Manager, B2B Marketing

📌 Core Information

🔹 Job Title: Manager, B2B Marketing

🔹 Company: Oscar Health

🔹 Location: Remote (with office requirements)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (2 office days per week, commutable distance to NYC, Tempe, or LA offices)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to drive brand awareness and revenue growth
• Analyzing performance data and conducting market research to craft impactful campaigns and measure success
• Collaborating cross-functionally to ensure alignment with company objectives
• Leading initiatives and elevating marketing strategy with significant autonomy and growth potential

ASSUMPTION: This role requires a proactive leader who can both define and implement marketing initiatives, with a strong focus on strategic thinking and hands-on execution.

📋 Key Responsibilities

✅ Marketing Strategy & Infrastructure: Develop and execute a comprehensive go-to-market (GTM) strategy, identify target markets, personas, and value propositions, establish a strong marketing foundation, implement analytics and reporting frameworks, and develop a structured marketing roadmap aligned with key business goals.

✅ Campaign Creation & Execution: Plan and execute demand generation campaigns across multiple channels, partner with agencies to optimize strategy, distribution channels, and content creation, and create engaging content such as whitepapers, case studies, blog posts, and sales enablement materials.

✅ Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, and analyze data to inform marketing strategies and decision-making processes.

✅ Growth & Sales Enablement: Lead the rollout of a GTM strategy for the B2B entity in collaboration with cross-functional partners, understand consumer segments and recommend strategies to effectively reach them, support sales enablement with materials and training to empower the sales team, drive awareness, engagement, and growth through multichannel marketing plans, lead research, strategy, and execution of full-funnel growth initiatives in alignment with brand strategy, and monitor and analyze marketing metrics to optimize performance and report on ROI.

ASSUMPTION: This role requires a strong understanding of B2B marketing best practices, with a focus on driving lead generation and revenue growth through strategic and tactical execution.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business Administration, or other related fields preferred

Experience: 4+ years of experience in enterprise B2B marketing, ideally in healthtech or within a startup environment

Required Skills:

• Proven track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth
• Strong writer with the ability to understand and simplify technical concepts
• Familiarity with B2B marketing best practices
• Experience leading expansion and new product launches from a marketing perspective

Preferred Skills:

• Experience working in high growth startups
• Experience working in complex regulatory environments
• Experience working with third-party sales channels as a growth driver

ASSUMPTION: Candidates with relevant experience in B2B marketing, particularly in the healthtech industry, will be well-suited for this role. Familiarity with CRM optimization, outbound email marketing, and analytics tools is also beneficial.

💰 Compensation & Benefits

Salary Range: The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is: $103,200 - $135,450 per year. The base pay for this role in all other locations is: $92,880 - $121,905 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program and annual performance bonuses.

Benefits:

• Medical, Dental, and Vision benefits
• Paid Holidays
• Paid Sick Time
• Paid Parental Leave
• 401(k) Plan Participation
• Life and Disability Insurance
• Paid Wellness Time and Reimbursements

Working Hours: Full-time position with standard business hours, with the expectation to work 2 days per week in the office (if commutable distance to NYC, Tempe, or LA offices).

ASSUMPTION: The salary range provided is based on industry standards for a Manager, B2B Marketing role, with consideration for the company size and location. Benefits are standard for the industry and company size.

📌 Applicant Insights

🔍 Company Context

Industry: Oscar Health is a leading healthcare technology company, focused on making a healthier life accessible and affordable for all.

Company Size: Oscar Health has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Oscar Health was founded in 2012, with a mission to reinvent health insurance by leveraging technology and data-driven approaches.

Company Description:

• Oscar Health is a technology-focused health insurance company, using data and analytics to improve member experience and outcomes
• The company offers a range of health insurance plans, focusing on affordability and accessibility
• Oscar Health is committed to improving the healthcare system through innovative technology solutions and a customer-centric approach

Company Specialties:

• Health Insurance
• Healthcare Technology
• Data Analytics
• Member Experience

Company Website: HiOscar.com

ASSUMPTION: Oscar Health’s focus on technology and data-driven approaches sets it apart in the health insurance industry, providing unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution, with significant autonomy and growth potential.

Reporting Structure: The Manager, B2B Marketing will report to the Senior Manager, Strategy & Operations.

