📌 Core Information
🔹 Job Title: Manager, Account Based Marketing Activation (REMOTE)
🔹 Company: Labcorp
🔹 Location: USA - Remote - North Carolina
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (U.S.)
🚀 Job Overview
Key aspects of this role include:
- Activating growth and retention strategies in critical accounts
- Partnering with Sales and Customer Marketing to design and execute ABM plans
- Providing sales enablement support and account-specific support
- Managing multiple projects simultaneously and ensuring timely execution
ASSUMPTION: This role requires a high level of collaboration and project management skills, as well as a deep understanding of account-based marketing strategies.
📋 Key Responsibilities
✅ Design and execute ABM plans in collaboration with Sales and Customer Marketing
✅ Monitor and track trends and insights about top accounts and provide actionable recommendations
✅ Act as the Marketing account expert and Sales interface for each ABM account
✅ Provide general sales enablement support and connect Sales to existing Marketing resources
✅ Manage resistance and foster a culture of trust, growth, and adaptability
ASSUMPTION: This role requires strong interpersonal skills, the ability to work effectively across cross-functional teams, and a proven ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree required
Experience: 5+ years of marketing experience
Required Skills:
- Proven ability to manage multiple projects simultaneously
- Strong interpersonal and collaboration skills
- Ability to thrive in a fast-paced, dynamic environment
- Ability to work independently and escalate roadblocks
Preferred Skills:
- Advanced Degree in Marketing, Science, or Business
- Prior experience in the healthcare, life sciences, or biopharma industry
- Additional prior experience in a Sales, Inside Sales, or Field Marketing role
ASSUMPTION: While a Bachelor's Degree is required, an Advanced Degree in a relevant field would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $90,000.00 - $125,000.00 (State minimum wages apply if higher)
Benefits:
- Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement, Employee Stock Purchase Plan
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Manager-level role in the Marketing field, with experience level and location taken into account.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Practices
Company Size: 10,001+ employees
Founded: 1994
Company Description:
- Labcorp is a life sciences company that provides clinical laboratory and end-to-end drug development services
- They operate as a healthcare diagnostics company, offering a menu of frequently requested and specialty testing through an integrated network of primary and specialty laboratories across the United States
- Labcorp serves a range of customers, including managed care organizations, biopharmaceutical companies, governmental agencies, physicians, and other healthcare providers
Company Specialties:
- Clinical Laboratory Services
- Drug Development Services
Company Website: Labcorp
ASSUMPTION: Labcorp is a well-established company in the medical practices industry, with a strong focus on clinical laboratory and drug development services.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: Reports to the Director, Sales Enablement
Work Arrangement: Remote (U.S.)
Growth Opportunities:
- Potential growth into a senior management role within the Marketing department
- Opportunities to work on high-impact projects and drive commercial success for critical accounts
- Possibility to expand the role's scope based on performance and company needs
ASSUMPTION: This role offers growth opportunities based on the company's size and the critical nature of the accounts managed.
🌍 Location & Work Environment
Office Type: Remote (U.S.)
Office Location(s): USA - Remote - North Carolina
Geographic Context:
- North Carolina is located in the southeastern region of the United States
- The state is known for its research triangle, which is a major hub for technology and healthcare industries
- Labcorp's headquarters is located in Burlington, North Carolina
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work independently
ASSUMPTION: The remote work arrangement allows for a flexible work schedule and the ability to work independently, with occasional team meetings and collaboration sessions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and potential team members
- Background check and reference checks (if applicable)
Key Assessment Areas:
- Marketing and ABM strategy knowledge
- Project management and organizational skills
- Interpersonal and communication skills
- Problem-solving and decision-making abilities
Application Tips:
- Highlight relevant marketing and ABM experience in your resume
- Tailor your resume and cover letter to emphasize your skills and experience related to the job description
- Prepare for behavioral and situational interview questions related to ABM strategy, project management, and teamwork
ATS Keywords: Account Based Marketing, ABM, Marketing Strategy, Project Management, Sales Enablement, Cross-Functional Teams, Remote Work
ASSUMPTION: The application process for this role is typical for a mid-sized to large company in the medical practices industry, with a focus on assessing marketing and ABM strategy knowledge, as well as project management and interpersonal skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management positions, with a focus on marketing automation tools for ABM strategy execution.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Cross-functional teamwork and collaboration
- Ability to work independently and manage multiple projects simultaneously
- Focus on driving commercial success for critical accounts
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working remotely and independently?
- Do you have strong interpersonal and collaboration skills?
- Are you able to manage multiple projects simultaneously and ensure timely execution?
ASSUMPTION: Labcorp values a fast-paced, dynamic work environment with a strong focus on collaboration, innovation, and driving commercial success for critical accounts.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and ensuring timely execution
- Working remotely and maintaining effective communication with cross-functional teams
- Adapting strategies to changing market conditions and customer needs
- Balancing the needs and expectations of various stakeholders across the Marketing and Sales organizations
ASSUMPTION: The potential challenges for this role are related to managing multiple projects simultaneously, working remotely, and adapting to changing market conditions and customer needs.
📈 Similar Roles Comparison
- This role is unique in its focus on activating growth and retention strategies in critical accounts through ABM plans
- Similar roles in the industry may focus on broader marketing strategy or specific account management
- Career progression in this role could lead to senior management positions within the Marketing department or related fields
ASSUMPTION: This role is unique in its focus on ABM strategy and account management, with potential growth opportunities in senior management positions within the Marketing department or related fields.
📝 Sample Projects
- Developing and executing ABM plans for critical accounts to drive commercial success
- Managing cross-functional teams to deliver tactical plans and support Sales in key accounts
- Identifying opportunities to support Sales via new tools, new collateral, or connecting the team to existing Marketing resources
ASSUMPTION: The sample projects for this role are focused on developing and executing ABM plans, managing cross-functional teams, and identifying opportunities to support Sales in key accounts.
❓ Key Questions to Ask During Interview
- How does the company support work-life balance for remote employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of ABM plans and account management strategies?
- What opportunities are there for professional development and growth within the Marketing department or related fields?
- How does the company foster a culture of collaboration and innovation?
ASSUMPTION: The key questions to ask during the interview focus on understanding the company's support for remote work, the role's priorities, and opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experience related to the job description
- Prepare for behavioral and situational interview questions related to ABM strategy, project management, and teamwork
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
