📌 Core Information
🔹 Job Title: Loyalty Campaign Coordinator
🔹 Company: THE ICONIC
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Retail, E-commerce
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with hybrid working options
🚀 Job Overview
Key aspects of this role include:
- Designing and executing innovative loyalty campaigns to engage and retain customers
- Monitoring campaign performance and ensuring compliance with regulations and company policies
- Collaborating with cross-functional teams to support integrated campaign efforts
- Researching competitive loyalty landscapes to provide insights and recommendations
ASSUMPTION: This role requires a balance of creativity, data analysis, and cross-functional collaboration to drive customer loyalty and engagement.
📋 Key Responsibilities
✅ Assist in setting up and maintaining campaigns to support loyalty initiatives
✅ Build and maintain customer communications and journeys
✅ Campaign Execution: Support the development and launch of loyalty campaigns, ensuring they align with brand goals and customer interests
✅ Customer Segmentation: Build audience segments to deliver strategic initiatives and campaigns
✅ Performance Monitoring: Complete reports on the performance of loyalty campaigns
✅ Team Collaboration: Work closely with other teams to support integrated campaign efforts and learn from cross-functional collaboration
✅ Compliance Support: Ensure campaigns comply with relevant regulations and company policies, with guidance from senior staff
✅ Competitive landscape: Research the loyalty landscape - provide high level insights on other loyalty program communications and offers
ASSUMPTION: The role may evolve based on the company's growth and changing customer needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2 years of experience in a similar role in CRM/Loyalty or managing data-driven communications
Required Skills:
- Strong attention to detail and ability to manage multiple tasks
- Basic understanding of digital marketing and e-commerce strategies
- Excellent communication and problem-solving skills
- Eagerness to learn and adapt in a fast-paced environment
- Legal right to work in Australia
Preferred Skills:
- Experience with CRM platforms
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and customer segmentation software may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Loyalty Campaign Coordinator role in Sydney, the estimated salary range is AU$60,000 - AU$75,000 per annum.
Benefits:
- Hybrid Working Options (Flex Your Way)
- Learning Collective (opportunities for professional development)
- Parental Leave and Birthday Bliss (paid day off and ICONIC voucher)
- Style Game Strong (staff discounts and exclusive sample sales)
- Wellness (discounted gym memberships and wellbeing programs)
- People First (Employee Assistance Program)
- Do Good, Feel Good (volunteer days with charity partner)
- Refer a Friend, Reap the Rewards (referral program)
Working Hours: Full-time, 40 hours per week, with flexible hybrid working options
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, E-commerce
Company Size: 501-1,000 employees (according to LinkedIn)
Founded: 2011
Company Description:
- THE ICONIC is a leading fashion, sports, and lifestyle e-commerce destination in Australia and New Zealand
- Known for its seamless and inspiring customer experience, driven by proprietary technology innovations
- Committed to sustainability and giving back to the community
Company Specialties:
- Online Retail
- Fashion
- eCommerce
- Start-up
- Innovation
- Technology
- Engineering
- Digital
- Apparel & Accessories
- Retail
- Online
- Internet
- Customer Service
- Creative & Production
- and Marketing
Company Website: http://www.theiconic.com.au/opportunities/
ASSUMPTION: THE ICONIC is a fast-growing, innovative company that values creativity, collaboration, and continuous learning.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Loyalty Manager and works closely with cross-functional teams, including Marketing, Customer Service, and IT
Work Arrangement: Hybrid, with on-site work required for collaboration and training purposes
Growth Opportunities:
- Progression to a Senior Loyalty Campaign Coordinator or Loyalty Manager role
- Expansion into other areas of marketing or e-commerce
- Development of leadership and management skills
ASSUMPTION: THE ICONIC offers a dynamic work environment with opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology
Office Location(s): Level 18, 338 Pitt Street, Sydney, NSW 2000, AU
Geographic Context:
- Sydney is a vibrant, multicultural city with a thriving fashion and retail industry
- THE ICONIC's headquarters is located in the Sydney CBD, offering easy access to public transportation, shopping, dining, and entertainment
- The company also has hubs in Alexandria and South West Sydney, with plans for further expansion
Work Schedule: Full-time, with flexible hybrid working options (Flex Your Way)
ASSUMPTION: The work environment at THE ICONIC is fast-paced, collaborative, and focused on driving innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- In-depth interview with the Loyalty Manager and/or other team members
- Case study or assignment to assess problem-solving and analytical skills
- Final interview with the Head of Loyalty or another senior leader
Key Assessment Areas:
- Problem-solving and analytical skills
- Creativity and innovation
- Communication and collaboration skills
- Understanding of customer segmentation and data-driven marketing
- Alignment with THE ICONIC's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of customer segmentation and data-driven marketing strategies
- Showcase your creativity and problem-solving skills through examples or case studies
- Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
ATS Keywords: Loyalty Campaign, Customer Segmentation, Campaign Execution, Performance Monitoring, Team Collaboration, Compliance Support, Digital Marketing, CRM Platforms, Communication Skills, Problem-Solving Skills, Attention to Detail
ASSUMPTION: THE ICONIC uses an Applicant Tracking System (ATS) to manage and screen applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, Zoho CRM, or HubSpot)
- Customer segmentation and data analysis tools (e.g., Tableau, Power BI, or Google Analytics)
- Project management software (e.g., Asana, Trello, or Jira)
- Marketing automation tools (e.g., Mailchimp, Marketo, or Hootsuite)
ASSUMPTION: Proficiency in these tools and technologies is not required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Create a better way for people to shop
- Be bold, be different
- Act with integrity
- Work together, win together
- Never stop learning
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- How do you approach customer segmentation, and can you provide an example from a previous role or project?
- Describe a time when you had to collaborate with cross-functional teams to execute a campaign or project. What was the outcome, and what did you learn?
- How do you stay up-to-date with industry trends and best practices in loyalty marketing?
ASSUMPTION: Candidates who demonstrate a strong fit with THE ICONIC's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Keeping up with the fast-paced and ever-changing e-commerce landscape
- Balancing creativity with data-driven decision-making
- Adapting to THE ICONIC's unique company culture and work environment
ASSUMPTION: These challenges can be overcome with strong time management, organizational skills, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Loyalty Campaign Coordinator vs. Marketing Coordinator: The former focuses more on customer retention and engagement, while the latter may have a broader scope, including customer acquisition and brand awareness
- Industry-specific context: THE ICONIC operates in the competitive Australian and New Zealand e-commerce market, with a focus on fashion, sports, and lifestyle products
- Career path comparison: This role can lead to senior loyalty campaign coordinator or loyalty manager positions, with potential expansion into other areas of marketing or e-commerce
ASSUMPTION: Understanding the differences between similar roles and the industry context can help applicants tailor their application and prepare for interviews.
📝 Sample Projects
- Developing and executing a customer retention campaign for a specific product category, with measurable results
- Analyzing customer data to identify segments with high potential for engagement and retention, and creating targeted campaigns for each segment
- Collaborating with the marketing team to create a cohesive brand message across multiple channels, including email, SMS, and social media
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader loyalty marketing strategy?
- How does THE ICONIC approach customer segmentation, and what tools and technologies are used for this purpose?
- What opportunities are there for professional development and growth within the loyalty marketing team?
- How does THE ICONIC measure the success of loyalty campaigns, and what key performance indicators (KPIs) are used?
- What is the company culture like at THE ICONIC, and how does this role contribute to the overall company mission?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through THE ICONIC's careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for interviews by researching THE ICONIC's company culture, values, and recent campaigns
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up after the interview with a thank-you note, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
