Loyalty Marketing Specialist (15 month contract)

📌 Core Information

🔹 Job Title: Loyalty Marketing Specialist (15 month contract)

🔹 Company: Sobeys

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full-Time, Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-05-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Designing and executing loyalty marketing campaigns
• Managing store and merchandising issues related to loyalty promotions
• Supporting the development and execution of personalized offers
• Analyzing loyalty performance and reporting to stakeholders

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving customer engagement and loyalty.

📋 Key Responsibilities

✅ Design, execute, and communicate promotion execution plans to stores, customer service, merchandising, finance, and other stakeholders

✅ Manage store and merchandising issues related to loyalty customer promotions and special offers

✅ Independently lead promotion development and execution from end to end when required

✅ Assist in the management of the campaign calendar of Loyalty offers

✅ Support the development, communication, presentation, and innovation of Loyalty Marketing initiatives as required

✅ Support the development and execution of personalized offers through the offer pool in support of Loyalty Marketing managers

✅ Actively review and share Loyalty performance reporting with key stakeholders; share key learning as input into future program design

✅ Continuously review and improve upon key performance metrics, reports, and analysis that enables operational improvements and further engages our customers and employees

✅ Actively manage a dynamic workload, such that high priority initiatives are given adequate time, attention, and resource

✅ Maintain a clean and safe work environment

✅ Manage the execution of Back End Bonuses on a weekly basis

✅ Manage first flyer proof and annotations; discuss areas of concern with loyalty leads

✅ Enter information from mass planning documents into flyer grids and flyer planning document

✅ Complete the CEC calendars, 52-week planner, ecosystem documents

✅ Draft weekly signage documents and send to loyalty team for approval

✅ Work with internal Brand team and Loyalty Partners to execute key promotion communications and gain approval on shared brand standards

✅ Attend weekly flyer meetings (3-4 hours per week, depending on related business integration)

✅ Assist in formulating expected redemption targets and objectives for customer programs and promotions

✅ Support the development of Mass Promotions framework that supports our Loyalty Programs and Sales Planning Initiatives

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Undergraduate University Degree; Masters in Business Administration preferred

Experience: 3+ years of Marketing experience, with 2+ years in Retail (Grocery) industry and 2+ years in loyalty program management preferred

Required Skills:

• Ability to work independently and within a team
• Ability to influence cross-functional teams to achieve common goals
• Ability to meet dynamic and challenging deadlines
• Superior communication skills (both oral and written)
• Demonstrated ability to identify business opportunities and build winning business strategies using data and customer understanding
• Proficient in modern Customer Research and Analytics practices
• Proficient in MS suite of tools (Excel, PowerPoint, Word, Access)
• Proficient in advanced Marketing techniques

Preferred Skills:

• Experience in digital marketing

ASSUMPTION: Candidates with experience in the retail grocery industry and loyalty program management will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 CAD per year (Based on industry standards for a Marketing Specialist with 3-5 years of experience in the Retail industry)

Benefits:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

Working Hours: Full-time (40 hours/week), with a hybrid work arrangement requiring on-site presence at least three days per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sobeys is a leading national grocery retailer in Canada, operating under various banners such as Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods, and Lawtons Drugs. They serve customers through a network of over 1,500 stores and 330 retail fuel locations across the country.

Company Size: Sobeys has over 16,000 employees and franchise affiliates, making it a large organization with significant resources and opportunities for career growth.

Founded: Sobeys was founded in 1907 and has since grown to become one of the two national grocery retailers in Canada.

Company Description:

• Sobeys is committed to building sustainable worth for each of its customers, employees, suppliers, and shareholders through its focus on food, innovation, and superior customer service.
• The company offers a wide range of products and services to meet the unique occasion-based food shopping needs of its customers, with five core retail food formats tailored to individual markets.
• Sobeys is dedicated to providing a safe and inclusive work environment that supports the well-being of its employees.

