📌 Core Information
🔹 Job Title: Freelance Marketing Generalist
🔹 Company: Lunar Academy
🔹 Location: Cambridge, Ontario, Canada (Remote)
🔹 Job Type: Freelance
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Entry-level to Mid-level
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with internal teams to plan, execute, and manage marketing campaigns
- Creating and publishing engaging content across various platforms
- Monitoring campaign performance and conducting social listening
- Working under the guidance of the Senior Marketing Manager and taking the lead on specific campaigns and projects
ASSUMPTION: This role requires a high level of independence and versatility, as the Marketing Generalist will be responsible for a wide range of marketing activities.
📋 Key Responsibilities
✅ Collaborate with internal teams to plan, execute, and manage marketing campaigns that align with sales goals and content activities
✅ Create and publish engaging content across social media, email, and other platforms, ensuring consistency with the brand and content calendar
✅ Monitor campaign performance, engage with audiences, and conduct social listening to gather insights and optimize strategies
ASSUMPTION: The Marketing Generalist will be expected to work independently and manage multiple projects in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 0-2 years of experience in marketing, communications, or a related field
Required Skills:
- Creative thinker with strong communication, writing, and social listening skills
- Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment
- Skilled in content creation, including graphic design (Canva, Adobe Suite), photo/video editing, and digital media formats
- Familiar with SEO, email marketing (e.g., Mailchimp), and analytics tools (e.g., Google Analytics, social insights)
Preferred Skills:
- Experience working with an online learning platform or in the education industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the education industry or with an online learning platform may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: CAD 35,000 - 50,000 per year (pro-rated for 3 days per week) - ASSUMPTION: Based on industry standards for freelance marketing roles in Canada
Benefits:
- Flexible work schedule
- Opportunity to work with a growing online learning platform
Working Hours: Approximately 3 days per week, with flexible scheduling - ASSUMPTION: While the exact hours are not specified, the role is expected to require around 24 hours of work per week.
📌 Applicant Insights
🔍 Company Context
Industry: Online learning and education technology
Company Size: Small (51-200 employees) - ASSUMPTION: This company size may offer a more intimate work environment and opportunities for growth.
Founded: 2016 - ASSUMPTION: Lunar Academy is a relatively new online learning platform, which may present opportunities for innovation and growth.
Company Description:
- Lunar Academy is an online learning platform powered by Mooncolony, a premium concept art and illustration studio
- Their mission is to give artists the skills to make it in the games industry and turn their passion into a successful career
- They offer courses in various art and design disciplines, with a focus on games industry-relevant skills
Company Specialties:
- Concept Art
- Illustration
- Concept Design
- Visual Development
- Character Design
- Environment Design
- Art Direction
- Marketing Art
- Digital Illustration
- 2.5D Cinematics
- Emotes
- Avatars
- Prop Design
Company Website: https://www.lunaracademy.co/
ASSUMPTION: Lunar Academy's focus on the games industry and art education may attract applicants with a strong interest in these areas.
📊 Role Analysis
Career Level: Entry-level to Mid-level - ASSUMPTION: This role may be suitable for recent graduates or individuals with up to 2 years of experience in marketing or a related field.
Reporting Structure: The Marketing Generalist will report to the Senior Marketing Manager - ASSUMPTION: This reporting structure may provide opportunities for mentorship and guidance.
Work Arrangement: Freelance, approximately 3 days per week - ASSUMPTION: This work arrangement may offer a good balance between work and personal life, while still providing ample opportunities for professional growth.
Growth Opportunities:
- As Lunar Academy grows, there may be opportunities for the Marketing Generalist to take on more responsibilities or move into a full-time role
- The Marketing Generalist may have the opportunity to work on a variety of marketing campaigns and projects, allowing them to gain diverse experience
ASSUMPTION: While not explicitly stated, there may be opportunities for growth and advancement within the company as it continues to expand.
🌍 Location & Work Environment
Office Type: Remote (Telecommute) - ASSUMPTION: This office type may offer a more flexible work environment and better work-life balance.
Office Location(s): Cambridge, Ontario, Canada - ASSUMPTION: While the exact office location is not specified, the role is remote and can be performed from anywhere with an internet connection.
