📌 Core Information
🔹 Job Title: Manager, ATL Media Planning & Strategy
🔹 Company: HelloFresh
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid (2+ days in office per week)
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site with flexible hybrid arrangement
🚀 Job Overview
Key aspects of this role include:
- Driving ATL media strategy for HelloFresh Group's portfolio of brands in North America
- Overseeing media planning and execution across multiple brands and markets
- Collaborating with cross-functional teams and external agency partners
- Analyzing media performance and optimizing campaigns to drive growth
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in media planning and strategy.
📋 Key Responsibilities
✅ Translate business goals into media objectives and develop media strategies
✅ Brief, approve, and track media plans with external media agencies
✅ Monitor and analyze media performance, optimizing campaigns to drive improvement in KPIs
✅ Lead new testing initiatives with Marketing Analytics to validate performance and drive incremental growth
✅ Manage relationships with external agencies and internal partners
✅ Stay updated with industry trends, media attribution methodologies, and media innovation
ASSUMPTION: This role involves a high level of autonomy and requires strong project management and communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 5+ years of relevant professional experience, with at least 3 years in media agency management
Required Skills:
- Proven experience in ATL media planning and strategy (TV/OTT, Audio, OOH)
- Strong analytical skills and data-driven mindset
- Excellent project management and communication skills
- Fluency in Google Suite, Microsoft Excel, and reporting automation experience
- Experience working with performance marketing metrics (CPM, CPV/CPS, CAC, LTV, ROI)
Preferred Skills:
- Background in eCommerce or subscription business models
- Experience working with in-house media teams, ad trafficking, and ad operations
- Fluency in French (Canada)
ASSUMPTION: Candidates with experience in both the US and Canadian media markets will have a significant advantage.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 150,000 per year (based on industry standards for similar roles in Toronto)
Benefits:
- Amazing discounts on weekly HelloFresh, Chefs Plate, and Factor meal boxes
- Health and dental benefits, Health Spending Account, and unlimited access to Headspace app
- Generous vacation and PTO, parental leave top-up program
- Development opportunities and organization-wide L&D fund
- Flexible hybrid work arrangement (minimum 2 days in office per week)
Working Hours: Full-time, 40 hours per week, with flexible hours and work-from-home options
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the competitive and dynamic consumer services sector, focusing on meal kit delivery and food solutions.
Company Size: HelloFresh is a large organization with over 21,000 employees globally, offering a wide range of career opportunities and benefits.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including Canada.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainability.
- HelloFresh Group consists of six brands, serving over 7.5 million active customers worldwide.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: https://www.hellofresh.com/careers/
ASSUMPTION: HelloFresh's commitment to sustainability, customer satisfaction, and employee well-being sets it apart in the competitive meal kit delivery market.
📊 Role Analysis
Career Level: This role is a mid-level management position with significant strategic and operational responsibilities.
Reporting Structure: The Manager, ATL Media Planning & Strategy will report directly to the Senior Marketing Manager, Brand Marketing.
Work Arrangement: This is a hybrid role with a minimum of 2 days in the office per week, offering flexibility for work-from-home arrangements.
Growth Opportunities:
- Potential career progression to Senior Manager or Director level within the Marketing organization
- Opportunities to work on diverse brands and campaigns within the HelloFresh Group portfolio
- Access to learning and development programs and resources to support professional growth
ASSUMPTION: This role offers a unique opportunity to work on multiple brands and markets, driving growth and innovation in the competitive meal kit delivery industry.
🌍 Location & Work Environment
Office Type: HelloFresh's Toronto office is a modern, collaborative workspace with a focus on employee well-being and comfort.
Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant food scene and a strong economy
- The cost of living in Toronto is relatively high compared to other Canadian cities
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the option to work from home.
ASSUMPTION: Toronto's diverse and dynamic environment offers a unique opportunity for candidates to grow both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Talent Acquisition team
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Communication and presentation skills
- Cultural fit and alignment with HelloFresh's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your media planning and strategy experience, demonstrating your ability to drive results and optimize campaigns
- Research HelloFresh's brands, competitors, and market trends to showcase your industry knowledge
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
ATS Keywords: ATL media planning, strategy development, audience targeting, campaign optimization, performance marketing, project management, collaboration, data analysis, negotiation, budget management, ad operations, market insights, creative development, testing initiatives, communication, problem-solving
ASSUMPTION: HelloFresh's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- Google Suite (Google Analytics, Google Ads, Google Data Studio)
- Microsoft Excel and Power BI
- Media planning and buying platforms (e.g., Google Display & Video 360, The Trade Desk, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as HelloFresh provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Quality first
- Customer obsessed
- Always evolving
- One team, one dream
- Empowered to deliver
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Customer-focused and innovative
Self-Assessment Questions:
- How do you approach continuous learning and improvement in your role?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
ASSUMPTION: HelloFresh values candidates who are passionate about their work, committed to continuous learning, and aligned with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple brands and markets with varying media landscapes and consumer behaviors
- Balancing strategic planning with day-to-day tactical execution
- Working with external agency partners and internal stakeholders to drive consensus and alignment
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome with strong project management, communication, and collaboration skills, as well as a strategic and adaptable mindset.
📈 Similar Roles Comparison
- Unlike traditional media agencies, this role focuses on driving growth and acquisition for HelloFresh's portfolio of brands, rather than managing client relationships
- This role requires a deep understanding of the meal kit delivery industry and consumer behavior, as well as experience working with performance marketing metrics
- Career progression in this role may lead to opportunities in brand management, marketing strategy, or general management within the HelloFresh Group
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with a focus on driving growth and innovation in the competitive meal kit delivery market.
📝 Sample Projects
- Developing and executing a media strategy to launch a new brand in the Canadian market
- Optimizing campaign performance for an existing brand to improve CAC and ROI
- Conducting market research and analysis to inform audience targeting strategies and creative development
ASSUMPTION: These sample projects demonstrate the strategic and operational nature of the Manager, ATL Media Planning & Strategy role, as well as the opportunity to drive significant impact on HelloFresh's brands and business performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Marketing department?
- How does HelloFresh approach testing and iteration in its media planning and strategy process?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HelloFresh support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid or remote work environment for this role?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through HelloFresh's careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your media planning and strategy experience, demonstrating your ability to drive results and optimize campaigns
- Research HelloFresh's brands, competitors, and market trends to showcase your industry knowledge
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
