This salary range is based on industry standards for Local SEO managers with 5-10 years of experience working remotely for national brands.
- Benefits:
- Competitive salary with performance-based bonuses tied to Local SEO KPIs
- Fully remote role with ownership and flexibility
- A professional, results-driven environment that values expertise and performance
- Working Hours: 40 hours per week, with flexible scheduling to accommodate different time zones
📌 Applicant Insights
🔍 Company Context
- Industry: Automotive, specifically auto glass replacement and repair
- Company Size: 201-500 employees
- Founded: 2014
- Company Description:
- WindshieldHUB is a nationwide auto glass replacement and repair company delivering high-quality, mobile service through a tech-driven platform.
- The company is headquartered in New York, NY, with physical offices in Ecuador and the Philippines, and a workforce of over 250 dedicated employees.
- WindshieldHUB is committed to bringing convenience, quality, and efficiency to the automotive glass industry while reducing its environmental footprint.
- Company Specialties:
- Windshield Repair
- Windshield Replacement
- Mobile Services
- 24/7 Online Instant Quotes and Scheduling
- Sustainability in the Automotive Glass Industry
📊 Role Analysis
- Career Level: Mid-Senior level role with significant impact on company growth and market expansion
- Reporting Structure: This role reports directly to the Marketing Director and collaborates with technical SEO, content, and other marketing teams.
- Work Arrangement: Fully remote, with flexibility to work from any location in the United States
- Growth Opportunities:
- Potential to lead and grow a team of Local SEO specialists as the company expands
- Opportunities to take on additional responsibilities and advance within the marketing department
🌍 Location & Work Environment
- Office Type: Fully remote, with no physical office required
- Office Location(s): N/A (fully remote)
- Geographic Context:
- WindshieldHUB serves customers nationwide, with a focus on expanding local brand presence in every market.
- The ideal candidate can work effectively from any location in the United States, with a focus on overlapping with key time zones for collaboration and communication.
- Work Schedule: Flexible, with a focus on results and performance rather than strict hours
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screen with the HR team
3. Technical SEO assessment or case study presentation
4. Final interview with the Marketing Director and other key stakeholders
- Key Assessment Areas:
- Local SEO expertise and knowledge of Google Business Profiles
- Analytical skills and data-driven approach to SEO performance
- Communication and collaboration skills
- Problem-solving and strategic thinking
- Application Tips:
1. Tailor your resume and cover letter to highlight your Local SEO experience and achievements.
2. Include specific examples of your experience managing Google Business Profiles at scale.
3. Prepare for the technical SEO assessment or case study presentation by brushing up on your Local SEO skills and researching WindshieldHUB's current online presence.
- ATS Keywords: Local SEO, Google Business Profile, GBP, Local Pack, 3-Pack, citation management, backlink strategies, reputation management, UTM tracking, call attribution, competitive analysis, technical SEO, content strategy, performance reporting
🛠️ Tools & Technologies
- BrightLocal
- SEMrush
- Google Search Console
- GA4
- Looker Studio
- Asana, Trello, or Monday.com (preferred)
👔 Cultural Fit Considerations
- Company Values:
- Customer-centric
- Quality-driven
- Innovative
- Sustainable
- Collaborative
- Work Style:
- Results-oriented
- Data-driven
- Collaborative
- Adaptable
- Detail-focused
- Self-Assessment Questions:
1. How have you demonstrated your ability to secure Google 3-Pack visibility in competitive markets?
2. Can you provide an example of a time when you optimized a Google Business Profile to drive significant growth in organic leads or inbound calls?
3. How do you stay up-to-date with the latest trends and best practices in Local SEO?
⚠️ Potential Challenges
- Managing Google Business Profiles at scale for a nationwide brand
- Competing with established local businesses for search visibility
- Ensuring accurate lead attribution and tracking across multiple service regions
- Collaborating effectively with remote teams and stakeholders
📈 Similar Roles Comparison
- Role Differences:
- This role focuses specifically on Local SEO and Google Business Profile management, while similar roles may have a broader focus on SEO, content marketing, or digital marketing.
