📌 Core Information
🔹 Job Title: Manager, Ads Marketing Program
🔹 Company: Netflix
🔹 Location: México D.F., CDMX, MX
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the transformation of Netflix Ads' B2B presence through innovative marketing strategies
- Managing campaigns across diverse channels to drive growth for Netflix Ads
- Collaborating with cross-functional teams to ensure messaging consistency and alignment with business goals
- Localizing content to meet regional preferences, languages, and regulatory requirements
ASSUMPTION: This role requires a strategic mindset, with the ability to balance regional priorities with global brand objectives.
📋 Key Responsibilities
✅ Develop and implement scaled channels strategy across LATAM, overseeing the localization and execution of key channels such as the B2B website, LinkedIn, newsletters, and strategic non-traditional channels
✅ Manage multi-channel campaigns across digital, social, and strategic channels, working with agency partners to launch creative and impactful B2B marketing campaigns that resonate with target audiences
✅ Work closely with the LATAM Content Manager to ensure all content is adapted to meet regional preferences, languages, and regulatory requirements, aligning with Netflix Ads’ brand voice
✅ Partner with the global scaled channels manager, LATAM Ads marketing team, and cross-functional teams across LATAM to deliver a cohesive marketing strategy
✅ Craft the go-to-market strategy of a range of marketing materials, including blog posts, case studies, infographics, and social content, tailored to the unique needs of regional audiences
✅ Develop and refine audience targeting and engagement strategies to reach key stakeholders, including media agencies and brand advertisers, maximizing the impact of campaigns across all scaled channels
✅ Regularly track, analyze, and report on the effectiveness of scaled channel initiatives, using insights to make data-driven adjustments to enhance future campaigns
✅ Serve as the main point of contact for scaled channels across LATAM, liaising with internal and external partners to align on objectives, share best practices, and ensure effective execution of strategic initiatives
✅ Lead agency relationships to ensure brand-aligned messaging and drive innovation through non-traditional channels that effectively reach B2B audiences, fostering new ways to scale communications
✅ Stay informed on industry trends, best practices, and regional marketing shifts, adapting strategies as needed to ensure Netflix Ads remains competitive and responsive to market demands
ASSUMPTION: This role requires strong project management skills, with the ability to juggle multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Not specified
Experience: 10+ years of experience in B2B digital marketing, scaled channels management, or marketing communications, with a strong focus on audience engagement and content distribution
Required Skills:
- Proven expertise in website localization and non-technical experience managing localized web content, ensuring consistency with brand messaging across multiple regions
- Proficiency with CRM systems focused on managing, distributing, and analyzing newsletter campaigns effectively
- Solid experience in social media and digital marketing, with a focus on amplifying content through strategic use of platforms like LinkedIn and paid digital channels
- Demonstrated ability to balance regional priorities with global brand objectives, ensuring cohesive and effective channel execution
- Skilled in managing agency relationships, coordinating workflows, and driving innovation in non-traditional B2B channels to effectively reach target audiences
- Analytical mindset with experience in performance tracking and using data insights to adjust strategies and optimize channel impact
Preferred Skills:
- Familiarity with CTV, OTT, or the streaming landscape
- Strong aptitude for cross-functional collaboration, working with teams across product, sales, and design to align distribution efforts with overall marketing goals
ASSUMPTION: Given the role's focus on localization and regional marketing, proficiency in Spanish is likely to be beneficial.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (Based on industry standards for a senior marketing manager role in the entertainment industry, with 10+ years of experience)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off, including vacation, sick leave, and holidays
- Parental leave and family planning benefits
- Employee assistance program and mental health resources
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM local time, with flexibility for occasional remote work
ASSUMPTION: Salary range is estimated based on industry standards for similar roles and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers - Netflix is a leading global entertainment company that offers streaming services for TV shows, movies, and games in over 190 countries
Company Size: 10,001+ employees - Netflix's large size allows for diverse opportunities and resources, but may also present more bureaucracy and slower decision-making
Founded: 1997 - Netflix was founded as a DVD rental service and has since evolved into a streaming powerhouse
Company Description:
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages
- Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time
- Netflix is known for its unique company culture, which values innovation, creativity, and a focus on the customer experience
Company Specialties:
- Revolutionizing the way people watch TV shows and movies!
