Manager, B2B Growth Marketing

📌 Core Information

🔹 Job Title: Manager, B2B Growth Marketing

🔹 Company: Keeper Security, Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns to drive demand and accelerate pipeline across commercial segments in North America
• Managing and supporting the B2B Marketing Campaign Specialist
• Collaborating with various teams to ensure successful campaign execution
• Analyzing campaign performance and reporting on KPIs
• Creating compelling content and messaging that resonates with target audiences

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage both people and projects effectively.

📋 Key Responsibilities

✅ Develop and execute integrated marketing campaigns to drive demand and accelerate pipeline across commercial segments in North America

✅ Manage and support the B2B Marketing Campaign Specialist, ensuring campaign execution meets goals and deadlines

✅ Define campaign strategy, audience targeting, and lead nurturing programs in partnership with marketing ops

✅ Own campaign calendars, brief development, performance analysis, and reporting

✅ Collaborate with sales and RevOps to build and run ABM programs that target high-value accounts and drive engagement across key stages of the buyer journey

✅ Coordinate closely with internal teams responsible for SEO, PPC, content, and events to support unified campaign execution

✅ Support quarterly planning, forecasting, and KPI reporting

✅ Partner with product marketing to ensure campaign messaging is on-brand and aligned with positioning

✅ Create compelling content and messaging that resonates with target audiences, including emails, landing pages, ads, blogs, industry reports, webinars, and other materials

ASSUMPTION: This role requires a strong understanding of B2B marketing principles, with a focus on demand generation and campaign strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of B2B marketing experience, with a strong focus on demand generation and campaign strategy for SaaS or cybersecurity companies

Required Skills:

• Proficient in HubSpot and Salesforce
• Experience with tools like Demandbase, ZoomInfo, and Salesloft is a plus
• Experience managing or mentoring direct reports with a focus on development and performance
• Excellent communication, project management, and collaboration skills
• Analytical mindset with the ability to interpret campaign data and recommend improvements
• Familiarity with marketing best practices across paid and owned channels, even if not directly managing them
• Comfort using AI tools to enhance productivity and scale campaign execution with oversight on tone and accuracy

Preferred Skills:

• Experience with marketing automation platforms
• Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record of planning and executing multi-channel marketing programs that generate pipeline and influence revenue.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Manager, B2B Growth Marketing role with 5-10 years of experience)

Benefits:

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental Life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above market annual bonuses

Working Hours: Full-time (40 hours per week), with flexibility for a hybrid schedule for candidates who live near the global headquarters in Chicago

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Keeper Security is a software development company specializing in cybersecurity solutions, with a focus on password management, secure file storage, and remote access.

Company Size: Keeper Security has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Keeper Security was founded in 2011 and has since grown to serve millions of users and thousands of organizations globally.

Company Description:

• Keeper Security is a leading provider of zero-trust cybersecurity solutions, protecting individuals and organizations worldwide.
• The company offers a range of products, including password management, secure file storage, and remote access solutions, all built with end-to-end encryption to ensure maximum security.
• Keeper Security is committed to creating an inclusive environment for all employees and is an equal opportunity employer.

Company Specialties:

• Password Management
• Secure File Storage
• Cyber Security
• Password Security
• Password Vault
• SSO
• Zero Knowledge
• Secrets Management
• Remote Access

Company Website: keepersecurity.com

ASSUMPTION: Keeper Security's focus on cybersecurity and commitment to employee growth make it an attractive employer for marketing professionals seeking to make an impact in a growing industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department.

Reporting Structure: The Manager, B2B Growth Marketing will report directly to the Director of B2B Growth Marketing and will manage the B2B Marketing Campaign Specialist.

Work Arrangement: This is a remote position with flexibility for a hybrid schedule for candidates who live near the global headquarters in Chicago.

Growth Opportunities:

• Potential to advance to a Director or VP role within the marketing department
• Opportunities to expand skills and expertise in B2B marketing and campaign strategy
• Chance to work on high-impact projects that drive demand and revenue growth for the company

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Keeper Security has global headquarters in Chicago, with additional offices in Cork, Ireland, and Tokyo, Japan. This role is remote, with the option for a hybrid schedule for candidates who live near the Chicago headquarters.

Office Location(s): Chicago, Cork, Tokyo

Geographic Context:

• The United States offers a large and diverse market for cybersecurity solutions, providing ample opportunities for growth and expansion.
• Chicago, in particular, is a major tech hub with a thriving startup ecosystem.
• The remote nature of this role allows for flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid schedule for candidates who live near the global headquarters in Chicago

ASSUMPTION: The remote nature of this role and the flexibility of a hybrid schedule make it an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager (Director of B2B Growth Marketing)
• Technical assessment or case study presentation
• Final interview with the marketing leadership team
• Background check and offer extension

Key Assessment Areas:

• Campaign strategy and execution
• Project management and team leadership skills
• Communication and collaboration skills
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience and demand generation successes.
• Prepare examples of campaigns you've developed and executed, including metrics and results.
• Be ready to discuss your experience with AI tools and how you've used them to enhance productivity and scale campaign execution.

ATS Keywords: B2B Marketing, Demand Generation, Campaign Strategy, SaaS, Cybersecurity, Project Management, Collaboration, Analytical Skills, Content Creation, Audience Targeting, Lead Nurturing, Performance Analysis, SEO, PPC, HubSpot, Salesforce

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and ability to manage both people and projects effectively.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Demandbase
• ZoomInfo
• Salesloft

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to campaign development, execution, and analysis.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Results-driven
• Data-informed
• Adaptable
• Team-oriented
• Detail-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable using data to inform decision-making and drive results?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you able to manage multiple projects and priorities effectively?

ASSUMPTION: Candidates who align with Keeper Security's values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing a remote team and ensuring campaign execution meets goals and deadlines
• Balancing multiple priorities and projects simultaneously
• Keeping up with the latest trends and best practices in B2B marketing and cybersecurity
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director role, but with a focus on B2B growth marketing and demand generation.
• In comparison to other marketing roles, this position requires a strong understanding of B2B marketing principles and a proven track record of driving pipeline and revenue growth.
• Career-wise, this role can lead to advancement to a Director or VP role within the marketing department.

ASSUMPTION: Candidates should have a clear understanding of the unique aspects of this role and how it differs from other marketing positions.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive demand and accelerate pipeline for a new product launch
• Managing a team to create and distribute a series of industry reports that establish the company as a thought leader in the cybersecurity space
• Collaborating with sales and RevOps to build and run ABM programs that target high-value accounts and drive engagement across key stages of the buyer journey

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, as well as the opportunity to make a significant impact on the company's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to B2B marketing and demand generation, and how this role fits into that strategy?
• How does the marketing department collaborate with other departments, such as sales and product, to ensure alignment and success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Keeper Security support the growth and development of its employees, particularly in the marketing department?
• What are the biggest challenges facing the company in the next year, and how can this role help address them?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B marketing experience and demand generation successes.
• Prepare examples of campaigns you've developed and executed, including metrics and results.
• Be ready to discuss your experience with AI tools and how you've used them to enhance productivity and scale campaign execution.
• Follow up with the hiring manager (Director of B2B Growth Marketing) one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.