Manager B2B Marketing

📌 Core Information

🔹 Job Title: Manager, Product Portfolio Marketing

🔹 Company: Mastercard

🔹 Location: Dublin, Ireland

🔹 Job Type: Full-time

🔹 Category: B2B Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing compelling messaging and value propositions for the product portfolio
• Conducting competitive analysis and customer research
• Collaborating with various teams to support product launches and create sales enablement assets
• Managing and maintaining product portfolio information in shared inventory

ASSUMPTION: This role requires a strong understanding of product lifecycle management, competitive messaging and positioning, and regional market landscape and trends, as well as experience developing tailored marketing strategies and content for diverse customer buying groups.

📋 Key Responsibilities

✅ Develop compelling messaging and value propositions that differentiate the portfolio’s use cases and solutions in the region markets, ensuring alignment to business objectives and strategy.

✅ Conduct regular competitive analysis and customer research to develop and refine positioning and ensure alignment with market trends and needs.

✅ Lead execution of use case playbooks and supporting assets to drive adoption and usage in key markets.

✅ Support the Developer & API team in the creation of targeted messaging and marketing strategies to influence awareness and adoption of Mastercard products among developers as part of the buying committee.

✅ Collaborate with the team to support launch plans for our Tier 1 product/solution launches.

✅ Create launch plans for Tier 2 product launches, including positioning, naming, and execution plans.

✅ Collaborate with integrated marketing, customer marketing, field marketing, partner marketing, and digital marketing on product launch and use campaigns.

✅ Manage and maintain product portfolio information about priority products in the shared inventory on Monday.com.

✅ Create advanced sales enablement assets to reflect use case messaging for sales team.

✅ Collaborate with digital marketing to support website migration and development of web content to reflect priority products and use cases in European markets.

✅ Provide direction and coordinate deliverables with vendors (e.g., agencies, film production, etc.).

✅ Reports regularly on campaign performance measurement and evaluation, recommending ways to leverage past success and apply to future programs.

ASSUMPTION: The role requires strong project management skills, the ability to work effectively with cross-functional teams, and a deep understanding of the European Open Finance/Open Banking landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in product marketing, preferably in a B2B tech environment, with a focus on the European Open Finance/Open Banking landscape

Required Skills:

• Strong understanding of competitive product positioning and crafting compelling value propositions
• Experience delivering and assessing creative content across channels
• Demonstrated success building relationships and delivering results with global, multi-cultural or remote project teams
• Experience executing a product marketing campaign and measuring programs to assess success and recommend changes
• Ability to lead, plan and manage a project/initiative to achieve its set goals and deliverables within a defined timeline and budget

Preferred Skills:

• Experience working with cross-functional teams, including product, sales, and regional marketing teams
• Knowledge of Mastercard's products and services

ASSUMPTION: Candidates should have a strong understanding of the European Open Finance/Open Banking landscape and experience working with cross-functional teams.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on market research and company size)

Benefits:

• Health insurance
• Retirement savings plan
• Employee stock purchase plan
• Paid time off
• Employee discounts

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM

ASSUMPTION: The salary range is an estimate based on market research and company size. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the global financial services and technology industry, focusing on digital payments, commerce, and data analytics.

Company Size: Mastercard is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Mastercard was founded in 1966 and has since grown to become a global leader in its industry.

Company Description:

• Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
• The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
• Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions
• Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various aspects of the business.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and experience in product marketing.

Reporting Structure: The role reports to the global VP, Product Portfolio Marketing Open Finance/Open Banking and works closely with the global Director and European OB business leader.

Work Arrangement: The role is on-site, with the primary location being Dublin, Ireland. However, some flexibility for remote work may be available.

Growth Opportunities:

• Potential to work on global projects and collaborate with diverse teams
• Opportunities to develop skills in open finance/open banking and expand knowledge of Mastercard's products and services
• Possibility to progress to senior roles within the product portfolio marketing team or other departments

ASSUMPTION: The role offers growth opportunities through exposure to global projects, collaboration with diverse teams, and the potential to progress to senior roles within the company.