Company Website: Netflix Careers
ASSUMPTION: Netflix's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager - This role involves leading a team and driving strategic initiatives, requiring significant experience and expertise in marketing
Reporting Structure: The role reports to the Head of Ads Marketing, LATAM, based in Mexico City
Work Arrangement: On-site, with occasional flexibility for remote work
Growth Opportunities:
- Potential to expand the role's scope and influence as Netflix Ads continues to grow and evolve
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: Given Netflix's focus on internal mobility, there may be opportunities to transition into different roles or teams within the organization.
🌍 Location & Work Environment
Office Type: Netflix's Mexico City office is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): Av. Paseo de la Reforma 483, Torre Reforma, Floor 37, Mexico City, Cuauhtémoc 06500, MX
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture, rich history, and diverse neighborhoods
- The city is known for its bustling arts, food, and entertainment scenes, as well as its proximity to natural wonders such as the Pyramids of Teotihuacán and the ancient city of Xochicalco
- Mexico City has a humid subtropical climate, with warm temperatures year-round and a distinct wet and dry season
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM local time, with flexibility for occasional remote work
ASSUMPTION: Mexico City's vibrant culture and diverse neighborhoods offer numerous opportunities for entertainment and socializing outside of work hours.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Subsequent video or in-person interviews with team members and stakeholders to discuss the role's responsibilities, requirements, and challenges
- Final interview with the hiring manager to discuss the role's fit with the candidate's career goals and expectations
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Netflix's values
- Expertise in B2B digital marketing and scaled channels management
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Netflix's unique company culture and how your skills and experience align with the role's requirements
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Research Netflix's recent marketing campaigns and industry trends to show your enthusiasm for the role and the company
ATS Keywords: B2B Digital Marketing, Scaled Channels Management, Marketing Communications, Audience Engagement, Content Distribution, Website Localization, Social Media Marketing, Digital Marketing, Agency Relationship Management, Cross-functional Collaboration, Performance Tracking, Data Analysis, Entrepreneurial Mindset, Industry Awareness, Content Localization, Campaign Management
ASSUMPTION: Netflix's interview process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who align with the company's unique values and work environment.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Netflix's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation - Netflix encourages employees to think outside the box and challenge the status quo
- Creativity - Netflix values originality and encourages employees to bring their unique perspectives to their work
- Customer Obsessed - Netflix prioritizes the customer experience in all aspects of its business
Work Style:
- Collaborative - Netflix fosters a culture of teamwork and cross-functional collaboration
- Data-Driven - Netflix uses data and analytics to inform decision-making and drive business growth
- Fast-Paced - Netflix operates in a dynamic and fast-changing industry, requiring employees to be adaptable and responsive to change
Self-Assessment Questions:
- How do you balance regional priorities with global brand objectives in your marketing strategies?
- How do you adapt your communication style to resonate with diverse audiences and cultural contexts?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: Netflix's unique company culture values innovation, creativity, and a focus on the customer experience, requiring candidates to demonstrate strong problem-solving skills, adaptability, and a passion for continuous learning and improvement.
⚠️ Potential Challenges
- The role requires managing multiple projects and deadlines, which can be stressful and time-consuming
- Netflix's fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work environment
- The role involves working with cross-functional teams and stakeholders, which can present communication and collaboration challenges
- The role requires a strong understanding of the streaming landscape and industry trends, which may require ongoing learning and adaptation
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication and collaboration, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to related roles in traditional media or advertising agencies, this role offers more autonomy and strategic influence, as well as the opportunity to work on high-impact projects with a global reach
- Compared to roles in other entertainment providers, this role offers a unique focus on B2B marketing and the opportunity to drive growth for Netflix Ads through innovative marketing strategies
- Career paths for this role may include transitioning into senior marketing roles within Netflix or moving into leadership positions within the Ads Marketing team
ASSUMPTION: This role offers a unique blend of strategic marketing, cross-functional collaboration, and global impact, making it an attractive opportunity for experienced B2B digital marketers looking to make a significant impact in the entertainment industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new Netflix Ads product or feature
- Localizing content and marketing materials for regional audiences to ensure cultural relevance and resonance
- Conducting market research and analysis to identify trends and opportunities in the B2B advertising landscape
ASSUMPTION: These sample projects illustrate the role's focus on strategic marketing, cross-functional collaboration, and global impact.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Ads Marketing team and Netflix's overall business strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Netflix support the professional development and growth of its employees?
- What are the biggest challenges facing the Ads Marketing team, and how can this role help address them?
- How does Netflix measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Research Netflix's recent marketing campaigns and industry trends to show your enthusiasm for the role and the company
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
