📌 Core Information
🔹 Job Title: Lyme HCP Marketing Lead
🔹 Company: Pfizer
🔹 Location: United States - New York - New York City & United States - Pennsylvania - Collegeville
🔹 Job Type: Full-Time
🔹 Category: Marketing and Market Research
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping and driving the strategy for Lyme disease prevention in the US
- Collaborating with global teams to drive brand positioning, message platform development, and omnichannel engagement
- Building strategic core claims and leading the development of a branded HCP message platform
- Designing and implementing an omnichannel strategy with a focus on HCPs
- Overseeing agency of record and supporting annual operating and tactical plan development
ASSUMPTION: This role requires a strong understanding of GLocal marketing principles and the healthcare market landscape. The ideal candidate will have deep marketing expertise, vaccine experience, and a proven ability to lead cross-functional initiatives in a highly matrixed environment.
📋 Key Responsibilities
✅ Champion and synthesize US HCP insights, in partnership with Analytics, to inform actionable campaigns, initiatives, and tactics
✅ Define and localize HCP value proposition for both retail and non-retail audiences, ensuring alignment with broader stakeholder needs
✅ Collaborate with Global to finalize HCP segmentation and activate engagement strategy
✅ Build strategic core claims, ensuring alignment with clinical program, regulatory strategy, and label, and real-world data plan to support key claims
✅ Lead development of a branded HCP message platform, creative campaign, and core promotional resources
✅ Co-create unbranded campaigns and messaging platforms with Global
✅ Collaborate with Global to finalize key branding elements and creative execution to support the brand identity
✅ Design and implement omnichannel strategy and activities with a focus on HCPs
✅ Define customer engagement goals and coordinate customer journey development, content creation, and journey orchestration
✅ Develop customer-facing training platform and content in close coordination with the training team
✅ Determine optimal peer-to-peer engagement plan and oversee Medical Education platform, including Congresses, Symposia, Speaker Programs, etc.
✅ Leverage cross-Pfizer and Vaccine best practices and learning to incorporate into launch planning
✅ Partner with CMO in innovation and experimentation efforts
✅ Oversee agency of record, ensuring clear and robust scopes of work, appropriate staffing, excellence in execution, and timely and efficient budget management
✅ Support annual operating and tactical plan development process, focused on HCP strategy and activation
✅ Continually monitor competitive landscape and maintain updated knowledge about competitor clinical data and timelines and relevant implications
ASSUMPTION: This role requires strong strategic marketing and commercial planning skills, as well as project and cross-functional team management skills. The ideal candidate will be comfortable with ambiguity and complex "white space" environments.
🎯 Required Qualifications
Education: Bachelor's degree required; MBA or other advanced degree preferred
Experience: 8+ years of pharma marketing experience, preference for vaccines experience. Prior launch experience in the US is highly preferred.
Required Skills:
- Exceptional strategic marketing and commercial planning skills
- Strong project and cross-functional team management skills
- Comfort with ambiguity and complex "white space" environments
- Active contribution to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork
- Absolute commitment to adherence to all applicable compliance rules and regulations
- Demonstrated ability to effectively work on multiple tasks with a strong sense of urgency and enthusiasm while prioritizing and meeting team goals
Preferred Skills:
- US Pharma Industry and Vaccines Business Knowledge
- Research & Analytics
- Collaboration
- Influencing & Communications
- Prioritization
- Agility
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong understanding of the drug development process and trends in health care and pharmaceuticals.
💰 Compensation & Benefits
Salary Range: The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share-based long-term incentive program.
Benefits:
- 401(k) Plan
- Paid Vacation
- Paid Holiday
- Paid Personal Days
- Paid Caregiver Leave
- Paid Parental Leave
- Paid Medical Leave
- Health Benefits
Working Hours: Full-time position with standard working hours. Relocation assistance may be available based on business needs and/or eligibility.
ASSUMPTION: The salary range provided is based on the location of hire and does not apply to Tampa, FL or any location outside of the United States. The benefits listed are comprehensive and generous, designed to help employees lead healthy lives and support each of life’s moments.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a leading global biopharmaceutical company that discovers, develops, manufactures, and markets a wide range of medicines and vaccines. They focus on preventing and treating diseases and helping those who suffer from them.
Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Pfizer was founded in 1849 and is headquartered in New York, New York, with additional locations in Collegeville, Pennsylvania, and other countries around the world.
Company Description:
- Pfizer is committed to applying science and their global resources to improve health and well-being at every stage of life.
- They strive to provide access to safe, effective, and affordable medicines and health care services to the people who need them.
- Pfizer also complies with all applicable national, state, and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.
Company Specialties:
- Pharmaceutical Manufacturing
- Biotechnology
- Clinical Research
- Health Care Services
Company Website: Pfizer
ASSUMPTION: Pfizer's mission and values are centered around innovation, collaboration, and a commitment to improving health and well-being worldwide.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Senior Director, Lyme Team Lead.
Reporting Structure: The Lyme HCP Marketing Lead will oversee the agency of record and collaborate with global teams to drive brand positioning, message platform development, and omnichannel engagement.
Work Arrangement: This is an on-site position with standard working hours. Relocation assistance may be available based on business needs and/or eligibility.
Growth Opportunities:
- As Pfizer continues to grow and expand its vaccine portfolio, there may be opportunities for the Lyme HCP Marketing Lead to take on additional responsibilities or move into a broader role within the organization.
- The ideal candidate for this role will have the opportunity to work closely with global teams and gain valuable experience in a highly matrixed environment.
- Pfizer offers comprehensive and generous benefits and programs to help employees lead healthy lives and support each of life’s moments.
