📌 Core Information
🔹 Job Title: Manager, B2B Marketing - Strategy
🔹 Company: Mastercard
🔹 Location: Atlanta, Georgia (675 Ponce De Leon Ave NE) with remote flexibility
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting the VP of Marketing Strategy in aligning campaign and audience strategies across marketing functions
- Ensuring consistent messaging and execution across channels
- Developing frameworks for scalable marketing strategies
- Collaborating with various marketing teams to align on audience strategies and tactical plans
- Rationalizing and refining target account lists
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Support the VP of Marketing Strategy in turning campaign and portfolio strategies into coordinated execution plans across marketing functions
✅ Ensure alignment across audience segmentation, messaging, and tactics for consistent campaign delivery across marketing channels
✅ Map and manage audience segmentation across multiple vectors, ensuring understanding and activation of each layer at the right points in the customer journey
✅ Build or advise on tiering frameworks to help marketing teams categorize accounts based on strategic value or revenue opportunity, aligning levels of investment and marketing treatment accordingly
✅ Help teams develop and scale frameworks, such as a field marketing and event playbook, to guide repeatable execution aligned to campaign priorities
✅ Collaborate with Field, Customer, Digital, BDR, and Partner Marketing teams to align on audience strategies and tactical plans
✅ Rationalize and refine target account lists, ensuring they’re aligned with business priorities and that tactics are tailored to reach and convert the right audiences
✅ Partner with digital leads to ensure paid and organic programs across platforms like Google and LinkedIn are aligned to campaign and audience strategy
✅ Help gather and report on channel-level performance, collaborating with execution teams to track impact and recommend improvements
✅ Support special projects that require integrated thinking and strong coordination across marketing functions
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven analysis to ensure effective marketing execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in B2B marketing, with a focus on demand generation, account-based marketing, or campaign strategy
Required Skills:
- Proven experience in B2B demand generation, account-based marketing, and campaign planning across multiple audience segments
- Strong proficiency in PowerPoint, Excel, and Salesforce
- Excellent communication and stakeholder management skills
- Ability to align tactics and channels to strategic priorities and audience needs
- Experience with event or field marketing execution is a plus
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with digital marketing tactics, especially LinkedIn and Google
- Ability to build structure, frameworks, and documentation to support repeatable, scalable marketing execution
ASSUMPTION: Candidates should have a strong background in B2B marketing and be comfortable working with data, tools, and cross-functional teams.
💰 Compensation & Benefits
Salary Range: $108,000 - $199,000 USD per year (based on location and experience)
Benefits:
- Medical Insurance
- Prescription Drug Insurance
- Dental Insurance
- Vision Insurance
- Disability Insurance
- Life Insurance
- Flexible Spending Account
- Health Savings Account
- Paid Leaves
- 401k
- Tuition Reimbursement
- Gender-Inclusive Benefits
Working Hours: Full-time, typically 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the global digital payments and technology industry, with a focus on secure, simple, smart, and accessible transactions
Company Size: Mastercard is a large corporation with over 10,000 employees worldwide, providing ample opportunities for career growth and development
Founded: Mastercard was founded in 1966 and has since grown into a global leader in its industry
Company Description:
- Mastercard powers economies and empowers people in over 200 countries and territories worldwide
- The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions
- Processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's extensive global presence and industry leadership provide a unique opportunity for candidates to grow their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to grow into senior management or specialist positions within the marketing function
Reporting Structure: The Manager, B2B Marketing - Strategy reports directly to the VP of Marketing Strategy and works cross-functionally with various marketing teams
Work Arrangement: This role is on-site with remote flexibility, allowing for a blend of in-office collaboration and remote work
Growth Opportunities:
- Advancement to senior management or specialist roles within the marketing function
- Expansion into other areas of marketing or related fields, such as product management or strategy consulting
- International assignments or relocations to support Mastercard's global operations
ASSUMPTION: This role offers a unique opportunity for candidates to develop their skills and advance their careers in a dynamic and global organization.
