Manager, Advisor Marketing - Bilingual

📌 Core Information

🔹 Job Title: Manager, Advisor Marketing - Bilingual

🔹 Company: CIBC

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: Banking

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Serving as the primary contact for approximately 200 Private Wealth Advisors in Quebec and Eastern Canada
• Developing and implementing client-facing marketing plans to support business growth
• Adapting marketing strategies for the unique needs of the Quebec market
• Leveraging a 360-degree marketing approach to drive brand consistency and compliance

ASSUMPTION: The role requires a strong understanding of the Quebec market and a bilingual (French and English) capability, as inferred from the focus on regional marketing strategies and language requirements.

📋 Key Responsibilities

✅ Provide comprehensive marketing and communications support to approximately 900 Advisors across Canada.

✅ Develop advisor marketing strategies with a focus on local marketing and media planning.

✅ Administrate marketing materials and ensure compliance with CIRO regulations and French Language Laws.

✅ Liaise with advisory teams, vendors, and partners to manage advertising, digital marketing, and other initiatives.

✅ Establish strong relationships with internal stakeholders to support marketing program evaluation and growth.

ASSUMPTION: The responsibilities imply a need for strategic, relationship-building skills alongside practical marketing execution abilities.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Finance, Marketing, or related field.

Experience: 2-5 years of marketing experience in the Quebec market.

Required Skills:

• Analytical thinking
• Campaign development
• Customer engagement

Preferred Skills:

• Experience with Wealth Advisors
• Knowledge of Quebec consumer and business environments

ASSUMPTION: It is assumed that fluency in both French and English is essential due to the bilingual nature of the role.

💰 Compensation & Benefits

Salary Range: Not specified; likely competitive and commensurate with experience in the banking sector.

Benefits:

• Incentive pay
• Banking benefits
• Defined benefit pension plan

Working Hours: 37.5 hours per week; flexible arrangement to support hybrid work.

ASSUMPTION: Compensation aligns with industry standards, and benefits include both financial and professional development components.

📌 Applicant Insights

🔍 Company Context

Industry: Banking, with a focus on innovation and client centricity.

Company Size: Over 10,001 employees, offering robust support and diverse career paths.

Founded: Not specified; historically rooted and well-established.

Company Description:

• Supports a diverse range of financial services
• Encourages growth and innovation among employees
• Named a top employer in Canada due to its supportive culture

Company Specialties:

• Retail Banking
• Wealth Management
• Business Banking

Company Website: http://www.cibc.com

ASSUMPTION: The company places a high priority on diversity and employee development based on their top employer status and cultural emphasis.

📊 Role Analysis

Career Level: Mid-to-senior level with significant responsibilities in regional marketing strategy execution.

Reporting Structure: Reports to the Director, Advisor Marketing.

Work Arrangement: Hybrid, balancing on-site and potential remote work options.

Growth Opportunities:

• Expansion into broader regional marketing roles
• Potential vertical movement to director positions
• Cross-functional collaboration opportunities

ASSUMPTION: This role provides substantial career growth potential due to its strategic importance and CIBC's commitment to employee development.

🌍 Location & Work Environment

Office Type: Professional office environment, likely within corporate headquarters.

Office Location(s): CIBC Square, 81 & 141 Bay, Toronto, Ontario, CA

Geographic Context:

• Located in a major financial and cultural hub
• Accessible public transportation and amenities
• Significant regional business opportunities

Work Schedule: Regular business hours with flexibility for hybrid work arrangements.

ASSUMPTION: The Toronto location houses a mix of bustling city life and a corporate setting conducive to professional networking.

💼 Interview & Application Insights

Typical Process:

• Initial application through company portal
• Attribute-based assessment or skills test
• Face-to-face or virtual interviews

Key Assessment Areas:

• Marketing strategy expertise
• Bilingual communication skills
• Regulatory compliance understanding

Application Tips:

• Highlight bilingual proficiency in French and English
• Emphasize experience with Quebec market strategies
• Demonstrate knowledge of regulatory frameworks

ATS Keywords: Marketing Strategy, Bilingual, Wealth Management, Quebec Market, Compliance

ASSUMPTION: The applicant process will rigorously assess both technical marketing skills and cultural fit within the team structure.

🛠️ Tools & Technologies

• CRM platforms for client data management
• Email marketing tools for campaign executions
• Analytics software for performance tracking

ASSUMPTION: Use of industry-standard marketing and analytics tools is expected to ensure campaign effectiveness and regulatory alignment.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Teamwork
• Accountability

Work Style:

• Collaborative and consultative approach
• Focus on regulatory compliance and detail
• Proactive communication and relationship management

Self-Assessment Questions:

• Do I thrive in environments requiring bilingual communication?
• Can I adapt marketing strategies to meet regional and cultural nuances?
• Am I comfortable working with compliance and regulatory requirements?

ASSUMPTION: Cultural alignment at CIBC requires adaptability to diverse markets and a strategic mindset within a regulatory framework.

⚠️ Potential Challenges

• Adapting to dynamic market changes in Quebec
• Navigating regulatory and compliance complexities
• Balancing hybrid work requirements and in-office presence
• Managing large portfolios and diverse advisory teams

ASSUMPTION: The role's challenges stem from its strategic importance and regulatory demands, coupled with a need for cultural sensitivity.

📈 Similar Roles Comparison

• Typically requires experience in market-specific strategies
• Engagement with internal and external stakeholders for business growth
• Commonly involves a blend of marketing execution and strategic planning

ASSUMPTION: Similar roles in financial services emphasize strategic execution and cross-functional collaboration to achieve business goals.

📝 Sample Projects

• Developing bilingual marketing campaigns for regional outreach
• Implementing compliance-driven advertising across digital platforms
• Managing events for client engagement and brand promotion

ASSUMPTION: Sample projects focus on bilingual and compliance challenges, reflecting the role’s market uniqueness.

❓ Key Questions to Ask During Interview

• How does CIBC support the professional growth of its Advisor Marketing Managers?
• What are the primary challenges in aligning national and regional marketing strategies?
• How does the team ensure compliance within marketing initiatives?
• What tools and technologies are critical for success in this role?
• How is performance measured and rewarded within the marketing team?

ASSUMPTION: Asking these questions can uncover deeper insights into the role, the team's dynamic, and potential career progression.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the CIBC careers portal
• Prepare for a potential initial assessment of your bilingual proficiency
• Ensure your resume highlights relevant marketing and regulatory experiences
• Be ready for an interview to assess both soft skills and technical competencies
• Follow up with HR or recruitment contacts for feedback and next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.