Local Store Marketing Manager (Full-Time)

📌 Core Information

🔹 Job Title: Local Store Marketing Manager (Full-Time)

🔹 Company: Papa Johns

🔹 Location: United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Restaurants

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing local store marketing strategies
• Analyzing store performance and identifying improvement opportunities
• Managing new store opening marketing plans and budgets
• Collaborating with cross-functional teams to deliver sales-driving content and training
• Ensuring consistent brand representation across all marketing assets

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Input into the LSM (Local Store Marketing) strategy led by the Senior LSM Manager

✅ Review existing store marketing plans and identify opportunities for improvement

✅ Analyze the success of LSM activities and amend or introduce new programs based on conclusions

✅ Enable business owners/partners to execute national marketing programs effectively on a local level

✅ Manage the analysis of under-performing stores to define symptoms and sell-in best solutions

✅ Coordinate all marketing execution with the Field Operations team for new store opening marketing plans

✅ Accountable for new store opening budget

✅ Deliver regular training workshops to educate and inform ways of working within the Papa Johns Franchisee framework

✅ Ensure Papa Johns brand values and attributes are incorporated into all marketing assets

✅ Manage set up and access to local Facebook for all stores

✅ Lead asset management for digital platforms by coordinating photoshoots and managing the online portal

✅ Ensure the LSM online toolkit is regularly updated

✅ Work with other LSM managers to share best practices and shape the direction of all tactical activities

✅ Contribute to content for all LSM materials – handbook, online toolkit, and digital assets portal

✅ Work with relevant support teams and Operations to deliver flawless execution across all projects

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on execution to drive local store marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in local store marketing, retail marketing, or a related role

Required Skills:

• Proven experience in local store marketing or a related field
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Familiarity with social media platforms (Facebook, Instagram, etc.)

Preferred Skills:

• Experience working in a franchise environment
• Fluency in additional languages

ASSUMPTION: Candidates with experience in local store marketing, retail marketing, or a related field will be best suited for this role. Familiarity with the Papa Johns brand and franchise model is a plus.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (Based on experience and location)

Benefits:

• Competitive salary
• Contributory pension
• Dental cover
• Monthly vouchers
• Bonus scheme
• Employee discount programme

Working Hours: Full-time, 40 hours per week. May include evenings, weekends, and holidays as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Local Store Marketing Manager role in the United Kingdom. Actual salary may vary depending on experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Papa Johns operates in the competitive quick-service restaurant industry, focusing on pizza delivery and carryout.

Company Size: Papa Johns is a large corporation with over 10,000 employees worldwide. This size offers ample opportunities for career growth and development.

Founded: Papa Johns was founded in 1984 and has since grown to become the world's third-largest pizza delivery company.

Company Description:

• Papa Johns is committed to using high-quality ingredients to create better pizza.
• The company operates on a franchise model, with over 5,300 locations in 49 countries and territories.
• Papa Johns focuses on providing a clean and safe work environment, quality business practices, and advancement opportunities for its team members.

Company Specialties:

• Pizza delivery and carryout
• Local store marketing
• Franchise operations

Company Website: http://www.papajohns.com

ASSUMPTION: Papa Johns' focus on quality ingredients, franchise model, and commitment to employee development make it an attractive employer in the quick-service restaurant industry.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in local store marketing or a related field, seeking to advance their careers in the restaurant industry.

Reporting Structure: The Local Store Marketing Manager reports directly to the Senior LSM Manager and works closely with various teams, including Operations, Marketing, and Franchise Support.

Work Arrangement: This role is on-site, with a full-time schedule of 40 hours per week. Flexibility may be required to work evenings, weekends, and holidays as needed.

Growth Opportunities:

• Progression to Senior LSM Manager or other leadership roles within the Marketing department
• Expansion into different markets or countries
• Transition to corporate roles, such as Brand Management or Marketing Strategy

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in local store marketing or the restaurant industry more broadly.

