Malaysia - Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: CADDi

🔹 Location: Malaysia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and leading overall marketing strategy for CADDi's B2B SaaS product, 'Drawer'
• Collaborating with cross-functional teams to align marketing strategies with business objectives
• Building, managing, and mentoring a high-performing marketing team
• Executing demand generation campaigns to drive customer acquisition, engagement, and retention
• Analyzing market trends, competitive landscape, and customer insights to refine marketing strategies

ASSUMPTION: This role requires a strategic thinker with strong leadership skills and experience in senior marketing roles within a technology or SaaS environment.

📋 Key Responsibilities

✅ Develop and lead overall marketing strategy, including branding, positioning, messaging, and go-to-market plans

✅ Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets

✅ Build, manage, and mentor a high-performing marketing team, providing leadership, guidance, and professional development opportunities

✅ Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention

✅ Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more as required

✅ Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies

✅ Oversee the development of compelling marketing content, collateral, and presentations

✅ Drive thought leadership initiatives, including whitepapers, industry reports, and any relevant speaking engagements

✅ Manage the marketing budget and allocate resources effectively to maximize ROI

✅ Collaborate with external agencies, partners, and vendors to enhance marketing efforts and expand reach

✅ Monitor and report on key marketing performance metrics and KPIs

✅ Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge

ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong project management skills and a data-driven mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in senior marketing roles within a technology or SaaS environment

Required Skills:

• Proven track record of driving successful marketing strategies and campaigns in a technology/SaaS environment
• Strong leadership skills with experience managing and mentoring marketing teams
• In-depth understanding of SaaS business models, target markets, and customer personas
• Strategic thinker with the ability to translate vision into actionable marketing plans
• Excellent project management skills to manage multiple initiatives and stakeholders
• Data-driven mindset with the ability to analyze marketing metrics and make data-backed decisions
• Proficiency in digital marketing, demand generation, and marketing automation platforms
• Exceptional communication and presentation skills
• Strong organizational skills and attention to detail
• Up-to-date knowledge of SaaS and technology industry trends
• Professional English skill

Preferred Skills:

• Experience in the SaaS industry
• Experience or knowledge about the manufacturing industry
• Ability to multi-task, prioritize, and manage time effectively
• Experience in business development, consulting, or digital transformation projects
• Japanese Language is a plus but not mandatory

ASSUMPTION: Candidates should have a strong understanding of marketing strategies, customer acquisition, and market analysis to excel in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Malaysia with 5+ years of experience, the estimated salary range is MYR 150,000 - 250,000 per annum.

Benefits:

• Annual paid leave as per The Employment Act (1955)
• Sick Leave
• Personal Leave
• Maternity Leave
• Military Service Leave
• Sterilization Leave
• Training Leave
• Salary review: twice a year
• Social insurance
• Annual health check-up
• Premium health insurance
• Intensive training program (external or internal training courses, etc.)
• Company awards
• Hybrid work environment to be discussed to maximize productivity and performance
• Others: Win Party, Year-end-party, team building, etc.

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work environment

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills. Benefits are subject to change and may be updated based on company policies.

📌 Applicant Insights

🔍 Company Context

Industry: CADDi operates in the Software Development industry, focusing on AI Data Platforms for manufacturers. The company aims to democratize drawings and supply chain data to improve product development and manufacturing processes.

Company Size: CADDi has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: CADDi was founded in 2017, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• CADDi is an AI Data Platform on a mission to democratize your drawings and supply chain data.
• The company's primary product offering in the United States, CADDi Drawer, leverages patented AI to aggregate, analyze, and extract data to produce better products.
• In 2024, CADDi was the sole manufacturing SaaS company featured on Fast Company's Most Innovative Companies 2024 list and won Best Business Intelligence and Engineering Management Software in the 2024 SaaS awards.

Company Specialties:

• Industrial machinery
• Plant engineering
• Metal fabrication
• Supply chain management
• Digital transformation
• Drawings search software
• Drawings management software
• Procurement cost reduction
• VAVE
• Drawing analysis
• Procurement optimization
• Quick quotation
• Procurement intelligence

Company Website: us.caddi.com

ASSUMPTION: CADDi's focus on innovation and growth provides an exciting environment for marketing professionals looking to make a significant impact.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a strategic mindset and experience in leading marketing teams.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role and will oversee a team of marketing professionals.

