Manager, Account Based Marketing

📌 Core Information

🔹 Job Title: Manager, Account Based Marketing

🔹 Company: ServiceNow

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing field marketing plans to support sales objectives
• Collaborating cross-functionally to oversee marketing activities
• Driving targeted marketing initiatives for products within the competitive arena
• Supporting advanced analysis, value propositions, and marketing collateral
• Coordinating product launches and managing marketing assets

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Develop and execute field marketing plans that support sales objectives and grow the customer base

✅ Research, recommend, and drive targeted marketing plans that bring together corporate programs, opportunities, and activities

✅ Work cross-functionally to oversee the timely execution of the field marketing plan

✅ Ensure all activities achieve standards, adhere to current messaging, and remain within guidelines

✅ Forecast, evaluate, measure, and report on marketing campaign effectiveness and ROI

✅ Engage with Inside Sales to track lead follow-up, qualification, and conversion to ensure alignment between field marketing activity and lead follow-up

✅ Work on marketing plans and activities for products within the competitive arena

✅ Work with global marketing teams to review, modify, create, and manage marketing assets in the responsible area

✅ Support 1:1, 1:few, and broader-based ABM marketing initiatives to meet pipeline requirements of varied account segments

✅ Speak at marketing seminars/webinars/3rd party events

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of field marketing experience in a comparable industry (SaaS or IT industry preferred), with 1+ years of ABM experience

Required Skills:

• Proven ability to develop and execute marketing plans that meet specified ROI, sales, and campaign objectives
• Strong budget management and project tracking capabilities
• Proven ability to work in a demanding, fast-paced, high-growth environment under tight deadlines
• Strong presentation, writing, and communication skills
• Creative problem solver and resourceful in meeting marketing program goals to grow market share
• Ability to think strategically and articulate strategic initiatives
• Excellent project management skills with the ability to prioritize and delegate tasks
• Strong knowledge of BI tools, marketing automation tools, CRM tools, Microsoft Dynamics, etc.
• Excellent coordination, networking, and communication skills
• Ability to create ideas for how products can make customers and partners more successful
• Business application skills/experience preferred
• Creative messaging skills based on value and benefits
• Passion about products and the possibilities of shaping the future of how people work
• Able to manage multiple stakeholders and dependencies with excellent communication and influencing skills
• Strong in Japanese and English communication skills (verbal and written)
• Ability to be flexible and adapt to changing situations and environments
• Good teamworking skills
• Highly driven self-starter that thrives in a dynamic environment

Preferred Skills:

• 2+ years of executive/hospitality marketing experience

ASSUMPTION: This role requires a strong blend of strategic thinking, project management, and communication skills, with a focus on driving marketing initiatives that support sales objectives.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager, Account Based Marketing role in Tokyo, the estimated salary range is ¥12,000,000 - ¥15,000,000 per year. This range is inclusive of base salary and may include variable compensation.

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) matching and employee stock purchase plan
• Generous time off and flexible work arrangements
• Employee development and growth opportunities

Working Hours: Full-time position with standard business hours (9:00 AM - 6:00 PM JST), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ServiceNow operates in the software development industry, focusing on providing an AI platform for business transformation. The company specializes in service management, enterprise cloud, custom app development, and digitizing workflows.

Company Size: ServiceNow is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.

Founded: ServiceNow was founded in 2004 and has since grown to become a publicly traded company with a strong global presence.

Company Description:

• ServiceNow is a global leader in digital workflows, empowering organizations to create smarter, faster, and better ways to work
• The company's cloud-based platform and solutions help digitize and unify organizations, enabling employees and customers to be more connected, innovative, and agile
• ServiceNow works with over 8,100 customers worldwide, including 85% of the Fortune 500, to create the future they imagine

Company Specialties:

• Service Management
• Enterprise Cloud
• Custom App Development
• Platform
• ITSM
• Security Operations
• Customer Service Management
• ITOM
• GRC
• HR Service Delivery
• Digitize workflows

Company Website: ServiceNow

ASSUMPTION: ServiceNow's large size and global presence offer applicants numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive marketing initiatives that support sales objectives.

