Manager B2B Marketing

📌 Core Information

🔹 Job Title: Manager B2B Marketing

🔹 Company: Mastercard

🔹 Location: Dublin, Ireland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Mastercard's Open Finance/Open Banking portfolio in Europe and AU/NZ.
• Collaborating with cross-functional teams, including product management, sales, and regional marketing, to ensure best-in-class product marketing.
• Conducting competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
• Creating advanced sales enablement assets and supporting website content development to reflect priority products and use cases.

ASSUMPTION: This role requires a strong understanding of the European Open Finance/Open Banking landscape and experience working with cross-functional teams in a B2B tech environment.

📋 Key Responsibilities

✅ Develop compelling messaging and value propositions that differentiate the portfolio’s use cases and solutions in the region markets, ensuring alignment to business objectives and strategy.

✅ Conduct regular competitive analysis and customer research to develop and refine positioning and ensure alignment with market trends and needs.

✅ Lead execution of use case playbooks and supporting assets to drive adoption and usage in key markets.

✅ Support the Developer & API team in creating targeted messaging and marketing strategies to influence awareness and adoption of Mastercard products among developers as part of the buying committee.

✅ Collaborate with various teams to support product launches and create sales enablement assets.

ASSUMPTION: This role involves hands-on management of marketing materials and content, as well as regular reporting on campaign performance measurement and evaluation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience in product marketing, preferably in a B2B tech environment, with a strong understanding of the European Open Finance/Open Banking landscape.

Required Skills:

• Strong understanding of competitive product positioning and crafting compelling value propositions.
• Experience delivering and assessing creative content across channels, including presentations, sales materials, digital, and videos.
• Demonstrated success building relationships and delivering results with global, multi-cultural or remote project teams.
• Experience executing a product marketing campaign and measuring programs to assess success and recommend changes.
• Experience leveraging multiple sources of data to identify insights and develop agency briefs, assess creative content across channels, and deliver sales and marketing materials.

Preferred Skills:

• Fluency in additional European languages.
• Experience working in a global financial services organization.

ASSUMPTION: Candidates with experience in product lifecycle management and a background in competitive messaging and positioning will be highly valued for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and employee discounts.
• Opportunities for professional development and career growth within Mastercard.
• Flexible work arrangements, including remote work options.

Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in Dublin, Ireland, with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the global financial services industry, focusing on digital payments, commerce, and processing.

Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: 1966, with headquarters in Purchase, NY, USA.

Company Description:

• Mastercard powers economies and empowers people in 200+ countries and territories worldwide, supporting a wide range of digital payments choices.
• The company's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.
• Mastercard supports a sustainable economy where everyone can prosper.

Company Specialties:

• Global digital payments and commerce
• Technology and innovative mobile payment solutions
• Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to lead and mentor team members.

Reporting Structure: The Manager B2B Marketing will report to the global VP, Product Portfolio Marketing Open Finance/Open Banking and work closely with the global Director and European OB business leader.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work.

Growth Opportunities:

• Potential to take on additional responsibilities and lead larger projects as the team and portfolio grow.
• Opportunities to work on global initiatives and collaborate with teams across different regions.
• Access to professional development resources and training programs offered by Mastercard.

ASSUMPTION: This role offers opportunities for career growth and development within Mastercard's global organization.

🌍 Location & Work Environment

Office Type: Mastercard's Dublin office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): 2000 Purchase St, Purchase, NY 10577, US

Geographic Context:

• Dublin, Ireland, is a vibrant, multicultural city with a strong tech industry and a high quality of life.
• The city offers a mix of urban and suburban living options, with easy access to parks, beaches, and outdoor activities.
• Dublin has a mild, oceanic climate with cool winters and mild summers.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional remote work.

ASSUMPTION: The Dublin office offers a dynamic, multicultural work environment with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the global VP, Product Portfolio Marketing Open Finance/Open Banking
• Background check and offer extension

Key Assessment Areas:

• Understanding of the European Open Finance/Open Banking landscape
• Product marketing experience and skills
• Cross-functional collaboration and teamwork
• Cultural fit with Mastercard's values and work environment

Application Tips:

• Highlight relevant experience and achievements in product marketing, particularly in the B2B tech sector.
• Demonstrate a strong understanding of the European Open Finance/Open Banking landscape and market trends.
• Tailor your resume and cover letter to emphasize your fit for this specific role and company.

ATS Keywords: Product Marketing, Open Finance, Open Banking, Cross-Functional Collaboration, Competitive Analysis, Messaging Development, Sales Enablement, Digital Marketing, Project Management, Market Research, Content Creation, Campaign Execution, Relationship Building, Data Analysis, Creative Content Assessment, Product Lifecycle Management

ASSUMPTION: Mastercard's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Monday.com (project management)
• Salesforce (CRM)
• Marketo (marketing automation)
• Adobe Creative Suite (design and content creation)

ASSUMPTION: Mastercard uses industry-standard tools and technologies for marketing, project management, and design.

👔 Cultural Fit Considerations

Company Values:

• Doing What Matters
• With People, Not For Them
• Customers First
• One Team, One Dream
• Agile and Resilient

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient in the face of change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Can you adapt to change and pivot strategies as needed?
• Do you hold yourself accountable for delivering results and meeting objectives?

ASSUMPTION: Mastercard values candidates who align with their company values and work style, and who can contribute to a positive, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic work environment
• Working with cross-functional teams and stakeholders with varying priorities and perspectives
• Keeping up with the latest trends and developments in the rapidly-evolving Open Finance/Open Banking landscape
• Adapting to changes in the market and adjusting strategies accordingly

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is unique in its focus on the European Open Finance/Open Banking landscape and its collaboration with the global Product Portfolio Marketing team.
• Compared to similar roles in the industry, this position offers the opportunity to work on a high-visibility portfolio and contribute to Mastercard's global strategy.
• Career progression in this role could lead to increased responsibilities and leadership opportunities within Mastercard's global organization.

ASSUMPTION: This role offers a unique combination of regional focus, global collaboration, and career growth potential within Mastercard.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Open Banking product launch in Europe
• Conducting competitive analysis and customer research to refine positioning and messaging for an existing Open Finance product
• Creating advanced sales enablement assets and supporting website content development to reflect priority products and use cases in European markets

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Manager B2B Marketing may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into Mastercard's global product marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Mastercard support the professional development and career growth of its employees?
• What is the work-life balance like for this role, and how does Mastercard support work-life balance for its employees?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture, and make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching Mastercard's company values, culture, and products, and by practicing common interview questions and your responses.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.