📌 Core Information
🔹 Job Title: Manager, B2B Campaign & Solutions Marketing
🔹 Company: Visa
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility (5-10% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing detailed marketing action plans aligned with business objectives
- Ensuring regional alignment and designing client journeys
- Orchestrating execution, communicating strategy, and optimizing performance
- Collaborating with internal teams and external agencies
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Translate Objectives into Actionable Outcomes:
- Develop detailed marketing action plans
- Utilize product and solution knowledge to align marketing initiatives with business challenges
- Create funnel stage KPIs to track performance
✅ Ensure Regional Alignment:
- Collaborate with regional teams to develop comprehensive Regional Strategic Plans
- Produce regional alignment reports and artifacts
✅ Design Client Journeys:
- Create client journey maps to represent omnichannel demand journeys
- Develop persona-based journey blueprints
✅ Orchestrate Execution:
- Develop execution playbooks and project briefs
- Create campaign activation plans
✅ Communicate Strategy:
- Prepare and deliver Strategy Presentations
- Provide regular update reports to stakeholders
✅ Optimize Performance:
- Monitor key performance metrics through performance dashboards
- Generate optimization reports and data-driven insights
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to effectively work with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 5+ years of relevant work experience
Required Skills:
- Proven experience as a Campaign Manager or in a similar role within a global B2B technology organization
- Proficiency in workflow management tools such as Wrike, Kapost, Trello, or Monday
- Experience with CRM/automation and ABM content/social analytics
- Strong program management, organizational, and communication skills
- Ability to work in a fast-paced, dynamic environment and deliver high-quality output
Preferred Skills:
- Experience working in a fast-paced, dynamic environment and in ambiguous situations
- Experience in payments, B2B SaaS, or Fintech related industries
ASSUMPTION: Candidates with a proven track record in B2B marketing, particularly within the technology sector, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $119,100 to $172,600 USD per year, which may include potential sales incentive payments. Salary may vary depending on job-related factors such as knowledge, skills, experience, and location.
Benefits:
- Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program
Working Hours: Varies upon the needs of the department
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles within the company and the location. Actual compensation may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees worldwide, providing a large and diverse work environment.
Founded: Visa was founded in 1958 and has since grown into a global payments technology company.
Company Description:
- Visa's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
- The company facilitates transactions between consumers, merchants, financial institutions, and government entities.
- Visa offers a comprehensive benefits package for eligible employees.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cross-border transactions
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, overseeing marketing campaigns and strategies for Visa's Unified Commerce portfolio.
Reporting Structure: The Campaign & Solutions Marketing Manager will report directly to the Senior Manager, B2B Campaign & Solutions Marketing.
Work Arrangement: This is a hybrid position, with an expectation of days in the office confirmed by the hiring manager.
Growth Opportunities:
- Potential advancement to senior roles within the marketing department
- Expansion of responsibilities based on performance and business needs
- Cross-functional collaboration opportunities within Visa's global organization
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and contribute to Visa's global marketing efforts.
🌍 Location & Work Environment
Office Type: Visa's Austin office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 12301 Research Blvd, Austin, TX 78759, US
Geographic Context:
- Austin is the capital of Texas and the 11th-most populous city in the United States
- The city is known for its vibrant music scene, tech industry, and outdoor activities
- Austin offers a diverse range of neighborhoods and cultural experiences
Work Schedule: The work schedule for this role is typically Monday through Friday, with flexibility based on business needs and team collaboration.
ASSUMPTION: Austin's thriving tech industry and diverse cultural scene provide an attractive work environment for professionals in the IT Services and IT Consulting sector.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Senior Manager, B2B Campaign & Solutions Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and communication
- Problem-solving and adaptability
- Cultural fit and alignment with Visa's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Visa's business and the role's requirements
- Prepare for behavioral interview questions focusing on marketing strategy, execution, and teamwork
ATS Keywords: Marketing strategy, campaign management, B2B technology, client journeys, regional alignment, performance optimization, data-driven insights, cross-functional collaboration
ASSUMPTION: Visa's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Workflow management tools: Wrike, Kapost, Trello, or Monday
- CRM/automation and ABM content/social analytics tools
- Data visualization and reporting tools
- Project management and collaboration platforms
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Collaborative
- Integrity
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and strategic
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working with cross-functional teams?
- Are you comfortable with ambiguity and able to adapt to changing priorities and market conditions?
- Do you have a strong customer focus and a data-driven approach to marketing strategy?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Visa's values and work style preferences.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously
- Balancing regional alignment with global strategy
- Working with diverse teams and stakeholders across different time zones
- Keeping up with industry trends and technological changes in the payments sector
ASSUMPTION: Candidates should be prepared to manage multiple priorities, collaborate effectively with diverse teams, and adapt to a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position focuses more on B2B technology and global strategy
- Industry-specific context: The payments sector is highly competitive and rapidly evolving, requiring strong adaptability and innovation
- Career path comparison: This role offers opportunities for growth within Visa's global marketing organization
ASSUMPTION: Candidates should consider the unique aspects of this role within the broader marketing management landscape and the payments industry.
📝 Sample Projects
- Developing a comprehensive marketing action plan for Visa's Unified Commerce portfolio
- Designing and implementing a regional alignment strategy for a global marketing campaign
- Optimizing the performance of a B2B marketing campaign using data-driven insights and A/B testing
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on marketing strategy, execution, and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle for Visa's B2B products?
- How does this role collaborate with other marketing teams and stakeholders within Visa?
- What are the most significant challenges facing the B2B marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Visa support the professional development and growth of its marketing managers?
- What is the expected timeline for onboarding and ramping up in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Apply Now
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter demonstrating your understanding of Visa's business and the role's requirements
- Prepare for behavioral interview questions focusing on marketing strategy, execution, and teamwork
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
