Manager, APAC Marketing Vascular & Anesthesia, Emergency Medicine (VA & AEM)

📌 Core Information 🔹 Job Title: Manager, APAC Marketing Vascular & Anesthesia, Emergency Medicine (VA & AEM) 🔹 Company: Teleflex 🔹 Location: Singapore, , Singapore 🔹 Job Type: Hybrid 🔹 Category: Medical Device Marketing 🔹 Date Posted: May 15, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: On-site/Hybrid 🚀 Job Overview Key aspects of this role include: - Driving market growth and strategic marketing initiatives across the APAC region - Leading new product launches and managing cross-functional coordination - Developing aggressive, localised strategies to capture market share in Tier 1 cities and resource-limited rural areas - Navigating price-sensitive markets and developing cost-effective marketing models - Building strong relationships with regional key opinion leaders (KOLs) and clinical advocates - Collaborating with global and regional counterparts and sales leaders to execute on objectives - Acting as a bridge between global strategy and local execution, translating high-level marketing direction into APAC-relevant programs ASSUMPTION: This role requires a strategic mindset, deep regional insight, and a hands-on executional ability to convert opportunity into tangible business results. 📋 Key Responsibilities ✅ Growth Strategy & Execution - Define and drive regional business growth strategies tailored to diverse market maturity levels across Asia Pacific countries - Lead long-term portfolio planning and pipeline development in collaboration with global marketing and R&D - Identify high-opportunity market segments and create aggressive, localised strategies to capture share in Tier 1 cities and resource-limited rural areas ASSUMPTION: Success in this role depends on the ability to analyze market trends, understand customer needs, and develop targeted strategies to drive growth. ✅ Commercial Leadership in Challenging Environments - Navigate price-sensitive markets precisely by deploying value-based messaging, tiered product offerings, and economic impact tools - Develop cost-effective marketing models to reach underserved healthcare settings with limited clinical staffing and infrastructure - Champion innovative go-to-market approaches such as digital medical education, remote sales training, and public-private partnerships ASSUMPTION: This role requires a strong understanding of market dynamics, pricing strategies, and innovative marketing approaches to succeed in challenging environments. ✅ New Product Launch Excellence - Lead end-to-end new product launch planning, including customer segmentation, pricing, messaging, training, and competitive positioning - Ensure robust launch execution in high-priority markets like China, South Korea, Japan, and Southeast Asia, managing cross-functional coordination with sales, regulatory, and market access teams ASSUMPTION: Success in new product launches relies on effective cross-functional collaboration, thorough planning, and a deep understanding of the market and competitive landscape. ✅ Market Intelligence & Competitive Strategy - Deliver deep competitive analysis, voice of customer research, and market trends reporting to shape strategic choices and counter competitor moves - Anticipate procurement, hospital tendering, and policy shifts that impact product uptake and proactively create mitigation strategies ASSUMPTION: This role requires strong analytical skills, a deep understanding of market trends, and the ability to anticipate and mitigate potential challenges. ✅ Sales Enablement & Field Engagement - Equip local commercial teams with high-impact sales tools, clinical messaging, and objection-handling assets - Lead dynamic regional training programs and embed marketing strategy at the field level through frequent in-market presence and joint customer visits ASSUMPTION: Success in sales enablement and field engagement depends on effective communication, collaboration, and a deep understanding of customer needs and market dynamics. ✅ Regulatory & Market Access Support - Work closely with regulatory and market access teams to accelerate approvals and secure favourable reimbursement, especially in restrictive or high-barrier markets - Contribute to health economics and outcomes research to support pricing and reimbursement negotiations ASSUMPTION: This role requires a strong understanding of regulatory processes, market access strategies, and health economics to ensure successful product launches and reimbursement. ✅ KOL Engagement & Clinical Advocacy - Build and maintain strong relationships with regional and local key opinion leaders (KOLs) to drive product endorsement, early adoption, and education - Partner with medical affairs on clinical evidence development, publications, and speaker programs ASSUMPTION: Success in KOL engagement and clinical advocacy relies on strong communication skills, a deep understanding of clinical needs, and the ability to build and maintain effective relationships. ✅ Regional Collaboration & Influence - Act as a bridge between global strategy and local execution, translating high-level marketing direction into APAC-relevant programs - Influence country-level stakeholders and create alignment across complex, matrixed environments to ensure success ASSUMPTION: This role requires strong leadership, communication, and collaboration skills to navigate complex, matrixed environments and drive alignment across various teams and stakeholders. 