Manager, ATL Media Planning & Strategy

📌 Core Information

🔹 Job Title: Manager, ATL Media Planning & Strategy

🔹 Company: HelloFresh

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time / Standard

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days in office per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing media strategy in partnership with internal and external agency partners
• Translating business goals into media objectives and audience targeting strategies
• Monitoring and optimizing media performance to drive improvement in key performance indicators
• Managing relationships with external agencies and internal partners
• Staying updated with industry trends and media attribution methodologies

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and project management skills. It involves working cross-functionally with various teams and requires strong communication and collaboration skills.

📋 Key Responsibilities

✅ Be accountable for best in class execution of media strategy in partnership with supporting internal and external agency partners

✅ Translate business goals into media objectives, clearly articulating a plan and strategy

✅ Develop audience targeting strategies informed by insights

✅ Brief, approve and track media plans with external media agencies

✅ Build sustainable processes to ensure accurate implementation of media buys, campaign set-up and budget pacing

✅ Monitor and analyze media performance, optimizing campaigns on an ongoing basis to drive improvement weekly, monthly and quarterly in identified KPIs

✅ Lead new testing initiatives with Marketing Analytics to validate performance and drive incremental growth

✅ Manage relationship(s) with external agencies and direct internal partners

✅ Stay updated with industry trends, media attribution methodologies and media innovation

✅ All other duties, as assigned

ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor’s degree with strong academic record

Experience: 5+ years of relevant professional experience with concrete, consistent results

Required Skills:

• Proven experience in media planning and strategy development
• In-depth knowledge of ATL media (TV/OTT, Audio, OOH)
• Experience in both the US and Canada media markets
• At least 3+ years of media agency management, with experience leading and influencing others
• Substantial experience working with performance marketing metrics (CPM, CPV / CPS, CAC, incremental or marginal CAC, LTV, ROI)
• Fluency in Google Suite, Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus

Preferred Skills:

• Background in eCommerce and/or subscription business models
• Experience working with in-house media teams, ad trafficking and ad operations

ASSUMPTION: While a marketing degree is preferred, relevant experience in marketing or a related field may be considered equivalent.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Manager role in Toronto)

Benefits:

• Box Discount - Amazing discounts on 1 box per week!
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Generous vacation and PTO to help you create a good work-life balance
• Family Benefits - A parental leave top-up program for expectant parents
• Growth & Development - Support for your career progression, development opportunities, and investment in your continued learning through our organization wide L&D fund
• Work Hard & Have Fun - Team socials and engaging company days
• Diversity & Inclusion Initiatives - Impactful ERG’s like FreshPride, Women Empowered and LIMES, committed to diversity, equity & inclusion efforts

Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement (2 days in office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager role in Toronto. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh operates in the consumer services industry, specifically in the meal kit delivery service sector

Company Size: HelloFresh is a large company with over 10,000 employees globally, providing ample opportunities for career growth and development

Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including Canada

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group.
• Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you.

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers'​ feedback
• Sustainable and nutritious meals
• Valuing diversity and maintaining an inclusive environment

Company Website: https://www.hellofresh.com/

ASSUMPTION: HelloFresh is a well-established company with a strong focus on innovation, sustainability, and customer satisfaction. They value diversity and inclusion and provide numerous benefits and opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the Manager level, requiring significant experience and expertise in media planning and strategy

Reporting Structure: The Manager, ATL Media Planning & Strategy reports directly to the Senior Manager, ATL Media Planning & Strategy

Work Arrangement: This role follows a flexible hybrid work arrangement, with a minimum of 2 days in the office per week

Growth Opportunities:

• Potential to advance to a Senior Manager or Director role within the Marketing organization
• Opportunities to work on cross-functional projects and gain exposure to various aspects of the business
• Access to learning and development programs to support career growth and skill development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing organization and gain exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: HelloFresh's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada

Geographic Context:

• Toronto is the largest city in Canada, with a diverse and multicultural population
• The city offers a vibrant arts and culture scene, as well as numerous recreational opportunities
• Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time (40 hours per week) with flexible hybrid work arrangement (2 days in office per week)

ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development. The flexible hybrid work arrangement provides a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the Hiring Manager and a panel of team members
• Final round interview with the Senior Manager or Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation skills
• Communication and collaboration skills
• Leadership and management skills
• Industry knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and industry knowledge
• Research HelloFresh's company culture and values to demonstrate your fit for the organization
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture

ATS Keywords: Media Planning, Media Strategy, ATL Media, Performance Marketing Metrics, Project Management, Collaboration, Data Analysis, Negotiation, Budget Management, Media Agency Management, Ecommerce, Marketing Strategy

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, data analysis, communication, and leadership skills, as well as their industry knowledge and experience. Preparation and research are key to success in the interview process.

🛠️ Tools & Technologies

• Google Suite (Google Docs, Sheets, Slides)
• Microsoft Office (Word, Excel, PowerPoint)
• Media planning and buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Quality is our recipe for success
• We take ownership and deliver on our promises
• We are one team, working together to achieve greatness
• We foster an inclusive and diverse environment
• We are passionate about what we do and who we do it for

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Innovative and creative problem-solvers
• Strong communicators and effective influencers

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with large datasets and using data to drive decision-making?
• Do you have experience managing external agency partners and internal teams?
• Are you able to balance multiple projects and priorities effectively?
• Do you have a strong understanding of the media landscape and industry trends?

ASSUMPTION: HelloFresh values a collaborative, data-driven, and innovative work culture. Candidates who are adaptable, results-focused, and strong communicators will thrive in this environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with external agency partners and internal teams
• Keeping up with industry trends and media attribution methodologies
• Adapting to changes in the media landscape and business priorities
• Navigating a large, fast-paced organization with numerous stakeholders

ASSUMPTION: This role presents numerous challenges and opportunities for growth and development. Candidates should be prepared to manage multiple priorities, work effectively with various stakeholders, and adapt to changes in the media landscape and business priorities.

📈 Similar Roles Comparison

• This role is similar to a Media Director or Senior Media Manager role in a marketing agency or in-house marketing department
• However, this role is unique in that it focuses specifically on ATL media planning and strategy for a meal kit delivery service company
• Career progression in this role could lead to a Senior Manager or Director role within the Marketing organization, or a similar role in a related industry

ASSUMPTION: While this role shares similarities with other media planning and strategy roles, it is unique in its focus on ATL media for a meal kit delivery service company. Candidates should have relevant experience in media planning and strategy, as well as a strong understanding of the meal kit delivery service industry.

📝 Sample Projects

• Developing and executing a media strategy for a new product launch, including audience targeting, channel selection, and creative development
• Optimizing media performance for an existing campaign, including A/B testing, channel attribution, and budget reallocation
• Managing an external agency partner to deliver on media planning and buying objectives, including performance monitoring, contract negotiation, and relationship management

ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and challenges that the Manager, ATL Media Planning & Strategy may face in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for HelloFresh?
• What are the key challenges facing the team currently, and how can this role help address them?
• What opportunities are there for growth and development within the Marketing organization?
• How does HelloFresh support work-life balance for its employees?

ASSUMPTION: These key questions are designed to help candidates understand the role's priorities, fit within the organization, and opportunities for growth and development. They also provide insight into the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and industry knowledge
• Research HelloFresh's company culture and values to demonstrate your fit for the organization
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture
• Follow up with the hiring manager within 24-48 hours after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.