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Manager, Ads Product Marketing

Netflix
Full-time
On-site
Los Angeles, California, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Ads Product Marketing

πŸ”Ή Company: Netflix

πŸ”Ή Location: Los Angeles, CA, USA

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Entertainment Providers

πŸ”Ή Date Posted: June 19, 2025

πŸ”Ή Experience Level: 7+ years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing go-to-market strategies for Netflix's ad products and capabilities
  • Collaborating with cross-functional teams to create outbound strategies and materials
  • Contributing to broader Ads Product Marketing initiatives and product launches
  • Supporting business priorities and tactics as Netflix continues to grow and innovate

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of the digital advertising space, particularly in ad-supported streaming.

πŸ“‹ Key Responsibilities

βœ… Partner with cross-functional teams to understand business needs and translate them into outbound strategies and materials

βœ… Collaborate with the PMM team, Ads Marketing team, and Comms team to roll out ad capabilities and solutions in tentpole events and scaled channels

βœ… Develop go-to-market efforts across new ad product solutions and bring them to market

βœ… Identify marketing needs to support campaign measurement products and bring solutions to life in a succinct and exciting way

βœ… Stay up-to-date on industry trends and the competitive landscape to identify new opportunities for growth

βœ… Serve as a trusted partner to both the product and sales teams, and establish a feedback loop that encompasses all necessary customer and market inputs to influence product development

ASSUMPTION: This role requires a high level of intellectual curiosity, strong judgment in the face of ambiguity, and the ability to execute on near-term business priorities while simultaneously building a long-term strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in product marketing within the digital advertising space, with a focus on ad-supported streaming and ad tech ecosystem

Required Skills:

  • Expertise in leading go-to-market strategy for ad products/formats and capabilities, including programmatic buy methods and measurement products
  • Proven ability to develop strategic roadmaps and grow products
  • Strong collaboration and communication skills
  • Agile, proactive, and driven to succeed
  • Fluency in English

Preferred Skills:

  • Experience working in a fast-paced, dynamic environment
  • Familiarity with Netflix's company culture

ASSUMPTION: Candidates should be comfortable working in a unique company culture and have the ability to flourish in a dynamic, fast-paced environment.

πŸ’° Compensation & Benefits

Salary Range: $225,000 - $325,000 per year (total compensation, including base salary)

Benefits:

  • Comprehensive health, dental, and vision plans
  • 401(k) matching
  • Generous time off and parental leave policies
  • Employee stock purchase plan
  • Tuition reimbursement

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is based on total compensation, which includes base salary, and is in line with Netflix's compensation philosophy. The overall market range for roles in this area of Netflix is typically $225,000 - $325,000 per year.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers, with a focus on streaming services and ad-supported content

Company Size: 10,001+ employees, with a global presence and a unique company culture

Founded: 1997, with headquarters in Los Gatos, CA, USA

Company Description:

  • Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries
  • Members can enjoy TV series, films, and games across a wide variety of genres and languages
  • Netflix is committed to building a diverse and inclusive workplace and celebrating diversity as a strength

Company Specialties:

  • Revolutionizing the way people watch TV shows and movies
  • Providing a wide range of entertainment options for members
  • Investing in original content and innovative technologies

Company Website: netflix.com

ASSUMPTION: Netflix's company culture is unique and dynamic, with a strong focus on innovation, creativity, and collaboration.

πŸ“Š Role Analysis

Career Level: Managerial, with the opportunity to grow and take on new challenges as Netflix continues to expand its ad business

Reporting Structure: This role reports directly to the Director of Ads Product Marketing and collaborates with various cross-functional teams, including product, measurement, sales, partnerships, and ops teams

Work Arrangement: Remote OK, with flexible hours and the ability to work from home or in the office

Growth Opportunities:

  • As Netflix's ad business grows, there will be opportunities to take on additional responsibilities and lead teams
  • The role offers the chance to work on high-impact projects and make a significant contribution to Netflix's ad strategy
  • Netflix values internal mobility and encourages employees to explore different roles and teams within the company

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with the potential to make a significant impact on Netflix's ad business.

