📌 Core Information
🔹 Job Title: Manager, B2B Marketing - Strategy
🔹 Company: Mastercard
🔹 Location: Atlanta, Georgia (675 Ponce De Leon Ave NE) with remote flexibility
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting the VP of Marketing Strategy in aligning campaign and audience strategies across marketing functions
- Ensuring consistent messaging and execution across channels
- Developing frameworks for scalable marketing practices
- Collaborating with various marketing teams and stakeholders
- Analyzing and reporting on channel-level performance
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Supporting the VP of Marketing Strategy in turning campaign and portfolio strategies into coordinated execution plans across marketing functions
✅ Ensuring alignment across audience segmentation, messaging, and tactics across marketing channels
✅ Mapping and managing audience segmentation across multiple vectors and developing tiering frameworks
✅ Helping teams develop and scale frameworks for repeatable execution aligned to campaign priorities
✅ Collaborating with Field, Customer, Digital, BDR, and Partner Marketing teams to align on audience strategies and tactical plans
✅ Rationalizing and refining target account lists and ensuring tactics are tailored to reach and convert the right audiences
✅ Partnering with digital leads to ensure paid and organic programs are aligned to campaign and audience strategy
✅ Helping gather and report on channel-level performance and recommending improvements
✅ Supporting special projects that require integrated thinking and strong coordination across marketing functions
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven analysis to drive marketing effectiveness and efficiency.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in B2B marketing, with a focus on demand generation, ABM, or campaign strategy roles
Required Skills:
- Proven experience in B2B demand generation, ABM, and campaign planning across multiple audience segments
- Strong proficiency in PowerPoint, Excel, and Salesforce
- Excellent communication and stakeholder management skills
- Ability to work with data, pull insights, and tell a data-driven story
- Experience with digital marketing tactics, especially LinkedIn and Google
- Ability to build structure, frameworks, and documentation to support repeatable, scalable marketing execution
- Organized, curious, and able to bring structure to ambiguity
Preferred Skills:
- Experience with event or field marketing execution
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in B2B marketing and be comfortable working with data and cross-functional teams.
💰 Compensation & Benefits
Salary Range: $108,000 - $173,000 USD per year, depending on location and experience
Benefits:
- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- Flexible spending account and health savings account
- Paid leaves (including 16 weeks new parent leave, up to 20 paid bereavement leave, 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays)
- 401k with a best-in-class company match
- Deferred compensation for eligible roles
- Fitness reimbursement or on-site fitness facilities
- Eligibility for tuition reimbursement
- Gender-inclusive benefits
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the financial services and technology industries, focusing on digital payments and commerce
Company Size: Mastercard is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development
Founded: Mastercard was founded in 1966 and has since grown into a leading global payments technology company
Company Description:
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide
- The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions and processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's large size and global presence offer applicants a dynamic work environment with diverse opportunities for growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to influence strategy and drive cross-functional collaboration
Reporting Structure: The Manager, B2B Marketing - Strategy reports directly to the VP of Marketing Strategy and works closely with various marketing teams and stakeholders
Work Arrangement: This role is on-site with remote flexibility, allowing for a blend of in-office and remote work
Growth Opportunities:
- Potential to advance to senior management roles within the marketing function
- Opportunities to work on high-impact projects and initiatives
- Exposure to diverse industries and markets, given Mastercard's global presence
ASSUMPTION: This role provides a unique opportunity to gain experience in strategic marketing and cross-functional collaboration, with potential for career growth within Mastercard's marketing organization.
🌍 Location & Work Environment
Office Type: Mastercard's Atlanta office is a modern, collaborative workspace with on-site amenities and facilities
Office Location(s): 2000 Purchase St, Purchase, NY 10577, US (headquarters); 675 Ponce De Leon Ave NE, Atlanta, Georgia 30308, US (primary location for this role)
Geographic Context:
- Atlanta, Georgia, is a vibrant, multicultural city with a thriving arts and entertainment scene
- The city offers a mix of urban and suburban living options, with easy access to outdoor recreation and natural beauty
- Atlanta is home to a diverse range of industries, including technology, finance, and healthcare
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM with flexibility for remote work
ASSUMPTION: Atlanta offers a dynamic work environment with a mix of urban and suburban living options, providing a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or other team members
- Final interview with the VP of Marketing Strategy or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and stakeholder management abilities
- Data analysis and interpretation skills
- Cultural fit and alignment with Mastercard's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Mastercard's business and the role's requirements in your application materials
- Prepare for behavioral and situational interview questions that assess your strategic thinking, communication, and collaboration skills
- Research Mastercard's company culture and values to show your fit and enthusiasm for the role
ATS Keywords: B2B marketing, strategy, demand generation, ABM, campaign planning, audience segmentation, digital marketing, LinkedIn, Google, Salesforce, Excel, PowerPoint, cross-functional collaboration, stakeholder management, data-driven decision making
ASSUMPTION: Mastercard's application process is designed to assess candidates' strategic thinking, communication, and collaboration skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Salesforce
- Excel
- PowerPoint
- Marketing automation tools (e.g., Marketo, HubSpot)
- Google Analytics
- LinkedIn Ads
- Google Ads
ASSUMPTION: This role requires proficiency in various marketing and data analysis tools to effectively manage and execute marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Stay connected
- Innovate with purpose
- Collaborate openly
- Reach out and help out
Work Style:
- Mastercard values a collaborative, team-oriented work environment
- The company encourages open communication and active listening
- Mastercard fosters a culture of continuous learning and professional development
Self-Assessment Questions:
- Do you align with Mastercard's core values, particularly 'Do the right thing' and 'Collaborate openly'?
- Are you comfortable working in a dynamic, fast-paced environment with a mix of on-site and remote work?
- Do you have strong communication and stakeholder management skills, with the ability to influence and drive cross-functional collaboration?
ASSUMPTION: Candidates should assess their fit with Mastercard's values and work style, as well as their comfort with a dynamic, collaborative work environment.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with stakeholders
- Mastercard's large size and global presence may present challenges in navigating internal processes and building relationships across teams
- The role involves managing multiple projects and priorities, which may require strong time management and organizational skills
- The Atlanta office may have a competitive work environment, with opportunities for career growth and development
ASSUMPTION: Candidates should be prepared to navigate a large, global organization and manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic marketing and cross-functional collaboration within a large, global financial services and technology company
- Compared to similar roles in other industries, this position offers exposure to a diverse range of markets and industries, given Mastercard's global presence
- Career progression in this role may involve advancing to senior management positions within Mastercard's marketing organization
ASSUMPTION: This role provides a unique opportunity to gain experience in strategic marketing and cross-functional collaboration within a large, global financial services and technology company.
📝 Sample Projects
- Developing a comprehensive field marketing and event playbook to guide repeatable execution aligned to campaign priorities
- Analyzing and optimizing digital marketing campaigns to improve performance and ROI
- Collaborating with cross-functional teams to launch a new product or service, driving awareness and adoption among target audiences
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing organization?
- How does this role collaborate with other marketing teams and stakeholders to drive alignment and execution?
- What are the key priorities for this role in the first 90 days?
- How does Mastercard support the professional development and growth of its marketing employees?
- What are the key challenges facing the marketing organization, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, communication, and collaboration skills
- Research Mastercard's company culture and values to show your fit and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
