📌 Core Information
🔹 Job Title: Manager, Ads Marketing - Xumo
🔹 Company: Comcast
🔹 Location: NY - New York, 55 W 46th St, FL 33 & 34
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading marketing initiatives for Xumo's Advertising team
- Developing and introducing advertising and sponsorship products
- Collaborating with sales, product, partnerships, and marketing teams
- Monitoring program performance and providing recommendations
- Staying ahead of industry trends and competitive offerings
ASSUMPTION: This role requires a strong commercial, creative, and marketing sense, with a focus on driving results and growth.
📋 Key Responsibilities
✅ Design, develop, and introduce marketing campaigns and new advertising products
✅ Accompany sales staff on calls to key potential customers
✅ Introduce new advertising products to the sales team and provide training
✅ Monitor program performance and key performance metrics
✅ Stay ahead of industry trends and competitive offerings
✅ Work closely with product, content, and revenue teams to advocate for client needs
✅ Support development of content, digital campaigns, client engagement, and thought leadership initiatives
✅ Partner with the larger marketing team to craft messaging, campaigns, and strategies
✅ Generate industry intelligence (client and competitive) with a focus on messaging, trends, FAQs
ASSUMPTION: This role requires a high level of urgency and action in a fast-paced environment, while maintaining a steady professional presence.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 5-7+ years of experience in sales/marketing, with a focus on video advertising – publisher or distributor experience strongly preferred
Required Skills:
- Experience developing and selling integrated marketing programs (pre- and post-sale execution)
- Understanding of the streaming and digital advertising ecosystem
- Self-starter with the ability to work independently and thrive under pressure
- Excellent verbal and written communication skills, with ability to lead trainings/presentations
- Ability to prioritize and focus on the projects that will have the biggest revenue impact
- A passion for advertising and media – and where it is going next
- Operate with a “We over Me” mentality to win as a team
Preferred Skills:
- Experience with advertising product development and sales enablement
- Knowledge of competitive positioning and client education
ASSUMPTION: Candidates should have a strong commercial, creative, and marketing sense, with a focus on driving results and growth.
💰 Compensation & Benefits
Salary Range: $110,747.52 - $166,121.28 per year
Benefits:
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on Comcast's primary location pay range and may vary depending on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on entertainment and advertising
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1963, with a rich history in the telecommunications and entertainment industries
Company Description:
- Comcast is a global leader in entertainment, communications, and technology
- Offers a wide range of products and services, including cable television, high-speed internet, voice services, wireless services, and more
- Comcast's Xumo joint venture with Charter Communications focuses on developing and offering a next-generation streaming platform for the entire entertainment industry
Company Specialties:
- Entertainment and media
- Telecommunications and technology
- Advertising and marketing
Company Website: corporate.comcast.com
ASSUMPTION: Comcast's size and diversity provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level management, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing and Revenue leadership team
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Advancement within the Marketing and Advertising teams
- Expansion into other areas of Comcast's business, such as content creation or product development
- Potential leadership roles within the Xumo joint venture or other Comcast subsidiaries
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Comcast's advertising and marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and teamwork
Office Location(s): 55 W 46th St, FL 33 & 34, New York, NY
Geographic Context:
- New York City offers a vibrant and dynamic work environment, with access to a wide range of cultural, entertainment, and professional opportunities
- The office is located in Midtown Manhattan, providing easy access to public transportation and nearby amenities
- The city's diverse population and industries provide ample opportunities for networking and professional growth
Work Schedule: Standard full-time work hours, with the possibility of flexible scheduling or remote work arrangements
ASSUMPTION: New York City's dynamic work environment and cultural offerings make it an attractive location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing and revenue leadership team
- Final round interview with key stakeholders
Key Assessment Areas:
- Marketing and advertising expertise
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Comcast's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and advertising experience
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
- Research Comcast's business and the Xumo joint venture to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Advertising, Marketing, Marketing Campaigns, Sales Enablement, Client Engagement, Competitive Positioning, Product Development, Digital Campaigns, Thought Leadership, Industry Trends, Communication, Team Player, Self-starter, Client Growth, Retention, Revenue Impact
ASSUMPTION: Comcast's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Advertising technology platforms (e.g., Google Ads, Facebook Ads)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Comcast provides its employees with access to industry-standard tools and technologies to support their work.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Think like an owner
- Act with integrity
- Win as a team
- Embrace change
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving results and growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you passionate about advertising and media, and eager to stay ahead of industry trends?
- Do you possess strong communication and presentation skills, with the ability to lead trainings and workshops?
ASSUMPTION: Comcast values a diverse and inclusive work environment, with a focus on finding candidates who align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing the needs of various stakeholders, including clients, sales teams, and marketing leadership
- Staying ahead of industry trends and competitive offerings in the streaming space
- Navigating a large and diverse organization, with opportunities for career growth and advancement
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within Comcast's advertising and marketing teams.
📈 Similar Roles Comparison
- Unlike other marketing management roles, this position focuses specifically on advertising and sponsorship products for the Xumo joint venture
- Comcast's size and diversity provide ample opportunities for career growth and advancement within the company
- This role offers a unique opportunity to work at the intersection of advertising, marketing, and technology within a large and established organization
ASSUMPTION: This role is unique in its focus on advertising and sponsorship products for the Xumo joint venture, providing a distinct opportunity for candidates with relevant experience and skills.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new advertising product for the Xumo platform
- Conducting market research and competitive analysis to inform advertising product development and positioning
- Creating and delivering client presentations and training sessions to educate clients on Xumo's advertising offerings and best practices
ASSUMPTION: These sample projects provide a sense of the types of initiatives and responsibilities associated with this role, but may vary depending on the specific needs and priorities of the team.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and advertising strategy for Xumo and Comcast?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Comcast support the professional development and growth of its employees in this role?
- What are the key challenges and opportunities facing the advertising and marketing teams at Xumo and Comcast?
- How does Comcast foster a culture of innovation and collaboration within its advertising and marketing teams?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company, helping candidates make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and advertising experience
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
- Research Comcast's business and the Xumo joint venture to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