Geographic Context:
- Cambridge is a city in the Canadian province of Ontario, located approximately 100 kilometers west of Toronto
- The city has a population of around 130,000 people and is known for its historic architecture and cultural attractions
- Cambridge is home to several post-secondary institutions, including the University of Waterloo and Wilfrid Laurier University
Work Schedule: Flexible, with approximately 24 hours of work required per week - ASSUMPTION: The flexible work schedule may allow the Marketing Generalist to balance their personal and professional responsibilities more effectively.
ASSUMPTION: While the role is remote, the Marketing Generalist may be required to attend occasional in-person meetings or events, depending on the company's policies and the specific needs of the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Senior Marketing Manager
- In-depth interview with the Senior Marketing Manager and other team members
- Final decision and offer
Key Assessment Areas:
- Marketing and communication skills
- Creativity and problem-solving abilities
- Attention to detail and organizational skills
- Adaptability and ability to work independently
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Lunar Academy's mission and values
- Prepare examples of your content creation and marketing work to showcase during the interview
- Research Lunar Academy's courses and target audience to show your enthusiasm for the role and the company
ATS Keywords: Marketing, Generalist, Content Creation, Social Media, Email Marketing, SEO, Analytics, Freelance, Remote, Online Learning, Education Technology
ASSUMPTION: The application process may involve additional steps or assessments, depending on the company's policies and the specific needs of the role.
🛠️ Tools & Technologies
- Canva
- Adobe Suite (Photoshop, Illustrator, Premiere Pro)
- Mailchimp
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The Marketing Generalist may be required to use additional tools or technologies, depending on the specific needs of the role and the company's policies.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Passion for education and personal growth
- Collaboration and teamwork
Work Style:
- Independent and self-motivated
- Adaptable and able to manage multiple projects
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a strong passion for education and helping others learn and grow?
- Are you able to work independently and manage multiple projects in a fast-paced environment?
- Do you have strong communication and interpersonal skills, and are you able to collaborate effectively with others?
ASSUMPTION: Lunar Academy values individuals who are passionate about education, creative, and able to work effectively in a collaborative environment.
⚠️ Potential Challenges
- The Marketing Generalist may be required to work on multiple projects simultaneously, which could be challenging for individuals who prefer a more structured or linear work environment
- The role may require the Marketing Generalist to work outside of regular business hours, depending on the specific needs of the campaigns and projects they are working on
- The Marketing Generalist may be required to adapt to changes in the company's marketing strategy or priorities, which could be challenging for individuals who prefer a more stable or predictable work environment
- The role may require the Marketing Generalist to work with a diverse range of stakeholders, including internal teams, external partners, and customers, which could be challenging for individuals who prefer to work independently or in a more isolated environment
ASSUMPTION: While these challenges may present obstacles for some individuals, they may also provide opportunities for growth and development for those who are able to adapt and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Marketing Coordinator - Responsible for assisting with the planning, execution, and monitoring of marketing campaigns, but may have less independence and responsibility than the Marketing Generalist
- Marketing Manager - Responsible for overseeing the marketing department and developing marketing strategies, but may have less involvement in day-to-day campaign management than the Marketing Generalist
- Content Creator - Responsible for creating engaging content for various platforms, but may have less involvement in campaign planning and management than the Marketing Generalist
ASSUMPTION: While these roles may share some similarities with the Marketing Generalist role, they also have distinct differences and may require different skills and experience.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new course launch
- Creating engaging email content to nurture leads and drive course enrollments
- Conducting market research to identify trends and opportunities in the online learning space
- Collaborating with internal teams to develop and implement a content marketing strategy
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Marketing Generalist may be expected to perform, but the actual projects and campaigns may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Lunar Academy?
- What are the most challenging aspects of this role, and how have previous Marketing Generalists approached them?
- What opportunities are there for growth and development within the company?
- How does Lunar Academy support work-life balance for its employees?
ASSUMPTION: These questions are intended to provide a better understanding of the role, the company, and the opportunities for growth and development, but applicants should also feel free to ask any other questions they have during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your content creation and marketing work to showcase during the interview
- Research Lunar Academy's courses and target audience to show your enthusiasm for the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