Work Arrangement: This role is remote, with a hybrid work environment to be discussed to maximize productivity and performance.

Growth Opportunities:

• As CADDi continues to grow, there will be opportunities for the Marketing Manager to expand their team and take on more responsibilities.
• The company's focus on innovation and industry leadership provides opportunities for professional development and career advancement.
• CADDi's global presence offers opportunities for international collaboration and exposure.

ASSUMPTION: The Marketing Manager's success in this role will depend on their ability to drive marketing strategies that support CADDi's growth and expansion in the manufacturing industry.

🌍 Location & Work Environment

Office Type: Remote, with a hybrid work environment to be discussed

Office Location(s): Malaysia

Geographic Context:

• Malaysia is a multicultural country with a strong focus on technology and innovation, providing a dynamic environment for marketing professionals.
• The country's strategic location in Southeast Asia offers opportunities for regional collaboration and expansion.
• Malaysia's manufacturing industry is diverse and well-established, providing a strong foundation for CADDi's growth and success.

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work environment

ASSUMPTION: The remote work arrangement and hybrid work environment provide flexibility and work-life balance for the Marketing Manager, while also fostering collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Director or a senior marketing team member
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management
• Campaign execution and optimization
• Data analysis and reporting
• Industry knowledge and trends

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and achievements in a technology or SaaS environment.
• Prepare examples of successful marketing campaigns you've led and the results you've achieved.
• Demonstrate your understanding of CADDi's mission and the manufacturing industry during the interview.

ATS Keywords: Marketing strategy, branding, demand generation, digital marketing, campaign execution, market analysis, team management, leadership, SaaS, manufacturing industry

ASSUMPTION: CADDi's interview process is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager should be proficient in using marketing automation and project management tools to streamline campaigns and team collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Data-driven and results-oriented
• Adaptable and responsive to change
• Strong team player with excellent communication skills
• Proactive and self-motivated

Self-Assessment Questions:

• How do you align with CADDi's company values, particularly 'innovation' and 'customer-centricity'?
• How do you ensure effective communication and collaboration in a remote work environment?
• How do you stay organized and manage your time effectively when working on multiple projects and campaigns?

ASSUMPTION: CADDi's company culture emphasizes innovation, collaboration, and customer-centricity, and the ideal candidate will demonstrate these values in their work style and approach to marketing.

⚠️ Potential Challenges

• Managing a remote team and fostering collaboration in a hybrid work environment
• Balancing multiple projects and campaigns while maintaining a high level of quality and efficiency
• Keeping up with industry trends and emerging technologies in the manufacturing industry
• Adapting to a fast-paced, growing company with a strong focus on innovation

ASSUMPTION: The Marketing Manager should be adaptable, proactive, and able to thrive in a dynamic, fast-paced environment to overcome these challenges successfully.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the manufacturing industry, this role places a stronger emphasis on digital marketing and data-driven decision-making.
• CADDi's focus on innovation and industry leadership provides more opportunities for professional development and career advancement than some other manufacturing companies.
• This role requires a higher level of strategic thinking and leadership than entry-level or mid-level marketing positions.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other marketing manager positions in the manufacturing industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product feature, resulting in a 20% increase in user engagement
• Conducting market research and analysis to identify new target markets and customer segments, leading to a 15% increase in sales
• Managing a team of marketing professionals to create and execute a thought leadership campaign, resulting in increased brand awareness and industry recognition

ASSUMPTION: These sample projects demonstrate the Marketing Manager's ability to develop and execute strategic marketing campaigns, manage teams, and drive results in a technology or SaaS environment.

❓ Key Questions to Ask During Interview

• How does this role support CADDi's overall mission and growth strategy?
• What are the key priorities for the first 90 days in this role?
• How does CADDi's company culture foster innovation and collaboration in a remote work environment?
• What opportunities are there for professional development and career advancement within the marketing team?
• How does CADDi measure and track the success of marketing campaigns and initiatives?

ASSUMPTION: Asking these questions will help the candidate understand the role's expectations, the company's culture, and the marketing team's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and achievements in a technology or SaaS environment.
• Prepare examples of successful marketing campaigns you've led and the results you've achieved.
• Demonstrate your understanding of CADDi's mission and the manufacturing industry during the interview.
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.