🌍 Location & Work Environment

Office Type: Netflix has multiple offices worldwide, with the primary office for this role located in Los Angeles, CA, USA

Office Location(s): Los Angeles, CA, USA; New York, NY, USA

Geographic Context:

  • Los Angeles is a major hub for the entertainment industry, with a vibrant culture and diverse population
  • The city offers a range of housing options, from urban apartments to suburban homes
  • Los Angeles has a Mediterranean climate, with mild winters and warm summers

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The work environment at Netflix is dynamic, fast-paced, and collaborative, with a strong focus on innovation and creativity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with a member of the HR team
  • Virtual interview with the hiring manager and/or team members
  • Final interview with the Director of Ads Product Marketing

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Collaboration and communication skills
  • Industry knowledge and expertise in ad-supported streaming and ad tech ecosystem
  • Cultural fit with Netflix's unique company culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your experience with go-to-market strategies, product marketing, and the digital advertising space
  • Demonstrate your understanding of Netflix's company culture and how your skills and experience align with the role's requirements

ATS Keywords: Product Marketing, Ads, Go-To-Market Strategy, Ad Tech, Streaming, Collaboration, Communication, Strategic Thinking, Problem Solving, Netflix

ASSUMPTION: The interview process at Netflix is designed to assess your skills, experience, and cultural fit with the company's unique environment.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation and analytics tools (e.g., Marketo, Google Analytics)

ASSUMPTION: This role may require the use of specific tools and technologies, depending on the team's preferences and the projects at hand.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusion
  • Integrity
  • Curiosity
  • Sustainability
  • Impact

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Innovative and creative
  • Data-driven and analytical

Self-Assessment Questions:

  • How do you approach working in a diverse and inclusive environment?
  • How do you stay up-to-date with industry trends and adapt to change?
  • How do you balance short-term priorities with long-term strategic thinking?

ASSUMPTION: Netflix values diversity, inclusion, and collaboration, and seeks candidates who are comfortable working in a dynamic, fast-paced environment.

⚠️ Potential Challenges

  • The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
  • Netflix's unique company culture may not be a good fit for everyone, and the role may require a high level of adaptability and flexibility
  • The role may require occasional travel to attend industry events, conferences, or meetings with external partners
  • The role may involve working with remote team members and stakeholders, requiring strong communication and collaboration skills

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with the potential to make a significant impact on Netflix's ad business. However, it also presents challenges that require a high level of adaptability, flexibility, and strong communication skills.

πŸ“ˆ Similar Roles Comparison

  • This role is unique to Netflix, with a focus on ad-supported streaming and ad tech ecosystem
  • Compared to other product marketing roles in the entertainment industry, this role offers a unique opportunity to work on high-impact projects and make a significant contribution to Netflix's ad strategy
  • Career paths in this role may vary depending on Netflix's ad business growth and the candidate's individual growth and development

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with the potential to make a significant impact on Netflix's ad business. However, it also presents challenges that require a high level of adaptability, flexibility, and strong communication skills.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new ad product or capability, including creating marketing materials, demos, and assets that bring the solution to life in a succinct and exciting way
  • Collaborating with cross-functional teams to launch a new ad product or capability at a tentpole event, such as CES, Upfront, or Cannes
  • Conducting market research and analysis to identify new opportunities for growth and stay up-to-date on industry trends and the competitive landscape

ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and make a significant contribution to Netflix's ad business. However, it also presents challenges that require a high level of adaptability, flexibility, and strong communication skills.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader Ads Product Marketing team and Netflix's ad business strategy?
  • What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
  • How does Netflix support the growth and development of its employees, particularly in this role?
  • What are the biggest challenges facing the Ads Product Marketing team, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's unique environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Netflix Jobs portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past work, including marketing materials, demos, and assets that demonstrate your ability to bring ad product capabilities to life in a succinct and exciting way
  • Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.