📌 Core Information
🔹 Job Title: Loyalty Campaign Specialist
🔹 Company: THE ICONIC
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Retail, E-commerce
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Designing and executing innovative loyalty campaigns to engage and retain customers
- Managing customer segmentation and personalized communication strategies
- Collaborating with cross-functional teams to support integrated campaign efforts
- Monitoring campaign performance and providing insights for optimization
- Ensuring campaign compliance with relevant regulations and company policies
ASSUMPTION: This role requires a balance of creativity and data-driven decision making to deliver successful loyalty campaigns.
📋 Key Responsibilities
✅ Deliver initiatives to drive customer loyalty that are inline with key loyalty objectives
✅ Build customer communications and journeys
✅ Campaign Execution: Support the development and launch of loyalty campaigns, ensuring they align with brand goals and customer interests
✅ Data Collection and Segmentation: Gather and organize customer data to assist in segmenting audiences for targeted loyalty offers
✅ Performance Monitoring: Track and report on the performance of loyalty campaigns, providing basic insights to the team for optimization
✅ Team Collaboration: Work closely with other teams to support integrated campaign efforts and learn from cross-functional collaboration
✅ Report Preparation: Assist in preparing reports on campaign outcomes and contribute to team discussions with findings
✅ Compliance Support: Ensure campaigns comply with relevant regulations and company policies, with guidance from senior staff
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive successful loyalty campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-4 years of experience in a similar role in CRM/Loyalty or managing data-driven communications
Required Skills:
- Proven experience in CRM/Loyalty or data-driven communications
- Strong attention to detail and ability to manage multiple tasks
- Basic understanding of digital marketing and e-commerce strategies
- Excellent communication and problem-solving skills
- Eagerness to learn and adapt in a fast-paced environment
- Legal right to work in Australia
Preferred Skills:
- Experience with CRM platforms
ASSUMPTION: While experience with CRM platforms is preferred, a willingness to learn and adapt is essential for this role.
💰 Compensation & Benefits
Salary Range: AUD 70,000 - 90,000 per annum (Based on industry standards for a mid-level Loyalty Campaign Specialist in Sydney)
Benefits:
- Hybrid Working Options (Flex Your Way)
- Learning Collective (opportunities for professional development)
- Parental Leave and Birthday Bliss (paid day off and ICONIC voucher)
- Staff Discounts and Style Game Strong (exclusive sample sales)
- Wellness (discounted gym memberships and wellbeing programs)
- People First (Employee Assistance Program)
- Do Good, Feel Good (volunteer days with charity partner)
- Refer a Friend, Reap the Rewards (referral program)
Working Hours: Full-time, typically 37.5 hours per week, with flexibility to work remotely up to 2 days per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Sydney area.
📌 Applicant Insights
🔍 Company Context
Industry: THE ICONIC operates in the competitive retail and e-commerce landscape in Australia and New Zealand, focusing on fashion, sports, and lifestyle products.
Company Size: THE ICONIC has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: THE ICONIC was founded in 2011 and has since grown to become the #1 fashion e-commerce and lifestyle destination in the region.
Company Description:
- THE ICONIC has redefined the future of retail in Australia and New Zealand through its own technology innovations, providing an inspiring and seamless end-to-end customer experience.
- The company offers a wide range of fashion, sports, and lifestyle brands, with a focus on customer service, delivery options, return policies, and brand curation.
- THE ICONIC is committed to creating a better way for people to shop, with a purpose-driven approach to retail.
Company Specialties:
- Online Retail
- Fashion
- E-commerce
- Start-up
- Innovation
- Technology
- Engineering
- Digital
- Apparel & Accessories
- Retail
- Online
- Internet
- Customer Service
- Creative & Production
- Marketing
Company Website: http://www.theiconic.com.au/opportunities/
ASSUMPTION: THE ICONIC's focus on innovation and customer experience sets it apart in the competitive retail landscape.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the loyalty and marketing teams.
Reporting Structure: This role reports directly to the Loyalty Manager and works closely with cross-functional teams, including marketing, customer service, and IT.
Work Arrangement: Hybrid, with the option to work remotely up to 2 days per week.
Growth Opportunities:
- Progression to senior roles within the loyalty or marketing teams
- Expanding skills and expertise in data-driven marketing and customer loyalty
- Potential to work on high-impact projects and campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort.
Office Location(s): Level 18, 338 Pitt Street, Sydney, NSW 2000, AU
Geographic Context:
- Sydney is a vibrant, multicultural city with a thriving retail and e-commerce industry.
- The office is located in the CBD, providing easy access to public transportation, shops, and restaurants.
- THE ICONIC offers a hybrid work arrangement, allowing employees to balance work-life responsibilities.
Work Schedule: Full-time, typically 37.5 hours per week, with flexibility to work remotely up to 2 days per week.
ASSUMPTION: THE ICONIC's hybrid work arrangement and central office location cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Loyalty Manager or another senior team member
Key Assessment Areas:
- Understanding of customer loyalty strategies and campaigns
- Data analysis and segmentation skills
- Communication and collaboration abilities
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience in CRM/Loyalty or data-driven communications
- Demonstrate a strong understanding of digital marketing and e-commerce strategies
- Showcase problem-solving skills and adaptability in a fast-paced environment
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Customer Loyalty, Campaign Execution, Data Collection, Segmentation, Performance Monitoring, Team Collaboration, CRM Platforms, Digital Marketing, E-commerce Strategies, Communication Skills, Problem-Solving Skills, Attention to Detail, Adaptability, Team Environment
ASSUMPTION: THE ICONIC's interview process focuses on assessing candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, Zoho CRM, or HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or Google Data Studio)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor, or SendGrid)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: THE ICONIC uses industry-standard tools and technologies for CRM, data analysis, email marketing, and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Growth-minded
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Customer-focused
Self-Assessment Questions:
- How do you approach customer segmentation and personalized communication strategies?
- Can you provide an example of a successful loyalty campaign you've worked on, and what made it successful?
- How do you stay organized and manage multiple tasks in a fast-paced environment?
ASSUMPTION: THE ICONIC values employees who are customer-focused, innovative, collaborative, and adaptable, with a growth mindset.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Keeping up with the latest trends and best practices in customer loyalty and digital marketing
- Collaborating effectively with cross-functional teams
- Ensuring campaign compliance with relevant regulations and company policies
ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, effective communication, and a customer-centric approach.
📈 Similar Roles Comparison
- Compared to other Loyalty Campaign Specialist roles, this position offers a unique blend of strategic planning, tactical execution, and analytical reporting.
- THE ICONIC's focus on innovation and customer experience sets it apart in the competitive retail landscape.
- This role offers opportunities for professional growth and development within a dynamic and innovative company.
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a targeted loyalty campaign to increase customer engagement and retention for a specific customer segment
- Analyzing customer data to identify trends and opportunities for personalized communication strategies
- Collaborating with cross-functional teams to optimize campaign performance and maximize ROI
ASSUMPTION: These sample projects illustrate the mix of strategic planning, tactical execution, and analytical reporting required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the loyalty and marketing departments?
- How does THE ICONIC approach customer loyalty and retention, and how does this role contribute to those efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does THE ICONIC support the professional growth and development of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions help assess the role's fit within the organization, the company's approach to customer loyalty, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through THE ICONIC's careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for interview questions by researching THE ICONIC's company culture, values, and approach to customer loyalty
- Follow up with THE ICONIC's talent acquisition team if you have any questions about the application process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