- This role requires a proven track record of securing Google 3-Pack visibility in competitive markets, while similar roles may not have this specific requirement.
- Industry-Specific Context:
- The automotive industry is highly competitive, with established local businesses and national chains vying for search visibility.
- WindshieldHUB's focus on mobile, tech-driven service and sustainability sets it apart from traditional auto glass repair shops.
- Career Path Comparison:
- This role offers the opportunity to grow into a leadership position as WindshieldHUB expands its Local SEO team.
- Similar roles in other industries may offer different career paths, such as transitioning into a broader digital marketing or e-commerce role.
📝 Sample Projects
1. GBP Optimization Case Study: Provide a detailed case study of a time when you optimized a Google Business Profile to drive significant growth in organic leads or inbound calls. Include specific strategies, tactics, and results.
2. Local SEO Audit: Conduct a mock Local SEO audit of WindshieldHUB's online presence, identifying improvement opportunities and providing actionable recommendations.
3. Competitive Analysis: Analyze WindshieldHUB's top local competitors, assessing their strengths and weaknesses, and providing strategic recommendations to improve WindshieldHUB's search visibility.
❓ Key Questions to Ask During Interview
1. How does WindshieldHUB plan to support my professional development and growth in this role?
2. Can you describe the team structure and dynamics within the marketing department?
3. How does WindshieldHUB approach collaboration and communication among remote team members?
4. What are the key priorities for this role in the first 30, 60, and 90 days?
5. How does WindshieldHUB measure the success of its Local SEO initiatives, and what KPIs will I be responsible for tracking and reporting?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://windshieldhub.applytojob.com/apply/km5Fh0iohf/Local-SEO-Manager-GBP-Specialist).
2. Tailor your resume and cover letter to highlight your Local SEO experience and achievements.
3. Prepare for the technical SEO assessment or case study presentation by brushing up on your Local SEO skills and researching WindshieldHUB's current online presence.
4. Follow up with the WindshieldHUB HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Local SEO Manager – GBP Specialist
- Company: WindshieldHUB
- Location: Remote (United States)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 14, 2025
- Experience Level: 5-10 years
- Remote Status: Remote Solely
🚀 Job Overview
WindshieldHUB, a nationwide auto glass replacement and repair company, is seeking an experienced Local SEO Manager – GBP Specialist to lead and execute a strategy that ensures the company maintains dominant visibility across local search results in every market served. This role is critical to driving WindshieldHUB's nationwide expansion by strategically managing and optimizing Google Business Profiles (GBPs) to secure top visibility across all markets.
Key aspects of this role include:
- Managing and optimizing Google Business Profiles nationwide
- Implementing and maintaining UTM tracking and call tracking for accurate lead attribution
- Conducting Local SEO audits and competitive analysis
- Managing local citations, backlink strategies, and reputation initiatives
- Monitoring and improving Local Pack rankings across target markets
- Collaborating with internal teams for technical SEO fixes and localized content strategies
- Providing clear, actionable reporting on performance, growth, and strategic initiatives
ASSUMPTION: This role requires a high level of expertise in Local SEO, with a focus on Google Business Profile management and optimization. The ideal candidate will have a proven track record of securing Google 3-Pack visibility in competitive markets.
📋 Key Responsibilities
- 🔑 Manage and Optimize Google Business Profiles: Oversee and optimize GBPs across multiple service regions to elevate WindshieldHUB's local visibility and brand authority.
- 📈 Implement and Maintain UTM Tracking and Call Tracking: Ensure accurate lead attribution by implementing and managing UTM tracking and call tracking strategies.
- 🔎 Conduct Local SEO Audits and Competitive Analysis: Regularly assess WindshieldHUB's Local SEO performance and analyze competitors to identify improvement opportunities.