🎯 Required Qualifications Education: - Bachelor’s degree in Biomedical Engineering, Marketing, Business, Life Sciences, or a related field; MBA preferred Experience: - 10+ years of experience in regional sales and marketing within medical devices, diagnostics, or healthcare, with a minimum of 5 years of experience in Asia Pacific - Proven experience in medical devices in Anesthesia, Emergency Medicine, or Vascular is preferred Language Skills: - Fluent in English, additional APAC language desirable Other Requirements: - Experience working in a matrix, multicultural environment - Demonstrated success in China and emerging markets, with a solid understanding of regional healthcare dynamics - Proven expertise in new product launches, market access, and commercial growth in complex regulatory and economic environments - Strong ability to lead without authority, manage cross-functional teams, and influence stakeholders across borders ASSUMPTION: This role requires a unique combination of marketing, sales, and leadership skills, as well as a deep understanding of the APAC region and healthcare dynamics. 🎯 Preferred Qualifications Skills: - Proven ability to act as a business partner with strong business acumen, critical thinking, commercial focus, and customer skills - Excellent communication, analytical, and project management skills - Deliver results by adopting a flexible, innovative, and compliant approach - Proficient in using Excel, PowerPoint, and other MS Office tools - Contribute to a collaborative, respectful, transparent, ethical, efficient, high achieving, and fun culture! - Willing to travel up to 50% across the region ASSUMPTION: While not required, these preferred qualifications can significantly enhance an applicant's chances of success in this role. 💰 Compensation & Benefits Salary Range: $150,000 - $200,000 USD per year (Estimated based on industry standards for role, experience level, and location) Benefits: - Comprehensive health, dental, and vision insurance - Retirement savings plan with company match - Generous paid time off and flexible work arrangements - Employee assistance program and wellness resources - Tuition reimbursement and professional development opportunities - Employee discounts and other perks Working Hours: Full-time (40 hours/week) ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as candidate's qualifications and market conditions. 📌 Applicant Insights 🔍 Company Context Industry: Medical Equipment Manufacturing Company Size: 10,001+ employees Founded: 1949 (as Teleflex Incorporated) Company Description: - Teleflex is a global provider of medical technologies driven by the purpose to improve the health and quality of people’s lives - The company offers a diverse portfolio of solutions in anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology - Teleflex believes in the potential of great people, purpose-driven innovation, and world-class products to shape the future direction of healthcare Company Specialties: - Medical device manufacturing - Healthcare technology - Medical equipment distribution Company Website: http://www.teleflex.com ASSUMPTION: Teleflex's extensive experience, global presence, and commitment to innovation make it an attractive employer in the medical technology industry. 📊 Role Analysis Career Level: Senior Management Reporting Structure: Matrixed, reporting to global marketing and regional sales leaders Work Arrangement: Hybrid (up to 50% travel) Growth Opportunities: - Potential to lead regional marketing teams and drive growth across multiple markets - Opportunities to collaborate with global marketing and R&D teams on new product launches and portfolio planning - Possibility to influence company strategy and shape the future of Teleflex's APAC marketing efforts ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and marketing expertise across the APAC region. 🌍 Location & Work Environment Office Type: Hybrid (combination of on-site and remote work) Office Location(s): Singapore, , Singapore Geographic Context: - Singapore is a major hub for medical technology and healthcare innovation in the APAC region - The city-state is known for its multicultural environment, high-quality healthcare infrastructure, and strong support for medical research and development - Singapore's strategic location and robust economy make it an ideal base for driving regional marketing efforts Work Schedule: Flexible, with a focus on results and performance over strict hours ASSUMPTION: The hybrid work arrangement and flexible work schedule allow for a healthy work-life balance while still meeting the demands of the role. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the hiring manager 3. In-depth behavioral and technical interviews with cross-functional stakeholders 4. Final round interviews with senior leadership Key Assessment Areas: - Strategic marketing and growth strategy development - Cross-functional team leadership and collaboration - Market analysis and competitive intelligence - New product launch planning and execution - Stakeholder management and influence Application Tips: - Tailor your resume and cover letter to highlight relevant marketing, sales, and leadership experience, as well as any exposure to the APAC region or medical device industry - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a matrixed environment - Research Teleflex's products, market position, and competition to demonstrate your industry knowledge and strategic thinking ATS Keywords: APAC marketing, regional sales, medical devices, strategic marketing, market growth, product launch, market access, competitive analysis, KOL engagement, cross-functional leadership, project management, communication, analytical skills, business acumen, customer skills, digital medical education, health economics ASSUMPTION: Success in the interview process depends on a strong understanding of the role, relevant industry experience, and the ability to articulate your unique value proposition as a candidate. 🛠️ Tools & Technologies - Microsoft Office Suite (Excel, PowerPoint, Word) - CRM software (e.g., Salesforce, HubSpot) - Marketing automation platforms (e.g., Marketo, Pardot) - Project management tools (e.g., Asana, Trello) - Data analysis and visualization tools (e.g., Tableau, Power BI) ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are commonly used in marketing, sales, and project management within the medical device industry. 