🌍 Location & Work Environment

Office Type: Papa Johns' corporate headquarters is located in Atlanta, Georgia, with regional offices and support centers around the world.

Office Location(s): 788 Circle 75 Pkwy SE, Atlanta, Georgia 30339, US

Geographic Context:

• The United Kingdom is one of Papa Johns' largest markets, with over 380 stores across the country.
• The local store marketing team works closely with franchisees to drive sales and improve store performance.
• The role may require travel to stores and regional offices as needed.

Work Schedule: Full-time, 40 hours per week. May include evenings, weekends, and holidays as needed.

ASSUMPTION: The United Kingdom is a key market for Papa Johns, offering ample opportunities for growth and development within the local store marketing team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or other team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Local store marketing strategy and execution
• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Familiarity with the Papa Johns brand and franchise model

Application Tips:

• Highlight relevant experience in local store marketing or a related field
• Demonstrate strong analytical skills and a data-driven approach to problem-solving
• Showcase excellent communication and collaboration skills
• Tailor your resume and cover letter to emphasize your fit for the Papa Johns brand and franchise model

ATS Keywords: Local Store Marketing, LSM Strategy, Store Performance Analysis, Marketing Execution, Brand Management, Franchise Operations, Retail Marketing, Data-Driven Decision Making, Cross-Functional Collaboration

ASSUMPTION: Papa Johns' hiring process is designed to assess candidates' skills and fit for the local store marketing team, with a focus on local store marketing strategy, analytical skills, and communication abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Social media platforms (Facebook, Instagram, etc.)
• Local store marketing tools and platforms (LSM online toolkit, digital assets portal, etc.)

ASSUMPTION: Familiarity with Microsoft Office Suite and social media platforms is essential for this role. Experience with local store marketing tools and platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Better Ingredients. Better Pizza.
• Better Opportunities. Better People.
• Better Together.

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have experience in local store marketing or a related field?
• Are you comfortable working with data and using it to inform decision-making?
• Do you thrive in a collaborative, team-oriented environment?

ASSUMPTION: Candidates who share Papa Johns' commitment to quality, collaboration, and data-driven decision-making will be well-suited to the local store marketing team.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines
• Working with a diverse range of franchisees and stakeholders
• Adapting to changes in the market and competitive landscape
• Travel requirements for store visits and regional meetings

ASSUMPTION: These challenges are inherent to the local store marketing role and can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Local Store Marketing Manager (Retail) vs. Local Store Marketing Manager (Restaurant): Both roles focus on driving local store sales and improving store performance. However, the restaurant role may involve more direct interaction with franchisees and a greater emphasis on brand management.
• Local Store Marketing Manager vs. Field Marketing Manager: While both roles focus on driving local store sales, the Field Marketing Manager role may involve more event planning and community engagement, while the Local Store Marketing Manager role is more focused on data analysis and strategic planning.
• Career Path: Local Store Marketing Manager → Senior LSM Manager → Director of Marketing → Vice President of Marketing

ASSUMPTION: These comparisons highlight the unique aspects of the local store marketing role within the restaurant industry and provide insight into potential career growth opportunities.

📝 Sample Projects

• Analyzing store performance data to identify trends and opportunities for improvement
• Developing and implementing a new local store marketing strategy to drive sales growth
• Managing the execution of a new store opening marketing plan, including budget management and cross-functional collaboration

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the local store marketing role, from data analysis to strategic planning and execution.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Papa Johns?
• What are the key priorities for this role in the first 90 days?
• How does Papa Johns support the growth and development of its local store marketing team members?
• What are the most challenging aspects of working with franchisees in this role?
• How does Papa Johns measure the success of its local store marketing efforts?

ASSUMPTION: These questions are designed to provide insight into the local store marketing team's priorities, culture, and performance metrics, helping candidates assess their fit for the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in local store marketing or a related field
• Prepare for the interview by researching Papa Johns' brand, franchise model, and local store marketing strategies
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.