Company Specialties:

• Grocery / Épicerie
• Retail / Commerce de détail
• Distribution / Distribution
• Corporate / Entreprise
• and Pharmacy & Healthcare / Pharmacie

Company Website: http://www.sobeyscareers.com

ASSUMPTION: Working at Sobeys offers opportunities for professional growth and development within a large, established organization in the retail industry.

📊 Role Analysis

Career Level: This role is at the Specialist level, requiring a combination of technical skills and industry knowledge to perform the job effectively.

Reporting Structure: The Loyalty Marketing Specialist reports directly to the Loyalty Marketing Manager.

Work Arrangement: This is a hybrid role, requiring on-site presence at least three days per week.

Growth Opportunities:

• Progression to a Senior Marketing Specialist or Loyalty Marketing Manager role
• Expansion of responsibilities to include additional marketing channels or product categories
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business

ASSUMPTION: This role provides a strong foundation in loyalty marketing and offers opportunities for career growth within the organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Mississauga, Ontario, Canada

Geographic Context:

• Mississauga is the sixth-largest city in Canada, located in the Greater Toronto Area (GTA)
• The city offers a diverse range of neighborhoods, cultural attractions, and recreational opportunities
• Mississauga has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement requiring on-site presence at least three days per week.

ASSUMPTION: Working in Mississauga offers a balance between urban and suburban living, with easy access to the amenities and cultural attractions of Toronto.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager
• Final round interview with key stakeholders

Key Assessment Areas:

• Marketing and campaign management skills
• Analytical and data-driven decision-making abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Sobeys' values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of successful loyalty marketing campaigns you've worked on to discuss during the interview
• Research Sobeys' company culture and values to ensure a strong cultural fit

ATS Keywords: Loyalty Marketing, Campaign Management, Marketing Strategy, Customer Engagement, Data Analysis, Retail, Grocery, Customer Loyalty, Marketing Specialist

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, analytical abilities, and cultural fit with Sobeys.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word, Access)
• Customer Relationship Management (CRM) software
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with CRM software and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Customer First: We put our customers at the heart of everything we do
• Respect: We treat each other with kindness, courtesy, and respect
• Integrity: We act with honesty and integrity in all that we do
• Accountability: We take responsibility for our actions and their outcomes
• Collaboration: We work together to achieve our common goals

Work Style:

• Fast-paced and dynamic work environment
• Cross-functional team collaboration
• Data-driven decision-making
• Opportunities for professional growth and development

Self-Assessment Questions:

• How have you demonstrated customer-centric thinking in your previous roles?
• Can you provide an example of a time when you had to manage a dynamic workload and prioritize multiple projects?
• How do you approach working in a hybrid work environment, balancing on-site and remote work?

ASSUMPTION: Sobeys values candidates who are customer-focused, adaptable, and able to thrive in a collaborative, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with cross-functional teams and stakeholders to achieve common goals
• Adapting to changes in priorities and workload
• Navigating a large organization with diverse departments and teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a Marketing Specialist or Loyalty Program Manager position in other retail or consumer goods companies
• However, Sobeys' large size and extensive product offerings provide unique opportunities for career growth and development
• Compared to smaller organizations, Sobeys offers more structured career paths and opportunities for advancement

ASSUMPTION: Working at Sobeys offers a unique blend of opportunities for professional growth and development within a large, established organization in the retail industry.

📝 Sample Projects

• Developing and executing a customer loyalty campaign to increase engagement and retention
• Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
• Managing the execution of a promotional event or in-store demonstration

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Loyalty Marketing Specialist role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for this role?
• How does this role fit into the broader marketing and customer engagement strategy for Sobeys?
• What opportunities are there for professional growth and development within this role?
• How does Sobeys support work-life balance for its employees?
• What are the key performance indicators (KPIs) used to measure success in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of successful loyalty marketing campaigns you've worked on to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.