🌍 Location & Work Environment
Office Type: Mastercard's Atlanta office is a modern, collaborative workspace with on-site amenities and a focus on employee well-being
Office Location(s): 2000 Purchase St, Purchase, NY 10577, US; 675 Ponce De Leon Ave NE, Atlanta, Georgia 30308, US
Geographic Context:
- The Atlanta office is located in the heart of the city, offering easy access to public transportation, dining, and entertainment options
- The area is known for its diverse culture, vibrant arts scene, and thriving tech industry
- Atlanta's mild climate and affordable cost of living make it an attractive place to work and reside
Work Schedule: Full-time, with a blend of in-office collaboration and remote work options
ASSUMPTION: Mastercard's Atlanta office provides a modern, collaborative work environment that supports employee productivity and well-being.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and cross-functional stakeholders
- Final interview with the VP of Marketing Strategy or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and stakeholder management abilities
- Data-driven decision-making and analytical skills
- Collaboration and cross-functional teamwork
- Cultural fit and alignment with Mastercard's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Mastercard's business and the specific requirements of this position
- Showcase your ability to work effectively with cross-functional teams and drive strategic initiatives
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication abilities, and cultural fit
ATS Keywords: B2B Marketing, Demand Generation, Account-Based Marketing, Campaign Strategy, Marketing Automation, Salesforce, Excel, PowerPoint, Stakeholder Management, Cross-Functional Collaboration, Strategic Thinking, Data-Driven Decision Making
ASSUMPTION: Mastercard's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit for the role and organization.
🛠️ Tools & Technologies
- Salesforce
- Excel
- PowerPoint
- Marketing automation tools (e.g., Marketo, HubSpot)
- Digital marketing platforms (e.g., Google, LinkedIn)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies to support effective campaign execution and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true to our founding values
- Innovating for our customers
- Collaborating with our partners
- Including everyone
Work Style:
- Mastercard values a collaborative, inclusive, and agile work environment
- The company encourages innovation, continuous learning, and a growth mindset
- Mastercard's culture is centered around its employees, with a strong focus on work-life balance and employee well-being
Self-Assessment Questions:
- How do you align with Mastercard's core values, and how have you demonstrated these values in your previous roles?
- How do you approach collaborating with cross-functional teams, and can you provide an example of a successful cross-functional project you've led or contributed to?
- How do you stay up-to-date with industry trends and best practices in B2B marketing, and how have you applied this knowledge to drive results in your previous roles?
ASSUMPTION: Mastercard's culture is centered around its employees, with a strong focus on collaboration, innovation, and work-life balance.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a dynamic, global organization
- Keeping up with industry trends and best practices in B2B marketing and digital payments
- Navigating a large, complex organization and building effective relationships with cross-functional teams
- Adapting to changes in the market and responding to evolving customer needs
ASSUMPTION: These challenges are inherent to working in a dynamic, global organization and can be overcome with strong communication skills, strategic thinking, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to other B2B marketing roles, this position places a greater emphasis on strategic planning, cross-functional collaboration, and data-driven decision-making
- In the digital payments industry, Mastercard's size and global presence offer unique opportunities for career growth and development
- This role is similar to other marketing manager positions but requires a stronger focus on strategy, stakeholder management, and data analysis
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and data-driven decision-making, with opportunities for career growth and development in a dynamic and global organization.
📝 Sample Projects
- Developing a comprehensive field marketing and event playbook to guide repeatable execution aligned to campaign priorities
- Conducting a thorough analysis of target account lists to ensure alignment with business priorities and tailored tactics for reaching and converting the right audiences
- Collaborating with digital leads to optimize paid and organic programs across platforms like Google and LinkedIn, aligning them to campaign and audience strategy
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and data-driven nature of the role, with a focus on driving effective marketing execution and results.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Mastercard, and how will my work contribute to the organization's overall goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mastercard support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the marketing function at Mastercard, and how can this role help address them?
- How does Mastercard measure the success of its marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
ASSUMPTION: These questions help candidates better understand the role's strategic context, priorities, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication abilities, and cultural fit
- Research Mastercard's business and the specific requirements of this position to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
