🔹 Job Title: Manager, Accolades Marketing
🔹 Company: Forbes
🔹 Location: Jersey City, NJ
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (within specific states)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of analytical and business skills, with a strong focus on data-driven decision-making and effective marketing messaging.
✅ Develop and execute a comprehensive multi-channel go-to-market (GTM) strategy to drive demand, retention, and awareness
✅ Collaborate with sales and functional leaders to develop messaging, design, and segmentation
✅ Leverage multiple marketing channels to reach desired audiences based on campaign goals
✅ Maximize performance through effective copywriting and understanding customer segmentation
✅ Analyze and optimize demand generation and nurture campaigns to drive conversions and increased marketing metrics
✅ Lead and manage the development of marketing materials, including website messaging and imagery, presentations, event assets, and signage
✅ Measure, track, evaluate, and report on results to inform real-time and future optimizations
✅ Continuously monitor and report on overall email campaign metrics and gap-to-goal strategy
✅ Test and learn, refine processes, and implement leading best practices using all available tools
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to meet deadlines and deliverables.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of experience in B2B marketing, performance marketing, or e-commerce
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely required for this role.
Salary Range: $85,000 - $100,000 per year
Benefits:
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote workers
ASSUMPTION: Benefits information is based on industry standards for similar roles and company sizes. Actual benefits may vary and should be confirmed with the employer.
Industry: Forbes is a global media, branding, and technology company focused on news and information about business, investing, technology, entrepreneurship, leadership, and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines, as well as Forbes.com.
Company Size: Forbes has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1917, with a rich history in journalism and entrepreneurship
Company Description:
Company Specialties:
Company Website: Forbes.com
ASSUMPTION: Forbes is a well-established and respected brand in the media industry, with a strong focus on entrepreneurship, business, and finance.
Career Level: Mid-level to senior management, with potential for growth into a director-level role
Reporting Structure: This role reports directly to the Senior Vice President of Accolades Marketing
Work Arrangement: Remote OK, with the option to work remotely from one of the specified states
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the Accolades Marketing team and the broader Forbes organization.
Office Type: Forbes has a headquarters in Jersey City, NJ, with remote work options available for eligible employees
Office Location(s): Jersey City, NJ
Geographic Context:
Work Schedule: Full-time, with a typical workweek of 40 hours, Monday through Friday
ASSUMPTION: The remote work option allows for a more flexible work-life balance, while still providing opportunities for in-person collaboration and networking.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B Marketing, Performance Marketing, E-commerce, Email Automation, Marketing Cloud, Salesforce CRM, Data Analysis, Copywriting, Customer Segmentation, Marketing Compliance, Project Management, Collaboration, Communication, Detail-oriented, Customer Journey Focused, Analytical Skills
ASSUMPTION: Forbes uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume can help your application stand out and increase the likelihood of being selected for an interview.
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, with additional tools and platforms potentially being used based on the specific needs of the team and organization.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Forbes values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style are more likely to be successful in the application process.
ASSUMPTION: The potential challenges listed above are common to marketing roles, particularly those focused on B2B customer acquisition and retention. Successful candidates will be able to demonstrate their ability to overcome these challenges and drive results.
ASSUMPTION: While this role shares many similarities with other marketing manager positions, its focus on B2B customer acquisition and retention, as well as its use of specific marketing automation tools, sets it apart from other roles in the industry.
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of responsibilities and tasks associated with this role. Actual projects and initiatives may vary based on the specific needs of the team and organization.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role, as well as your ability to think critically and strategically about the opportunities and challenges it presents.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.