Work Arrangement: This is a hybrid role, requiring 2 office days per week (if commutable distance to NYC, Tempe, or LA offices) and remote work for the remainder of the week.

Growth Opportunities:

• Potential to shape the future of the B2B marketing function with significant autonomy
• Opportunities to collaborate with cross-functional teams and learn from industry experts
• Potential to advance within the marketing organization or explore other opportunities within the company

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company’s B2B marketing efforts.

🌍 Location & Work Environment

Office Type: Oscar Health has offices in New York, NY; Playa Vista, CA; and Tempe, AZ. This role requires 2 office days per week (if commutable distance to one of these offices).

Office Location(s): New York, NY; Playa Vista, CA; and Tempe, AZ

Geographic Context:

• The New York office is located in the Hudson Square neighborhood, offering a vibrant and dynamic work environment
• The Playa Vista office is situated in the heart of Silicon Beach, providing a creative and innovative workspace
• The Tempe office is conveniently located off the 101 at University Dr, offering easy access to amenities and public transportation

Work Schedule: Standard business hours, with the expectation to work 2 days per week in the office (if commutable distance to NYC, Tempe, or LA offices) and remotely for the remainder of the week.

ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and connection with team members.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Behavioral and situational interview with the hiring manager and a team member
• Final interview with the senior manager and potentially other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Campaign planning and execution experience
• Market research and data analysis skills
• Cross-functional collaboration and communication skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the healthcare industry and Oscar Health’s unique value proposition
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Oscar Health’s company culture and be prepared to discuss how your personal values align with the company’s mission and values

ATS Keywords: B2B Marketing, Marketing Strategy, Campaign Execution, Market Research, Lead Generation, Data Analysis, Content Creation, Sales Enablement, CRM Optimization, Predictive Analytics, Cross-Functional Collaboration, Growth Initiatives, Technical Writing, Brand Awareness, Engagement Strategies, Performance Measurement

ASSUMPTION: The interview process at Oscar Health is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they are used to execute campaigns, analyze performance, and optimize strategies.

👔 Cultural Fit Considerations

Company Values:

• Put Members First
• Be Data-Driven
• Act with Integrity
• Embrace Diversity & Inclusion
• Be Nimble & Innovative

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• How do you embody the value of “Put Members First” in your work?
• Describe a time when you had to adapt to a significant change in your work environment. How did you approach this challenge?
• How do you prioritize and manage multiple projects and deadlines simultaneously?

ASSUMPTION: Oscar Health values a diverse and inclusive work environment, with a focus on hiring candidates who align with the company’s mission, values, and culture.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, conferences, or client meetings
• Managing multiple projects and deadlines may be challenging at times, requiring strong organizational skills and prioritization
• The hybrid work arrangement may present unique communication and collaboration challenges, requiring proactive and clear communication
• The role may require working with complex regulatory environments, requiring a strong understanding of healthcare industry regulations and compliance

ASSUMPTION: These challenges can be mitigated with strong communication, organization, and adaptability, as well as a deep understanding of the healthcare industry and Oscar Health’s unique value proposition.

📈 Similar Roles Comparison

• This role is unique in its focus on B2B marketing within the healthcare technology industry, with a strong emphasis on data-driven decision-making and strategic execution
• Compared to other marketing roles, this position requires a deeper understanding of the healthcare industry and its regulatory environment
• Career progression in this role may lead to opportunities in marketing leadership, strategy, or other related functions within the company

ASSUMPTION: This role offers a unique opportunity to leverage marketing expertise in a dynamic and innovative industry, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for a new B2B product offering
• Conducting market research to identify trends and customer needs, and using data to inform marketing strategies and decision-making processes
• Creating engaging content such as whitepapers, case studies, and blog posts to drive brand awareness and lead generation

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a balance of analytical thinking and creative execution.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the B2B marketing function and the priorities for the first 90 days in this role?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment with company objectives?
• What are the most significant challenges facing the B2B marketing function, and how can this role address them?
• How does Oscar Health support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of B2B marketing campaigns, and how are they tracked and reported?

ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to the role, showing a deep understanding of the company’s marketing function and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, campaign execution, and data analysis abilities
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Oscar Health’s company culture and be prepared to discuss how your personal values align with the company’s mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.