Maino.ai- Senior Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Marketing Analyst

🔹 Company: Maino.ai

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting data-driven analysis to gain actionable insights for key clients
• Monitoring, optimizing, and reporting on marketing and growth metrics
• Collaborating with data engineering to develop new analytical tools
• Leading a team of 3-5 analysts and managing ad-hoc reporting requests

ASSUMPTION: This role requires a strong background in data analysis and marketing metrics, as well as leadership skills to manage a team of analysts.

📋 Key Responsibilities

✅ Conduct data-driven analysis to gain actionable insights and answer critical business questions for key clients

✅ Monitor, optimize, and report on marketing and growth metrics, and make recommendations based on analytics and test findings

✅ Work with data engineering to develop and implement new analytical tools and improve underlying data infrastructure

✅ Analyze, forecast, and build custom reports to make key performance indicators and insights available to the entire company

✅ Manage ad-hoc reporting requests, including prioritization and delivery of reports and insights to meet stakeholders' needs

✅ Lead a team of 3-5 analysts, providing guidance and mentorship

ASSUMPTION: This role requires a mix of technical skills in data analysis and marketing metrics, as well as strong leadership and communication skills to manage a team and interact with stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Statistics, Mathematics, Economics, or a related field

Experience: 2-5 years of experience in data analysis, marketing analytics, or a similar role

Required Skills:

• Proficient in SQL and Excel
• Strong analytical and problem-solving skills
• Experience with marketing metrics and growth metrics
• Familiarity with split-testing and A/B testing
• Ability to lead a team and manage projects
• Excellent communication and presentation skills

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI)
• Familiarity with machine learning and automation
• Experience in the digital marketing industry

ASSUMPTION: While a Master's degree in a related field would be beneficial, it is not strictly required for this role. Relevant experience and a strong portfolio of past projects are equally valuable.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on experience and industry standards for mid-level marketing analysts in Bangalore)

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Flexible work hours

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work from home occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing analysts in Bangalore. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AI and machine learning-driven digital marketing automation

Company Size: Small (2-10 employees), which may offer a more agile and entrepreneurial work environment

Founded: 2022, with a short history that may present opportunities for growth and impact

Company Description:

• Maino.ai specializes in AI and machine learning-driven digital marketing automation
• The company offers a comprehensive Martech platform designed to optimize digital marketing strategies
• Maino.ai operates from Bengaluru, India, and Dover County, Delaware, USA

Company Specialties:

• AI and machine learning
• Digital marketing automation
• Marketing analytics and optimization

Company Website: maino.ai

ASSUMPTION: As a small, growing company, Maino.ai may offer more opportunities for career growth and impact than larger, more established organizations.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and leadership within the team

Reporting Structure: This role is an individual contributor with team leadership responsibilities

Work Arrangement: On-site, with occasional remote work options

Growth Opportunities:

• Leading a team of analysts and mentoring junior team members
• Expanding skills in data engineering and machine learning
• Potential career progression to a management or director role

ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and skill development, as well as potential career progression within the company.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Bangalore, Karnātaka, India

Geographic Context:

• Bangalore is a major tech hub and offers ample opportunities for networking and professional growth
• The city has a vibrant culture and offers a high quality of life
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work from home occasionally

ASSUMPTION: Bangalore's thriving tech industry and high quality of life make it an attractive location for professionals in the field of data analysis and marketing.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess cultural fit and basic qualifications
• On-site interview with the hiring manager and team members to discuss the role and company in more detail
• Final decision and offer

Key Assessment Areas:

• Data analysis and problem-solving skills
• Marketing metrics and growth metrics knowledge
• Leadership and team management skills
• Communication and presentation skills

Application Tips:

• Highlight relevant experience in data analysis and marketing metrics
• Include examples of past projects that demonstrate strong analytical and problem-solving skills
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement

ATS Keywords: Data analysis, marketing metrics, growth metrics, split-testing, analytics, data engineering, reporting, team leadership, custom reports, stakeholder management, ad-hoc reporting, digital marketing, automation, machine learning

ASSUMPTION: As a small company, Maino.ai may have a more streamlined interview process and place a greater emphasis on cultural fit and engagement during the interview.

🛠️ Tools & Technologies

• SQL
• Excel
• Data visualization tools (e.g., Tableau, Power BI)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Machine learning tools (e.g., Python, R)

ASSUMPTION: The specific tools and technologies used may evolve over time as the company grows and adopts new technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Agile and entrepreneurial
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working collaboratively and managing a team?
• Do you have a strong desire to learn and grow in your role?

ASSUMPTION: As a small, growing company, Maino.ai may place a greater emphasis on cultural fit and finding candidates who are a strong match for the company's values and work style.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment may require adaptability and flexibility
• The company's short history may present challenges in terms of established processes and procedures
• The role may require occasional overtime or weekend work to meet project deadlines
• The Bangalore office may be subject to occasional power outages or other infrastructure challenges

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and impact in a dynamic and evolving work environment.

📈 Similar Roles Comparison

• Compared to a junior marketing analyst role, this position offers more responsibility, leadership, and growth opportunities
• Compared to a marketing manager role, this position is more focused on data analysis and less on strategic planning and execution
• Compared to a data engineer role, this position is more focused on marketing metrics and less on data infrastructure and architecture

ASSUMPTION: This role offers a unique blend of data analysis, marketing metrics, and team leadership responsibilities, making it distinct from related roles in the field.

📝 Sample Projects

• Developing a custom dashboard to track and optimize marketing performance for a key client
• Conducting a comprehensive analysis of customer acquisition costs and lifetime value to inform marketing strategy
• Leading a team project to optimize a marketing funnel and improve conversion rates

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that may be encountered in this role, but may not be representative of all tasks and projects.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role fit into the overall company strategy and long-term growth plans?
• What opportunities are there for professional development and growth within the team and the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to data privacy and security, and how does this role contribute to those efforts?

ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company, and to demonstrate their engagement and interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.