📌 Core Information
🔹 Job Title: MA, Customer & Marketing
🔹 Company: Prudential plc
🔹 Location: Taipei City, Taiwan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Understanding market trends and consumer needs
- Optimizing overall customer experience
- Flexible communication strategies tailored to diverse target groups
- Participation in innovative projects and cross-cultural teamwork
- Mentorship from senior leaders and exposure to international work environments
ASSUMPTION: This role is part of Prudential's Next Generation program, designed to cultivate future leaders with international and forward-thinking perspectives.
📋 Key Responsibilities
✅ Understand market trends and consumer needs through various channels
✅ Develop and implement strategies to enhance customer experience
✅ Collaborate with cross-functional teams to optimize customer journey
✅ Participate in innovative projects, such as BWOW (Be What Others Won't) project
✅ Engage in regular dialogues with senior leaders, including the CEO
ASSUMPTION: Responsibilities may evolve based on the company's dynamic business environment and the participant's growth throughout the program.
🎯 Required Qualifications
Education:
- Master's degree or higher from a renowned university
Experience:
- Recent graduate or up to 2 years of work experience
Required Skills:
- Logical thinking and problem-solving skills
- Presentation and project management skills
- Curiosity and agile learning abilities
- Fluency in English and Mandarin Chinese (TOEIC 800+, TOEFL 90+, or IELTS 6.5+)
Preferred Skills:
- Experience in marketing, customer experience, or related fields
- Familiarity with insurance industry
ASSUMPTION: Preferred skills are not strict requirements, but they can provide a competitive edge for applicants.
💰 Compensation & Benefits
Salary Range: NT$600,000 - NT$800,000 per year (Estimated based on industry standards for entry-level marketing roles in Taiwan)
Benefits:
- Comprehensive health insurance
- Retirement benefits
- Employee assistance programs
- Training and development opportunities
Working Hours: Full-time (40 hours/week) with flexible working arrangements
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's final assessment.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Insurance and Asset Management
Company Size: 10,001+ employees (Global), 54,700 employees (LinkedIn)
Founded: 1848 (UK), 1994 (Hong Kong)
Company Description:
- Prudential is a multinational life insurance and financial services company headquartered in Hong Kong
- It operates in Asia, Africa, and the United States, with over 24 million customers
- Prudential is committed to providing financial security to people and protecting their futures
Company Specialties:
- Life insurance
- Health insurance
- Asset management
- Retirement solutions
Company Website:
Prudential plc
ASSUMPTION: Prudential's global presence and diverse business lines offer numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Entry-level to mid-level, with potential for rapid growth through the Next Generation program
Reporting Structure: Reports directly to the Marketing department, with mentorship from senior leaders
Work Arrangement: On-site, with potential for international assignments during the 24-month program
Growth Opportunities:
- Exposure to international work environments
- Mentorship from senior leaders
- Participation in innovative projects
- Potential for career advancement within the company
ASSUMPTION: The Next Generation program is designed to provide participants with a well-rounded experience and foster their growth as future leaders.
🌍 Location & Work Environment
Office Type: Modern office space with collaborative workspaces
Office Location(s):
- Taipei City, Taiwan (Headquarters)
- Other international locations, depending on the participant's assignment
Geographic Context:
- Taiwan is a vibrant and dynamic market with a strong focus on technology and innovation
- Taipei City is the capital and largest city of Taiwan, offering a mix of traditional and modern culture
Work Schedule: Full-time, with flexible working arrangements and potential for international travel
ASSUMPTION: The work environment may vary depending on the participant's assignment and the specific office location.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager and/or team members
4. Final decision and offer
Key Assessment Areas:
- Problem-solving skills
- Communication and presentation abilities
- Cultural fit and adaptability
- Alignment with Prudential's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your problem-solving skills and presentation abilities
- Research Prudential's values and mission to demonstrate your alignment with the company
ATS Keywords: Market trends, consumer needs, customer experience, innovative projects, international work environments, mentorship, growth opportunities
ASSUMPTION: The application process may vary depending on the specific role and the company's hiring needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce, Zoho CRM)
ASSUMPTION: The tools and technologies required may vary depending on the specific role and the participant's assignment.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Respect
- Collaboration
- Excellence
Work Style:
- Dynamic and fast-paced environment
- Cross-functional teamwork and collaboration
- Results-driven and innovative approach
- Strong emphasis on continuous learning and development
Self-Assessment Questions:
1. How do you demonstrate Prudential's value of being customer-centric in your daily work?
2. How do you handle working in a dynamic and fast-paced environment?
3. How do you approach continuous learning and development in your career?
ASSUMPTION: Cultural fit is essential for success in the Next Generation program, as it fosters a positive work environment and encourages employee engagement.
⚠️ Potential Challenges
1. Adapting to a fast-paced and dynamic work environment
2. Balancing multiple responsibilities and projects
3. Working in cross-cultural teams and international environments
4. Managing expectations and priorities from various stakeholders
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
1. Marketing Coordinator: Focuses on day-to-day marketing tasks and may have less responsibility for strategic planning and project management
2. Customer Experience Specialist: Primarily focuses on improving customer interactions and may have less involvement in market research and strategy development
3. Junior Marketing Analyst: More focused on data analysis and market research, with less responsibility for project management and customer experience
ASSUMPTION: These roles may share some similarities, but the MA, Customer & Marketing role offers a more holistic and strategic approach to marketing and customer experience.
📝 Sample Projects
1. Conducting market research to identify trends and consumer needs
2. Developing and implementing customer experience improvement initiatives
3. Participating in innovative projects, such as the BWOW project
4. Collaborating with cross-functional teams to optimize customer journey
ASSUMPTION: These projects are examples of the types of tasks and responsibilities that may be encountered during the 24-month program.
❓ Key Questions to Ask During Interview
1. How does this role fit into the company's long-term growth strategy?
2. What opportunities are there for professional development and growth within the Next Generation program?
3. How does the company support employees in balancing work-life responsibilities?
4. What are the most challenging aspects of this role, and how can I best prepare for them?
5. How does the company foster a culture of innovation and continuous learning?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through this link:
Prudential Job Application
2. Tailor your resume and cover letter to highlight your relevant skills and experiences
3. Prepare for interviews by researching Prudential's values and mission, and practicing your problem-solving and presentation skills
4. Follow up with the hiring manager after your interview to express your interest in the role
5. Be prepared for a 24-month commitment, with the potential for international assignments and rapid growth opportunities
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
