📌 Core Information
🔹 Job Title: Local SEO Search Specialist (12 month contract)
🔹 Company: Rentokil Initial Group
🔹 Location: Crawley, West Sussex, United Kingdom
🔹 Job Type: Hybrid (Contract)
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Leading activities related to Google local search products
- Supporting the Search Marketing team in delivering Organic Search projects
- Collaborating with various teams to implement the company's Digital Search Strategy
- Conducting SEO audits, monitoring, and implementing Technical Local Paid Search & SEO strategies
ASSUMPTION: This role requires a balance of technical SEO skills and the ability to work collaboratively across multiple teams. The 12-month contract nature suggests a project-based or temporary need for these skills.
📋 Key Responsibilities
✅ Supporting the Search Marketing team in delivering priority Organic Search projects across Rentokil Initial and its subsidiary brands globally
✅ Assisting in the development of SEO management processes and procedures, best practice, and self-help guides
✅ Collaborating with various teams to deliver the operational implementation of the company's Digital Search Strategy
✅ Conducting SEO audits, monitoring, and implementing Technical Local Paid Search & SEO strategies
✅ Working across the organic and local search landscape to support the company in leveraging organic search volumes to drive conversion
ASSUMPTION: The role involves a mix of strategic planning, hands-on implementation, and cross-functional collaboration. Strong communication and project management skills are essential for success in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in SEO, with a focus on Local SEO and Google products
Required Skills:
- Strong knowledge of Local SEO considerations, analysis & reporting
- Experience with Google Business Profile and SEO audits
- Good understanding of SEO best practices and technical SEO changes
- Familiarity with SEO tools such as SEMrush, Screaming Frog, and Kerboo/Ahrefs
- Excellent communication and project management skills
Preferred Skills:
- Experience working with international markets
- Fluency in additional languages
ASSUMPTION: While the role requires specific SEO skills, the ability to work effectively with diverse teams and manage projects is equally important.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (pro-rated for the 12-month contract)
Benefits:
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on market rates for SEO specialists with 2-5 years of experience in the UK. The benefits package is comprehensive and supports work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Environmental Services (Pest Control, Hygiene, and Related Services)
Company Size: 10,001+ employees (Global presence with a local touch)
Founded: 1925 (Over 95 years of experience)
Company Description:
- Rentokil Initial is a global leader in Pest Control, Hygiene, Plants & Scenting services
- The company employs over 68,500 people across 89 countries
- Rentokil Initial offers the experience and expertise of a multi-national organisation while delivering services with the agility and characteristics of a local business
Company Specialties:
- Pest control
- Hygiene services
- Specialist hygiene services
- Washroom hygiene services
- Digital pest control
- Interior landscaping
- Scenting services
- Exterior landscaping
- Commercial pest control
- Smart hygiene
- Office plants
- Well-being services
Company Website: http://www.rentokil-initial.com
ASSUMPTION: Rentokil Initial's global presence and diverse service offerings provide ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: The role reports to the Search Marketing team and collaborates with various teams, including Digital Projects & Deployment, Digital Account Management, and third-party vendors
Work Arrangement: Hybrid (On-site and Remote)
Growth Opportunities:
- Potential to work on international projects and gain global experience
- Opportunity to develop skills in cross-functional collaboration and project management
- Possibility of contract extension or permanent role based on performance
ASSUMPTION: This role offers a mix of technical SEO work and cross-functional collaboration, providing opportunities for professional growth and skill development.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and Remote)
Office Location(s): Crawley, West Sussex, United Kingdom
Geographic Context:
- Crawley is located in West Sussex, England, with easy access to London and the surrounding areas
- The region offers a mix of urban and rural environments, with a variety of housing options and amenities
- Crawley has a vibrant business community, with many multinational companies based in the area
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- Technical SEO assessment or case study
- Final interview with the hiring manager or team
Key Assessment Areas:
- Technical SEO skills and knowledge
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical SEO assessment by brushing up on your knowledge of Local SEO, Google products, and SEO best practices
- Research the company and its services to show your enthusiasm and understanding of the business
ATS Keywords: Local SEO, Google My Business, Google Local Services Ads, Technical SEO, SEO Audit, On-page SEO, Social Media, Search Engine Algorithms, SEO Tools
ASSUMPTION: The application process is likely to involve a combination of online assessments, interviews, and potentially a technical SEO test to evaluate candidates' skills and cultural fit.
🛠️ Tools & Technologies
- SEMrush
- Screaming Frog
- Kerboo/Ahrefs
- Google My Business
- Google Local Services Ads
- Magnolia (CMS)
ASSUMPTION: The role requires proficiency in various SEO tools and platforms, as well as familiarity with Google products and potentially other marketing technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Expertise
- Responsibility
- Innovation
- Collaboration
Work Style:
- Results-driven
- Adaptable and resilient
- Collaborative and inclusive
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a proven track record in Local SEO and a passion for staying up-to-date with industry trends?
- Are you comfortable working collaboratively with diverse teams and managing projects?
- Do you thrive in a dynamic, fast-paced environment and enjoy solving complex problems?
ASSUMPTION: Rentokil Initial values a customer-centric, collaborative, and innovative work environment. Candidates who align with these values and demonstrate a strong work ethic are likely to succeed in this role.
⚠️ Potential Challenges
- The role may require managing multiple projects and priorities, requiring strong organizational skills and time management
- Working with international markets may present language barriers and cultural differences that need to be navigated
- The 12-month contract nature of the role may involve working on short-term projects or initiatives
- The role may require occasional travel to client sites or other Rentokil Initial offices
ASSUMPTION: While the role presents various challenges, it also offers opportunities for professional growth and learning in a dynamic, global organization.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses primarily on Local SEO and Google products, requiring a more specialized skill set
- Compared to other SEO roles, this position offers a unique blend of technical SEO work and cross-functional collaboration
- Career progression in this role could lead to specialized positions in Local SEO, management roles, or broader marketing and digital strategy roles
ASSUMPTION: This role offers a unique blend of technical SEO skills and cross-functional collaboration, setting it apart from other SEO positions and providing opportunities for career growth and development.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a global brand's website, including local market analysis and recommendations
- Developing and implementing a Local SEO strategy for a new product launch, including Google My Business optimization and Local Services Ads management
- Collaborating with the Digital Projects & Deployment team to optimize a new website launch for organic search performance
ASSUMPTION: The role involves a mix of strategic planning, hands-on implementation, and cross-functional collaboration, with projects tailored to the company's Digital Search Strategy and global brand presence.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how it fits into the broader Digital Search Strategy?
- How does this role collaborate with other teams, such as Digital Projects & Deployment and Digital Account Management?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance, especially for hybrid workers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment by brushing up on your knowledge of Local SEO, Google products, and SEO best practices
- Research the company and its services to show your enthusiasm and understanding of the business
- Follow up with the hiring manager, Joanna Sharpe, within a week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