👔 Cultural Fit Considerations Company Values: - Integrity: We act with honesty and integrity in all our interactions - Quality: We strive for excellence in everything we do - Collaboration: We work together to achieve our goals - Innovation: We embrace change and continuously improve - Responsibility: We take ownership and accountability for our actions Work Style: - Results-driven: We focus on delivering tangible business results - Adaptable: We embrace change and pivot as needed to succeed in dynamic markets - Collaborative: We work closely with cross-functional teams to achieve common goals - Strategic: We think long-term and consider the broader impact of our decisions - Customer-focused: We prioritize customer needs and preferences in our strategies and tactics Self-Assessment Questions: 1. How do you align with Teleflex's company values, and can you provide an example of how you've demonstrated each value in your previous roles? 2. How do you approach working in a matrixed, multicultural environment, and what steps do you take to build effective relationships with diverse stakeholders? 3. How do you balance short-term priorities with long-term strategic goals, and can you provide an example of a time when you successfully managed this balance? ASSUMPTION: Success in this role requires a strong cultural fit with Teleflex's values and work style, as well as the ability to thrive in a matrixed, multicultural environment. ⚠️ Potential Challenges 1. Market dynamics: The APAC region is diverse and dynamic, with varying market maturity levels, pricing pressures, and regulatory environments. Success in this role requires a deep understanding of these dynamics and the ability to adapt strategies accordingly. 2. Cross-functional collaboration: This role involves working closely with various teams, including sales, regulatory affairs, quality assurance, supply chain, clinical education, and clinical affairs. Effective collaboration and communication are essential for success. 3. Travel requirements: The hybrid work arrangement requires up to 50% travel across the region. Applicants should be comfortable with frequent travel and the associated demands on their time and energy. 4. Regulatory and reimbursement challenges: The role may face obstacles in navigating complex regulatory environments and securing favorable reimbursement for Teleflex's products. A strong understanding of regulatory processes and market access strategies is crucial for overcoming these challenges. ASSUMPTION: Acknowledging and proactively addressing these potential challenges is essential for success in this role. 📈 Similar Roles Comparison 1. Product Manager, Medical Devices (APAC): This role focuses more on product management and less on regional marketing and strategic growth initiatives. It may involve fewer cross-functional collaborations and less travel compared to the Manager, APAC Marketing role. 2. Regional Sales Director, Medical Devices (APAC): This role is more focused on sales leadership and less on strategic marketing and market access. It may require more frequent travel and less involvement in cross-functional collaborations compared to the Manager, APAC Marketing role. 3. Global Marketing Director, Medical Devices: This role has a broader scope, overseeing marketing efforts across all regions, including the APAC. It may involve less frequent travel and more strategic planning compared to the Manager, APAC Marketing role. ASSUMPTION: Understanding the differences and similarities between these roles can help applicants determine which role best fits their career goals and skillsets. 📝 Sample Projects 1. APAC Market Growth Strategy: Develop a comprehensive market growth strategy for Teleflex's vascular and anesthesia product portfolios in the APAC region, considering market maturity levels, pricing dynamics, and competitive landscapes. 2. New Product Launch Planning: Lead the end-to-end launch planning for a new medical device in the APAC region, including customer segmentation, pricing, messaging, training, and competitive positioning. 3. Market Access and Reimbursement Strategy: Develop and execute a market access and reimbursement strategy for a high-priority product in a restrictive or high-barrier market, such as China or India. ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and regional marketing aspects of the Manager, APAC Marketing role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the most critical aspects of this role and how they align with my skills and career goals? 2. Team Structure: How is the regional marketing team structured, and how will I collaborate with other teams, such as sales, regulatory affairs, and clinical education? 3. Regional Market Dynamics: What are the most significant market trends and challenges in the APAC region, and how can I leverage these insights to drive growth for Teleflex's products? 4. Global Marketing Alignment: How does this role align with global marketing strategies, and what opportunities are there for collaboration and influence? 5. Growth Opportunities: What are the most significant growth opportunities for Teleflex's products in the APAC region, and how can I capitalize on these opportunities to drive business results? ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of its requirements, and your commitment to driving success for Teleflex's APAC marketing efforts. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant marketing, sales, and leadership experience, as well as any exposure to the APAC region or medical device industry. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a matrixed environment. 4. Research Teleflex's products, market position, and competition to demonstrate your industry knowledge and strategic thinking. 5. Follow up with the hiring manager one week after your initial application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.