πΉ Job Title: Manager, B2B Marketing
πΉ Company: Oscar Health
πΉ Location: Remote (with office requirements)
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: May 27, 2025
πΉ Experience Level: Mid-Senior level (5-10 years)
πΉ Remote Status: Hybrid (2 office days per week, commutable distance to NYC, Tempe, or LA offices)
Key aspects of this role include:
ASSUMPTION: This role requires a proactive leader who can both define and implement marketing initiatives, with a strong focus on strategic thinking and hands-on execution.
β Marketing Strategy & Infrastructure: Develop and execute a comprehensive go-to-market (GTM) strategy, identify target markets, personas, and value propositions, establish a strong marketing foundation, implement analytics and reporting frameworks, and develop a structured marketing roadmap aligned with key business goals.
β Campaign Creation & Execution: Plan and execute demand generation campaigns across multiple channels, partner with agencies to optimize strategy, distribution channels, and content creation, and create engaging content such as whitepapers, case studies, blog posts, and sales enablement materials.
β Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, and analyze data to inform marketing strategies and decision-making processes.
β Growth & Sales Enablement: Lead the rollout of a GTM strategy for the B2B entity in collaboration with cross-functional partners, understand consumer segments and recommend strategies to effectively reach them, support sales enablement with materials and training to empower the sales team, drive awareness, engagement, and growth through multichannel marketing plans, lead research, strategy, and execution of full-funnel growth initiatives in alignment with brand strategy, and monitor and analyze marketing metrics to optimize performance and report on ROI.
ASSUMPTION: This role requires a strong understanding of B2B marketing best practices, with a focus on driving lead generation and revenue growth through strategic and tactical execution.
Education: Bachelorβs Degree in Marketing, Business Administration, or other related fields preferred
Experience: 4+ years of experience in enterprise B2B marketing, ideally in healthtech or within a startup environment
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with relevant experience in B2B marketing, particularly in the healthtech industry, will be well-suited for this role. Familiarity with CRM optimization, outbound email marketing, and analytics tools is also beneficial.
Salary Range: The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is: $103,200 - $135,450 per year. The base pay for this role in all other locations is: $92,880 - $121,905 per year. You are also eligible for employee benefits, participation in Oscarβs unlimited vacation program and annual performance bonuses.
Benefits:
Working Hours: Full-time position with standard business hours, with the expectation to work 2 days per week in the office (if commutable distance to NYC, Tempe, or LA offices).
ASSUMPTION: The salary range provided is based on industry standards for a Manager, B2B Marketing role, with consideration for the company size and location. Benefits are standard for the industry and company size.
Industry: Oscar Health is a leading healthcare technology company, focused on making a healthier life accessible and affordable for all.
Company Size: Oscar Health has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Oscar Health was founded in 2012, with a mission to reinvent health insurance by leveraging technology and data-driven approaches.
Company Description:
Company Specialties:
Company Website: HiOscar.com
ASSUMPTION: Oscar Healthβs focus on technology and data-driven approaches sets it apart in the health insurance industry, providing unique opportunities for growth and innovation.
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution, with significant autonomy and growth potential.
Reporting Structure: The Manager, B2B Marketing will report to the Senior Manager, Strategy & Operations.
Work Arrangement: This is a hybrid role, requiring 2 office days per week (if commutable distance to NYC, Tempe, or LA offices) and remote work for the remainder of the week.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the companyβs B2B marketing efforts.
Office Type: Oscar Health has offices in New York, NY; Playa Vista, CA; and Tempe, AZ. This role requires 2 office days per week (if commutable distance to one of these offices).
Office Location(s): New York, NY; Playa Vista, CA; and Tempe, AZ
Geographic Context:
Work Schedule: Standard business hours, with the expectation to work 2 days per week in the office (if commutable distance to NYC, Tempe, or LA offices) and remotely for the remainder of the week.
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and connection with team members.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B Marketing, Marketing Strategy, Campaign Execution, Market Research, Lead Generation, Data Analysis, Content Creation, Sales Enablement, CRM Optimization, Predictive Analytics, Cross-Functional Collaboration, Growth Initiatives, Technical Writing, Brand Awareness, Engagement Strategies, Performance Measurement
ASSUMPTION: The interview process at Oscar Health is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they are used to execute campaigns, analyze performance, and optimize strategies.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Oscar Health values a diverse and inclusive work environment, with a focus on hiring candidates who align with the companyβs mission, values, and culture.
ASSUMPTION: These challenges can be mitigated with strong communication, organization, and adaptability, as well as a deep understanding of the healthcare industry and Oscar Healthβs unique value proposition.
ASSUMPTION: This role offers a unique opportunity to leverage marketing expertise in a dynamic and innovative industry, with significant growth potential for the right candidate.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a balance of analytical thinking and creative execution.
ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to the role, showing a deep understanding of the companyβs marketing function and priorities.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.