🌍 Location & Work Environment

Office Type: Mastercard's Dublin office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): 2000 Purchase St, Purchase, NY 10577, US (Global Headquarters); Chausee de Tervuren 198A, Waterloo, 1410, BE (European Headquarters); 3 Fraser Street, Level 17, Duo Tower, Singapore, 189352, SG (Asia Pacific Headquarters)

Geographic Context:

• Dublin, Ireland, is the primary location for this role. The city offers a vibrant tech industry, a high quality of life, and a multicultural environment.
• Mastercard's global presence allows for potential relocation or international collaboration.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with some flexibility for remote work

ASSUMPTION: The role's location in Dublin, Ireland, offers a vibrant tech industry, high quality of life, and opportunities for international collaboration due to Mastercard's global presence.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with a panel of stakeholders
• Final interview with the global VP, Product Portfolio Marketing Open Finance/Open Banking

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Understanding of the European Open Finance/Open Banking landscape
• Cross-functional collaboration and leadership skills
• Cultural fit and alignment with Mastercard's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the European Open Finance/Open Banking landscape and Mastercard's products and services
• Prepare examples of your product marketing campaigns and their outcomes

ATS Keywords: Product Marketing, B2B Marketing, Open Finance, Open Banking, Cross-Functional Collaboration, Competitive Analysis, Messaging Development, Sales Enablement, Digital Marketing, Project Management, Market Research, Content Creation, Campaign Execution, Data Analysis, Relationship Building, Creative Content Assessment

ASSUMPTION: The application process for this role is likely to be competitive, and applicants should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Monday.com (project management and collaboration)
• Microsoft Office Suite (word processing, presentations, and spreadsheets)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The role may require the use of additional tools and technologies specific to Mastercard's product portfolio marketing team or the open finance/open banking industry.

👔 Cultural Fit Considerations

Company Values:

• Do the right thing
• Stay connected
• Innovate with purpose
• Collaborate and excel

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Customer-focused and committed to excellence

Self-Assessment Questions:

• Do you align with Mastercard's core values, and how have you demonstrated these in your previous roles?
• How do you approach collaborating with cross-functional teams, and can you provide an example of a successful collaboration?
• How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?

ASSUMPTION: Applicants should assess their cultural fit with Mastercard's values and work style, and be prepared to provide specific examples of how they align with these factors during the interview process.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the fast-paced and evolving open finance/open banking landscape
• Balancing global and regional marketing strategies
• Adapting to a large corporate environment with a diverse workforce

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role focuses on product portfolio marketing within the open finance/open banking industry, whereas similar roles may focus on other industries or specific product lines
• The role requires a strong understanding of the European Open Finance/Open Banking landscape, while similar roles may require expertise in other regions or markets
• This role offers growth opportunities through exposure to global projects and collaboration with diverse teams, while similar roles may offer more specialized or niche career paths

ASSUMPTION: Applicants should research similar roles within Mastercard or other companies to gain a better understanding of the industry and potential career paths.

📝 Sample Projects

• Developing a go-to-market strategy for a new open banking product, including messaging, positioning, and launch plans
• Conducting competitive analysis and customer research to refine the positioning of an existing open finance product
• Creating sales enablement assets, such as battle cards and presentation decks, to support the sales team in driving adoption of Mastercard's open banking products

ASSUMPTION: Applicants should be prepared to discuss specific examples of their product marketing campaigns and their outcomes during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall product portfolio marketing strategy for open finance/open banking?
• What are the most significant challenges facing the open finance/open banking industry, and how can this role contribute to addressing them?
• How does Mastercard support the professional development and growth of its employees in this role?
• What is the work-life balance like for this role, and how does Mastercard support employees in maintaining a healthy work-life balance?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and their commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your product marketing campaigns and their outcomes
• Research Mastercard's products and services, as well as the open finance/open banking industry, to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.