📌 Core Information
🔹 Job Title: Management Trainee - Marketing
🔹 Company: Mahindra & Mahindra Limited
🔹 Location: Mumbai - Corporate, Maharashtra, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting Brand Manager in executing marketing strategies and campaigns
- Coordinating marketing communication across various mediums
- Managing vendor relationships and providing real-time market insights
- Tracking marketing expenditures and performance metrics
ASSUMPTION: This role is ideal for fresh graduates or early-career professionals seeking to gain experience in marketing within a large, established organization.
📋 Key Responsibilities
✅ Media Planning and Coordination: Assist Brand Manager in planning and coordinating all marketing communication and promotional activities across different mediums, including ATL and BTL channels.
✅ Marketing Collaterals: Innovatively ideate and execute various marketing collaterals required for the project within the prescribed budget, quality standards, and timelines.
✅ Customer Studies: Develop and execute qualitative and quantitative customer studies to understand triggers and barriers affecting the target audience.
✅ Product Queries: Act as the single point of contact for product-related queries from Sales/CRM during events and activations. Ensure timely communication of necessary information to relevant stakeholders.
✅ Agency Liaison: Liaison with marketing agencies for campaign planning, briefing, and ideating marketing initiatives and programs.
✅ Vendor Management: Continuously build and maintain a pool of marketing vendors capable of executing various tasks as per the project requirements.
✅ Market Research: Provide real-time information from primary and secondary research, including market studies, competition benchmarking, and consumer research, to assist in decision-making for the business.
✅ Budget Tracking: Keep track of all brand-related expenditures against budgets across projects.
ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail, as well as strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Master’s degree in Marketing, Business Administration, or a related field.
Experience: Entry-level (0-2 years) or fresh graduates are welcome to apply.
Required Skills:
- Strong analytical and research skills
- Excellent communication and interpersonal skills
- Ability to work collaboratively with cross-functional teams
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Preferred Skills:
- Prior internship or project experience in marketing
ASSUMPTION: While prior marketing experience is not required, candidates with relevant internships or projects will be given preference.
💰 Compensation & Benefits
Salary Range: INR 4-6 LPA (Estimated, as salary information was not provided. This range is based on industry standards for entry-level marketing roles in Mumbai.)
Benefits:
- Medical insurance
- Retirement benefits
- Employee discounts on Mahindra products
- Learning and development opportunities
Working Hours: Full-time (40 hours/week), with flexible work arrangements available for certain roles.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Mumbai. Actual compensation may vary based on individual qualifications and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1945
Company Description:
- Mahindra & Mahindra Limited is a multinational group based in Mumbai, India, with operations in over 100 countries.
- The company provides employment opportunities to over 256,000 people across various industries, including automotive, farm equipment, information technology, and financial services.
- Mahindra operates in key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, and other sectors.
Company Specialties:
- Manufacturing
- Human Resources
- Automotive
- Agriculture
- Farm Equipments
- Marketing
- Research and Development
- Sales
- Finance
- Design
- Automation
- and Analytics
Company Website: http://jobs.mahindracareers.com
ASSUMPTION: Working at Mahindra & Mahindra Limited offers opportunities for career growth and development within a large, established organization.
📊 Role Analysis
Career Level: Entry-level (Management Trainee)
Reporting Structure: The Management Trainee will report directly to the Brand Manager.
Work Arrangement: On-site, with flexible work arrangements available for certain roles.
Growth Opportunities:
- Rotation across different marketing roles and brands
- Training and development programs
- Potential career progression to Brand Executive, Senior Brand Executive, or other management roles
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Mumbai - Corporate
Geographic Context:
- Mumbai is the capital city of Maharashtra and the most populous city in India.
- The city is a major commercial and financial hub, with a diverse economy and numerous job opportunities.
- Mumbai offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options.
Work Schedule: Full-time (40 hours/week), with flexible work arrangements available for certain roles.
ASSUMPTION: Working in Mumbai offers a dynamic and fast-paced work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills
- Communication and interpersonal skills
- Cultural fit
- Motivation and career goals
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams.
- Research Mahindra & Mahindra Limited and the automotive industry to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Marketing, Brand Manager, Media Planning, Customer Studies, Vendor Management, Market Research, Budget Tracking, Marketing Collaterals, Agency Liaison
ASSUMPTION: The application process for this role may vary, and it is essential to monitor the company's career portal for updates and specific instructions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns assigned to the Management Trainee.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity and fairness
- Respect for the individual
- Excellence and continuous improvement
- Diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Innovative and creative
Self-Assessment Questions:
- Do you align with Mahindra's core values and work style?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong communication and interpersonal skills, and can you work effectively with cross-functional teams?
ASSUMPTION: Candidates who demonstrate a strong fit with Mahindra's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Working in a large, established organization may have a slower pace of decision-making and change compared to smaller companies.
- The role may require working on multiple projects simultaneously, which can be challenging for individuals who prefer focused, single-task work.
- The marketing industry can be competitive and fast-paced, with high expectations for performance and results.
- The role may require occasional travel for events, activations, or market research.
ASSUMPTION: Candidates should carefully consider their personal preferences and work style when evaluating this role to ensure a good fit.
📈 Similar Roles Comparison
- Compared to other marketing roles, this Management Trainee position offers a broader range of responsibilities and opportunities for growth and development.
- The automotive industry is highly competitive, with a focus on innovation, technology, and customer experience.
- Career progression in marketing typically follows a path from Management Trainee to Brand Executive, Senior Brand Executive, and ultimately, Brand Manager or other leadership roles.
ASSUMPTION: Candidates should research other marketing roles and career paths within the automotive industry to make informed decisions about their career development.
📝 Sample Projects
- Developing and executing a customer segmentation study to inform marketing strategies for a new vehicle launch
- Coordinating a marketing event or activation, including vendor management, logistics, and on-site support
- Analyzing market trends and competitor activities to identify opportunities for brand differentiation and growth
ASSUMPTION: The specific projects assigned to the Management Trainee may vary depending on the brand, product, and market requirements.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the brand or product?
- What opportunities are there for professional development and growth within the marketing function?
- What is the typical career path for a Management Trainee in this role?
- How does Mahindra support work-life balance for its employees?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and that address any specific concerns or uncertainties they may have.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams.
- Research Mahindra & Mahindra Limited and the automotive industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