Reporting Structure: The Manager, Account Based Marketing will report directly to the Head of Marketing or a similar role and will work closely with various teams, including sales, marketing, and product management.

Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for remote work or a hybrid work environment.

Growth Opportunities:

• Progression to a senior marketing role or leadership position within the organization
• Expansion into other areas of marketing or related fields, such as product management or sales enablement
• Opportunities to work on high-impact projects and initiatives that drive business growth

ASSUMPTION: This role offers strong growth potential for candidates with the right skills and ambition to succeed in a dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: ServiceNow's Tokyo office is located in the Ark Mori Building, offering a modern and collaborative work environment.

Office Location(s): Ark Mori Building, 1-12-32 Akasaka, Minato-ku, Tokyo, 107-6012, Japan

Geographic Context:

• Tokyo is a major global city and the capital of Japan, offering a vibrant and multicultural work environment
• The Ark Mori Building is located in the heart of Tokyo's business district, with easy access to public transportation and amenities
• The office is close to various shopping, dining, and entertainment options, as well as cultural attractions

Work Schedule: Standard business hours (9:00 AM - 6:00 PM JST) with flexibility for remote work

ASSUMPTION: ServiceNow's Tokyo office provides a modern and collaborative work environment, with easy access to amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional stakeholders
• Final interview with the Head of Marketing or a similar role
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Project management and organizational skills
• Communication and presentation skills
• Cultural fit and alignment with ServiceNow's values and mission
• Technical skills and knowledge of marketing automation tools, CRM tools, and Microsoft Dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Account Based Marketing (ABM) strategies and tactics
• Showcase your ability to work effectively with cross-functional teams and stakeholders
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Account Based Marketing, Field Marketing, Marketing Strategy, Campaign Management, Cross-Functional Collaboration, Stakeholder Management, Marketing Automation, CRM, Microsoft Dynamics

ASSUMPTION: ServiceNow's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on their ability to drive marketing initiatives that support sales objectives.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Microsoft Dynamics
• Business intelligence tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: This role requires proficiency in marketing automation tools, CRM tools, and Microsoft Dynamics, as well as familiarity with business intelligence and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Integrity
• Innovation
• Performance
• One Team

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with ServiceNow's company values, particularly in being customer-obsessed and results-driven?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, cross-functional work environment and enjoy working with various teams and stakeholders?

ASSUMPTION: ServiceNow's culture emphasizes collaboration, innovation, and customer obsession, with a focus on driving results and adapting to change.

⚠️ Potential Challenges

• Managing multiple stakeholders and dependencies with excellent communication and influencing skills
• Balancing strategic thinking with day-to-day execution and project management
• Working effectively in a fast-paced, high-growth environment with tight deadlines
• Adapting to changing situations and environments, as well as shifting priorities and workloads

ASSUMPTION: This role presents unique challenges related to stakeholder management, balancing strategic thinking with execution, and adapting to a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on Account Based Marketing (ABM) strategies and tactics
• Industry-specific context: ServiceNow operates in the software development industry, focusing on providing an AI platform for business transformation
• Career path comparison: This role offers growth potential into senior marketing roles or leadership positions within the organization

ASSUMPTION: This role differs from other marketing manager positions in its focus on ABM strategies and tactics, as well as its growth potential within the organization.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a key account, resulting in a significant increase in pipeline generation and deal closure
• Collaborating with product management to create compelling marketing collateral that highlights the unique benefits of ServiceNow's products
• Coordinating a successful product launch event, including messaging, positioning, and field/event marketing activities

ASSUMPTION: These sample projects demonstrate the strategic thinking, project management, and cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current ABM strategy and how this role will contribute to its evolution?
• How does the marketing team collaborate with sales and product management to ensure alignment and effectiveness?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
• How does ServiceNow support the growth and development of its marketing team members?
• What is the work-life balance like for this role, and how does ServiceNow support remote work or flexible arrangements?

ASSUMPTION: These interview questions help candidates better understand the role's strategic priorities, cross-functional dynamics, and growth opportunities, as well as the company's commitment to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on Account Based Marketing (ABM) strategies and tactics
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research ServiceNow's company values and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.