- 🔗 Manage Local Citations, Backlink Strategies, and Reputation Initiatives: Oversee local citations, build high-quality backlinks, and manage online reviews to boost WindshieldHUB's local search rankings.
- 📈 Monitor and Improve Local Pack Rankings: Track and enhance WindshieldHUB's Local Pack rankings across target markets to drive organic lead generation and inbound calls.
- 🤝 Collaborate with Internal Teams: Work closely with technical SEO and content teams to address SEO fixes and develop localized content strategies that support Local SEO initiatives.
- 📊 Provide Performance Reporting: Deliver clear, actionable reports on Local SEO performance, growth, and strategic initiatives to stakeholders.
ASSUMPTION: The ideal candidate will possess strong analytical skills and a data-driven approach to Local SEO performance. They will also have hands-on experience with relevant SEO tools such as BrightLocal, SEMrush, Google Search Console, GA4, and Looker Studio.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 5+ years of Local SEO experience with a proven track record of ranking businesses in the Google 3-Pack
- Required Skills:
- Expertise in Google Business Profile management and optimization at scale
- Strong analytical skills with a data-driven approach to Local SEO performance
- Hands-on experience with BrightLocal, SEMrush, Google Search Console, GA4, and Looker Studio
- In-depth knowledge of local search algorithms, citation management, and competitive Local SEO strategies
- Experience with UTM tracking and call attribution for performance reporting
- Excellent communication and cross-functional collaboration skills
- Ownership mentality with a focus on results and measurable KPIs
Preferred Skills:
- Experience with similar national brands or multi-location businesses
- Familiarity with the automotive industry
- Proficiency in project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: While not required, experience with similar national brands or multi-location businesses, familiarity with the automotive industry, and proficiency in project management tools would be beneficial for success in this role.
💰 Compensation & Benefits
- Salary Range: $85,000 - $120,000 per year (Based on experience and performance)
- *ASSUMPTION:* This salary range is based on industry standards for Local SEO managers with 5-10 years of experience working remotely for national brands.
- Benefits:
- Competitive salary with performance-based bonuses tied to Local SEO KPIs
- Fully remote role with ownership and flexibility
- A professional, results-driven environment that values expertise and performance
- Working Hours: 40 hours per week, with flexible scheduling to accommodate different time zones
📌 Applicant Insights
🔍 Company Context
- Industry: Automotive, specifically auto glass replacement and repair
- Company Size: 201-500 employees
- Founded: 2014
- Company Description:
- WindshieldHUB is a nationwide auto glass replacement and repair company delivering high-quality, mobile service through a tech-driven platform.
- The company is headquartered in New York, NY, with physical offices in Ecuador and the Philippines, and a workforce of over 250 dedicated employees.
- WindshieldHUB is committed to bringing convenience, quality, and efficiency to the automotive glass industry while reducing its environmental footprint.
- Company Specialties:
- Windshield Repair
- Windshield Replacement
- Mobile Services
- 24/7 Online Instant Quotes and Scheduling
- Sustainability in the Automotive Glass Industry
📊 Role Analysis
- Career Level: Mid-Senior level role with significant impact on company growth and market expansion
- Reporting Structure: This role reports directly to the Marketing Director and collaborates with technical SEO, content, and other marketing teams.
- Work Arrangement: Fully remote, with flexibility to work from any location in the United States
- Growth Opportunities:
- Potential to lead and grow a team of Local SEO specialists as the company expands
- Opportunities to take on additional responsibilities and advance within the marketing department
🌍 Location & Work Environment
- Office Type: Fully remote, with no physical office required
- Office Location(s): N/A (fully remote)
- Geographic Context:
- WindshieldHUB serves customers nationwide, with a focus on expanding local brand presence in every market.
- The ideal candidate can work effectively from any location in the United States, with a focus on overlapping with key time zones for collaboration and communication.