ASSUMPTION: This role provides a unique opportunity to shape and drive the strategy for Lyme disease prevention in the US, working closely with global teams to advance key pre-launch workstreams.
🌍 Location & Work Environment
Office Type: Pfizer's headquarters is located in New York, New York, with additional offices in Collegeville, Pennsylvania, and other countries around the world. The Lyme HCP Marketing Lead will work primarily on-site at the Pfizer headquarters or the Collegeville office, with the possibility of occasional remote work.
Office Location(s): United States - New York - New York City & United States - Pennsylvania - Collegeville
Geographic Context:
- The United States, particularly the Northeast region, is home to a significant number of Pfizer's employees and operations.
- New York City and Collegeville, Pennsylvania, offer diverse cultural experiences, vibrant communities, and easy access to major transportation hubs.
- The cost of living in both locations is generally higher than the national average, with New York City being one of the most expensive cities in the United States.
Work Schedule: Standard full-time working hours with the possibility of occasional remote work.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and be able to balance multiple priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and situational interviews
- Final round interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic marketing and commercial planning skills
- Project and cross-functional team management skills
- Ability to work in a complex "white space" environment
- Understanding of GLocal marketing principles and the healthcare market landscape
- Alignment with Pfizer's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic planning skills, and ability to work in a complex environment.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a matrixed environment.
- Research Pfizer's mission, values, and recent initiatives to demonstrate your understanding of the organization and your fit within the company culture.
ATS Keywords: Marketing Expertise, Vaccine Experience, Cross-Functional Leadership, Strategic Marketing, Commercial Planning, Project Management, Customer Engagement, Analytics, Collaboration, Communication, Agility, Regulatory Knowledge, Market Access, Competitive Strategy, Innovation, Training Development
ASSUMPTION: Pfizer's application process is designed to assess candidates' skills, experience, and cultural fit with the organization. The ideal candidate will have a strong understanding of the pharmaceutical industry, marketing principles, and a proven track record of success in a similar role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- PowerPoint
- Excel
- Word
- Project Management Software (e.g., Asana, Trello, Jira)
- Customer Relationship Management (CRM) Software (e.g., Salesforce, HubSpot)
- Marketing Automation Platforms (e.g., Marketo, Pardot)
- Data Analysis Tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate for this role will have experience with relevant marketing tools and technologies and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Courage
- Accountability
- Quality
- Diversity
Work Style:
- Fast-paced and dynamic
- Matrixed and collaborative
- Focused on results and continuous improvement
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy balancing multiple priorities and deadlines?
- Are you comfortable working in a matrixed organization and collaborating with global teams to drive brand positioning and omnichannel engagement?
- Do you have a strong understanding of GLocal marketing principles and the healthcare market landscape, and are you able to apply this knowledge to inform strategic marketing and commercial planning decisions?
- Are you committed to Pfizer's mission and values, and do you embody the qualities of innovation, collaboration, courage, accountability, quality, and diversity?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Pfizer, embodying the company's values and work style, and be committed to driving results and continuous improvement.
⚠️ Potential Challenges
- The Lyme HCP Marketing Lead role requires a strong understanding of the pharmaceutical industry, marketing principles, and a proven track record of success in a similar role.
- Working in a matrixed environment can present unique challenges, requiring strong collaboration and communication skills to navigate complex relationships and competing priorities.
- The role may require occasional travel to attend industry conferences, meetings, and events.
- The Lyme HCP Marketing Lead will be expected to work closely with global teams to drive brand positioning, message platform development, and omnichannel engagement, which may require flexibility and adaptability to different work styles and time zones.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment and be able to balance multiple priorities and deadlines.
📈 Similar Roles Comparison
- Compared to other marketing roles within Pfizer, the Lyme HCP Marketing Lead position offers a unique opportunity to shape and drive the strategy for Lyme disease prevention in the US, working closely with global teams to advance key pre-launch workstreams.
- This role requires a strong understanding of GLocal marketing principles and the healthcare market landscape, as well as deep marketing expertise and vaccine experience.
- Career progression in this role may lead to broader responsibilities or a move into a more senior leadership position within the organization.
ASSUMPTION: The ideal candidate for this role will have a strong understanding of the pharmaceutical industry, marketing principles, and a proven track record of success in a similar role.
📝 Sample Projects
- Developing a comprehensive HCP value proposition for both retail and non-retail audiences, ensuring alignment with broader stakeholder needs
- Building strategic core claims and leading the development of a branded HCP message platform, creative campaign, and core promotional resources
- Designing and implementing an omnichannel strategy and activities with a focus on HCPs, including customer engagement goals, customer journey development, content creation, and journey orchestration
ASSUMPTION: The ideal candidate for this role will have experience developing and executing marketing campaigns, as well as a strong understanding of the pharmaceutical industry, marketing principles, and a proven track record of success in a similar role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Lyme disease market and the competitive landscape, and how this role will address these dynamics?
- How does this role collaborate with global teams to drive brand positioning, message platform development, and omnichannel engagement, and what challenges might arise from working in a matrixed environment?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does this role support Pfizer's mission and values, and what opportunities are there for growth and development within the organization?
- What are the key performance indicators (KPIs) for this role, and how will progress be tracked and evaluated?
ASSUMPTION: The ideal candidate for this role will be proactive and inquisitive, asking thoughtful questions to understand the role's priorities, challenges, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Pfizer careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic planning skills, and ability to work in a complex environment.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a matrixed environment.
- Research Pfizer's mission, values, and recent initiatives to demonstrate your understanding of the organization and your fit within the company culture.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