- Work Schedule: Flexible, with a focus on results and performance rather than strict hours
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screen with the HR team
3. Technical SEO assessment or case study presentation
4. Final interview with the Marketing Director and other key stakeholders
- Key Assessment Areas:
- Local SEO expertise and knowledge of Google Business Profiles
- Analytical skills and data-driven approach to SEO performance
- Communication and collaboration skills
- Problem-solving and strategic thinking
- Application Tips:
1. Tailor your resume and cover letter to highlight your Local SEO experience and achievements.
2. Include specific examples of your experience managing Google Business Profiles at scale.
3. Prepare for the technical SEO assessment or case study presentation by brushing up on your Local SEO skills and researching WindshieldHUB's current online presence.
- ATS Keywords: Local SEO, Google Business Profile, GBP, Local Pack, 3-Pack, citation management, backlink strategies, reputation management, UTM tracking, call attribution, competitive analysis, technical SEO, content strategy, performance reporting
🛠️ Tools & Technologies
- BrightLocal
- SEMrush
- Google Search Console
- GA4
- Looker Studio
- Asana, Trello, or Monday.com (preferred)
👔 Cultural Fit Considerations
- Company Values:
- Customer-centric
- Quality-driven
- Innovative
- Sustainable
- Collaborative
- Work Style:
- Results-oriented
- Data-driven
- Collaborative
- Adaptable
- Detail-focused
- Self-Assessment Questions:
1. How have you demonstrated your ability to secure Google 3-Pack visibility in competitive markets?
2. Can you provide an example of a time when you optimized a Google Business Profile to drive significant growth in organic leads or inbound calls?
3. How do you stay up-to-date with the latest trends and best practices in Local SEO?
⚠️ Potential Challenges
- Managing Google Business Profiles at scale for a nationwide brand
- Competing with established local businesses for search visibility
- Ensuring accurate lead attribution and tracking across multiple service regions
- Collaborating effectively with remote teams and stakeholders
📈 Similar Roles Comparison
- Role Differences:
- This role focuses specifically on Local SEO and Google Business Profile management, while similar roles may have a broader focus on SEO, content marketing, or digital marketing.
- This role requires a proven track record of securing Google 3-Pack visibility in competitive markets, while similar roles may not have this specific requirement.
- Industry-Specific Context:
- The automotive industry is highly competitive, with established local businesses and national chains vying for search visibility.
- WindshieldHUB's focus on mobile, tech-driven service and sustainability sets it apart from traditional auto glass repair shops.
- Career Path Comparison:
- This role offers the opportunity to grow into a leadership position as WindshieldHUB expands its Local SEO team.
- Similar roles in other industries may offer different career paths, such as transitioning into a broader digital marketing or e-commerce role.
📝 Sample Projects
1. GBP Optimization Case Study: Provide a detailed case study of a time when you optimized a Google Business Profile to drive significant growth in organic leads or inbound calls. Include specific strategies, tactics, and results.
2. Local SEO Audit: Conduct a mock Local SEO audit of WindshieldHUB's online presence, identifying improvement opportunities and providing actionable recommendations.
3. Competitive Analysis: Analyze WindshieldHUB's top local competitors, assessing their strengths and weaknesses, and providing strategic recommendations to improve WindshieldHUB's search visibility.
❓ Key Questions to Ask During Interview
1. How does WindshieldHUB plan to support my professional development and growth in this role?
2. Can you describe the team structure and dynamics within the marketing department?
3. How does WindshieldHUB approach collaboration and communication among remote team members?
4. What are the key priorities for this role in the first 30, 60, and 90 days?
5. How does WindshieldHUB measure the success of its Local SEO initiatives, and what KPIs will I be responsible for tracking and reporting?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://windshieldhub.applytojob.com/apply/km5Fh0iohf/Local-SEO-Manager-GBP-Specialist).
2. Tailor your resume and cover letter to highlight your Local SEO experience and achievements.
3. Prepare for the technical SEO assessment or case study presentation by brushing up on your Local SEO skills and researching WindshieldHUB's current online presence.
4. Follow up with the WindshieldHUB HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.